This document provides an SEO audit and recommendations for xbox.com. It analyzes technical details, keywords, on-site considerations like canonicalization and redirects, localization, link strategy, social media presence, and offline marketing opportunities. The audit found room for improvement in canonicalization, title tags, redirects, implementing a sitemap and robots.txt file, addressing 404 errors, improving localization, optimizing internal and external linking, social media engagement, and offline promotions.
This document discusses search engine optimization (SEO) techniques for both on-site and off-site optimization. It begins by defining SEO and explaining how search engine algorithms like PageRank determine search results rankings. It then outlines important on-site optimization factors like titles, meta descriptions, URLs and linking structures. Off-site optimization techniques discussed include link building, social bookmarking and avoiding black hat tactics. The goal of SEO is to optimize a website to rank higher in search engines through both technical and content-based methods.
Top 10 Must Do’s in the Ever-changing World of SEOAct-On Software
This document provides a summary of the top 10 SEO best practices that website owners should follow in today's ever-changing world of search engine optimization. It discusses writing content for audiences, using relevant keywords, optimizing site content with keywords, getting quality backlinks, custom 404 pages, canonical URLs, navigation, XML sitemaps, schema/microdata, and responsive design. The presentation provides details on how to properly implement each practice to improve search engine rankings and visibility.
Trends in Search Engine Optimization and Search Engine Marketingadunne
The document discusses trends in search engine optimization and search engine marketing. It provides tips on conducting SEO, including focusing on unique content, internal links, and external links from authoritative sources. Paid links are also discussed, noting the importance of placement and quality. Social media optimization is covered as well, highlighting platforms like Digg and the need to understand what content is popular. Overall, the document offers advice on developing an effective SEO strategy.
Search engine optimization involves four main functions for search engines: crawling websites to index their content, building an index of keywords and phrases from crawled pages, calculating page relevancy and ranking, and serving relevant search results to users. Key aspects of on-page optimization include using targeted keywords in page titles, headings, body text, URLs, and meta descriptions. Off-page factors like link building aim to pass authority and trust to pages from other relevant and trusted sites. Keeping content fresh, usable and of high quality helps rankings, as Google's algorithms increasingly focus on user experience over other signals.
This document provides an overview of search engine optimization (SEO) best practices for on-page optimization, keyword research, competitive analysis, link building, and optimizing listings on Google Places. It discusses important on-page elements like title tags, meta descriptions, header tags, and internal linking. It also outlines tools for keyword research, analyzing competitors, and getting reviews/citations for Google Places. The overall aim is to help companies dominate their local SEO and ranking on Google.
Search engine optimization – creating your site so that its content is easily found and indexed by search engines and ranks high in search results – is a challenge even for the experienced e-retailer. It starts with an understanding of the basic activities that constitute SEO and how you can push those levers though your design choices to draw more traffic from natural search to your site. This session will cover the ground floor of SEO to get you on the right track and prepare you for the next level. It will also provide real life examples as a way to help retailers understand how to work great SEO into a design — and what to avoid to prevent being penalized by Google.
International SEO - Search Love London 2012Lisa Myers
This document discusses international SEO strategies. It emphasizes the importance of geo-targeting websites for specific countries or languages to be properly indexed. This involves using country-specific domain extensions (ccTLDs), subdirectories, or webmaster tools settings. It also stresses translating content into other languages and developing links from websites in those languages and countries.
This document discusses search engine optimization (SEO) techniques for both on-site and off-site optimization. It begins by defining SEO and explaining how search engine algorithms like PageRank determine search results rankings. It then outlines important on-site optimization factors like titles, meta descriptions, URLs and linking structures. Off-site optimization techniques discussed include link building, social bookmarking and avoiding black hat tactics. The goal of SEO is to optimize a website to rank higher in search engines through both technical and content-based methods.
Top 10 Must Do’s in the Ever-changing World of SEOAct-On Software
This document provides a summary of the top 10 SEO best practices that website owners should follow in today's ever-changing world of search engine optimization. It discusses writing content for audiences, using relevant keywords, optimizing site content with keywords, getting quality backlinks, custom 404 pages, canonical URLs, navigation, XML sitemaps, schema/microdata, and responsive design. The presentation provides details on how to properly implement each practice to improve search engine rankings and visibility.
Trends in Search Engine Optimization and Search Engine Marketingadunne
The document discusses trends in search engine optimization and search engine marketing. It provides tips on conducting SEO, including focusing on unique content, internal links, and external links from authoritative sources. Paid links are also discussed, noting the importance of placement and quality. Social media optimization is covered as well, highlighting platforms like Digg and the need to understand what content is popular. Overall, the document offers advice on developing an effective SEO strategy.
Search engine optimization involves four main functions for search engines: crawling websites to index their content, building an index of keywords and phrases from crawled pages, calculating page relevancy and ranking, and serving relevant search results to users. Key aspects of on-page optimization include using targeted keywords in page titles, headings, body text, URLs, and meta descriptions. Off-page factors like link building aim to pass authority and trust to pages from other relevant and trusted sites. Keeping content fresh, usable and of high quality helps rankings, as Google's algorithms increasingly focus on user experience over other signals.
This document provides an overview of search engine optimization (SEO) best practices for on-page optimization, keyword research, competitive analysis, link building, and optimizing listings on Google Places. It discusses important on-page elements like title tags, meta descriptions, header tags, and internal linking. It also outlines tools for keyword research, analyzing competitors, and getting reviews/citations for Google Places. The overall aim is to help companies dominate their local SEO and ranking on Google.
Search engine optimization – creating your site so that its content is easily found and indexed by search engines and ranks high in search results – is a challenge even for the experienced e-retailer. It starts with an understanding of the basic activities that constitute SEO and how you can push those levers though your design choices to draw more traffic from natural search to your site. This session will cover the ground floor of SEO to get you on the right track and prepare you for the next level. It will also provide real life examples as a way to help retailers understand how to work great SEO into a design — and what to avoid to prevent being penalized by Google.
International SEO - Search Love London 2012Lisa Myers
This document discusses international SEO strategies. It emphasizes the importance of geo-targeting websites for specific countries or languages to be properly indexed. This involves using country-specific domain extensions (ccTLDs), subdirectories, or webmaster tools settings. It also stresses translating content into other languages and developing links from websites in those languages and countries.
Lead Generation Services - www.Idea2Result.comAdam Fridman
This document discusses various link building techniques, including:
1) Links should contain relevant keywords and vary between exact, partial, and non-matched anchor text.
2) Link building has evolved from focusing on quantity to quality, and techniques must adapt to search engine algorithm changes.
3) Consistency is important, and all URLs for a site should redirect to a single canonical version to avoid being treated separately.
4) Recommended techniques include link exchanges, forum commenting, article submissions, social bookmarking, PR distribution, and video submissions.
Lisa Myers is an expert in search engine optimization (SEO) with over 12 years of experience in marketing and 7 years focused on SEO and social media. She discusses the importance of SEO and ranking highly in search engines to receive the majority of clicks. The summary explains that SEO involves both technical on-page optimization of a website, such as site architecture and use of meta tags, as well as off-page link building through content creation and outreach. High-level tactics for both on-page and off-page optimization are provided.
Leveraging Plone for Search Engine Optimization (SEO)Heather Wozniak
Strategies for creating content in Plone that will boost your site's visibility in search engines (plus a few words about keyword research and site administration).
FL/AL ARVC Internet Marketing PresentationJohn Barron
The document discusses various internet marketing strategies, including Google Analytics, Facebook, SEO, PPC, and local SEO. It provides tips on how to use each tool, such as monitoring website traffic and behavior with Google Analytics, engaging customers on Facebook through posts and contests, improving organic search rankings through on-page SEO elements and link building, and ensuring local listings are submitted to maximize local search visibility.
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
This document provides an overview of search engine optimization (SEO) best practices. It discusses common SEO myths, how to perform keyword research and selection, building a quality website, optimizing web pages, link building ideas, using social media, and measuring SEO success. The presentation aims to educate businesses on effective SEO strategies through topics like on-page optimization, off-page activities, and analyzing website analytics.
- Wordpress allows users to create and manage content on a website through a content management system (CMS). It uses PHP and MySQL to create blogs and websites.
- The document discusses installing Wordpress, creating posts and pages, using themes and plugins to customize the website, and basic search engine optimization techniques.
- Key aspects of Wordpress include using themes to control the design and layout, plugins to add extra functionality, and the dashboard to manage content, media, users and settings.
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
Search Engine Optimization - The eye-opening presentation for beginnersUp2 Technology
The document provides an overview of search engine optimization (SEO) techniques for beginners. It covers topics such as how search engines work, keyword research, on-page optimizations like titles and meta descriptions, off-page factors like links, monitoring metrics, and tools. The presentation emphasizes focusing on effective keywords, website preparation, competition analysis, generating valuable content and links, and ongoing monitoring to achieve SEO success.
Boca chamber seo and local seo - jeff kleinBocaChamber
Jeff Klein gave a presentation on search engine optimization (SEO) and local SEO. He discussed that SEO is the process of improving website visibility in organic search results through on-page optimization like keyword research, meta tags, and internal linking, and off-page optimization like building links from other sites. For local SEO, he emphasized the importance of claiming and optimizing business listings on Google+, Bing, and Yahoo Local since most local searches now happen online rather than in phone books. He provided tips for local businesses to get started with local SEO and track their online presence and customer reviews.
Pardot Webinar - Unlocking the Mysteries of SEO - A B2B Marketer's GuidePardot
This document provides an introduction to search engine optimization (SEO) for B2B marketers. It discusses key SEO strategies and tactics including page structure, keywords, meta tags, links, and content quality. The goal of SEO is to improve a website's visibility in organic search results. The document provides guidance on techniques like optimizing page titles, URLs, and keyword density to help sites rank higher in search engines. It cautions against "black hat" SEO tactics that could hurt a site's ranking.
This document provides instructions for a "4X Backlink Bomb" strategy to exponentially increase the number of backlinks to a website. The 4 steps are: 1) Writing forum posts and blog comments with snippets from content, 2) Syndicating articles to high-profile sites, 3) Distributing videos by converting articles to audio/video, and 4) Creating customized RSS feeds to aggregate content and submit to directories for backlinks. Each step provides detailed instructions for implementation to build backlinks from a variety of sources.
I presented this to an undergraduate class in marketing at the Information School of the University of Washington, on January 29, 2015. The lecture begins with an overview of the basics of SEO, and then delves deep into a technical SEO audit of the non-profit website www.ontheboards.org, which was the website that the class was using to learn about and deliver recommendations on for their class project. The lecture talks a lot about duplicate content and how to deal with it appropriately.
Top Myths of International SEO by Kaitlin McMichaelKaitlin McMichael
-This webinar covers 15 common myths and misconceptions about international SEO
-We'll discuss why international SEO is so confusing, and cover how its changed over the last few years
-Myths fall into 3 categories: URL Structure, Page Tags, and Localization
-By the end of this Mozinar, you’ll have a much clearer understanding of how international SEO works, and how to apply the proper strategies and tactics to your website
Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 6 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.
This document provides an overview of three major social networks: Facebook, LinkedIn, and Twitter. It discusses key facts and figures about each platform, how users interact with and search each network, and strategies for optimizing one's presence on them. The main points covered are optimizing profiles, pages and groups for social search, leveraging connections and engagement to increase discoverability, and recognizing the importance of social search and networks for lead generation and search engine optimization.
This document outlines a 4 week SEO plan for a new ecommerce website. Week 1 focuses on on-page optimization including setting up analytics, webmaster tools, sitemaps, keywords, and content. Weeks 2-4 involve off-page activities like link building through blog commenting, social profiles, video/image sharing, and local listings. Each week breaks the tasks into daily activities and provides checklists to optimize technical, on-page, off-page, and social media SEO factors for the website.
The document summarizes Barry Schwartz's presentation on latest topics in SEO and search. It discusses Google's Panda update which aimed to improve search quality by targeting low-quality sites, less useful content, and content farms. The update resulted in 12% of Google search results changing. It also reviews Google's history of updates such as Florida, Austin, and Caffeine, and the criticism of Google's search quality prior to the Panda update from bloggers and news sites. The presentation provides details on Panda's goals and impact on SEO.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
This document discusses search engine optimization techniques. It covers analyzing Google algorithms, defining target markets, researching keywords, creating natural content and links, and using video and social media for SEO. Specific tips include increasing site speed and links, adding thematic content, blogging regularly, and using video transcripts and metadata. The goal is to interact with users in a natural way to increase engagement and conversions.
Lead Generation Services - www.Idea2Result.comAdam Fridman
This document discusses various link building techniques, including:
1) Links should contain relevant keywords and vary between exact, partial, and non-matched anchor text.
2) Link building has evolved from focusing on quantity to quality, and techniques must adapt to search engine algorithm changes.
3) Consistency is important, and all URLs for a site should redirect to a single canonical version to avoid being treated separately.
4) Recommended techniques include link exchanges, forum commenting, article submissions, social bookmarking, PR distribution, and video submissions.
Lisa Myers is an expert in search engine optimization (SEO) with over 12 years of experience in marketing and 7 years focused on SEO and social media. She discusses the importance of SEO and ranking highly in search engines to receive the majority of clicks. The summary explains that SEO involves both technical on-page optimization of a website, such as site architecture and use of meta tags, as well as off-page link building through content creation and outreach. High-level tactics for both on-page and off-page optimization are provided.
Leveraging Plone for Search Engine Optimization (SEO)Heather Wozniak
Strategies for creating content in Plone that will boost your site's visibility in search engines (plus a few words about keyword research and site administration).
FL/AL ARVC Internet Marketing PresentationJohn Barron
The document discusses various internet marketing strategies, including Google Analytics, Facebook, SEO, PPC, and local SEO. It provides tips on how to use each tool, such as monitoring website traffic and behavior with Google Analytics, engaging customers on Facebook through posts and contests, improving organic search rankings through on-page SEO elements and link building, and ensuring local listings are submitted to maximize local search visibility.
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
This document provides an overview of search engine optimization (SEO) best practices. It discusses common SEO myths, how to perform keyword research and selection, building a quality website, optimizing web pages, link building ideas, using social media, and measuring SEO success. The presentation aims to educate businesses on effective SEO strategies through topics like on-page optimization, off-page activities, and analyzing website analytics.
- Wordpress allows users to create and manage content on a website through a content management system (CMS). It uses PHP and MySQL to create blogs and websites.
- The document discusses installing Wordpress, creating posts and pages, using themes and plugins to customize the website, and basic search engine optimization techniques.
- Key aspects of Wordpress include using themes to control the design and layout, plugins to add extra functionality, and the dashboard to manage content, media, users and settings.
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
Search Engine Optimization - The eye-opening presentation for beginnersUp2 Technology
The document provides an overview of search engine optimization (SEO) techniques for beginners. It covers topics such as how search engines work, keyword research, on-page optimizations like titles and meta descriptions, off-page factors like links, monitoring metrics, and tools. The presentation emphasizes focusing on effective keywords, website preparation, competition analysis, generating valuable content and links, and ongoing monitoring to achieve SEO success.
Boca chamber seo and local seo - jeff kleinBocaChamber
Jeff Klein gave a presentation on search engine optimization (SEO) and local SEO. He discussed that SEO is the process of improving website visibility in organic search results through on-page optimization like keyword research, meta tags, and internal linking, and off-page optimization like building links from other sites. For local SEO, he emphasized the importance of claiming and optimizing business listings on Google+, Bing, and Yahoo Local since most local searches now happen online rather than in phone books. He provided tips for local businesses to get started with local SEO and track their online presence and customer reviews.
Pardot Webinar - Unlocking the Mysteries of SEO - A B2B Marketer's GuidePardot
This document provides an introduction to search engine optimization (SEO) for B2B marketers. It discusses key SEO strategies and tactics including page structure, keywords, meta tags, links, and content quality. The goal of SEO is to improve a website's visibility in organic search results. The document provides guidance on techniques like optimizing page titles, URLs, and keyword density to help sites rank higher in search engines. It cautions against "black hat" SEO tactics that could hurt a site's ranking.
This document provides instructions for a "4X Backlink Bomb" strategy to exponentially increase the number of backlinks to a website. The 4 steps are: 1) Writing forum posts and blog comments with snippets from content, 2) Syndicating articles to high-profile sites, 3) Distributing videos by converting articles to audio/video, and 4) Creating customized RSS feeds to aggregate content and submit to directories for backlinks. Each step provides detailed instructions for implementation to build backlinks from a variety of sources.
I presented this to an undergraduate class in marketing at the Information School of the University of Washington, on January 29, 2015. The lecture begins with an overview of the basics of SEO, and then delves deep into a technical SEO audit of the non-profit website www.ontheboards.org, which was the website that the class was using to learn about and deliver recommendations on for their class project. The lecture talks a lot about duplicate content and how to deal with it appropriately.
Top Myths of International SEO by Kaitlin McMichaelKaitlin McMichael
-This webinar covers 15 common myths and misconceptions about international SEO
-We'll discuss why international SEO is so confusing, and cover how its changed over the last few years
-Myths fall into 3 categories: URL Structure, Page Tags, and Localization
-By the end of this Mozinar, you’ll have a much clearer understanding of how international SEO works, and how to apply the proper strategies and tactics to your website
Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 6 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.
This document provides an overview of three major social networks: Facebook, LinkedIn, and Twitter. It discusses key facts and figures about each platform, how users interact with and search each network, and strategies for optimizing one's presence on them. The main points covered are optimizing profiles, pages and groups for social search, leveraging connections and engagement to increase discoverability, and recognizing the importance of social search and networks for lead generation and search engine optimization.
This document outlines a 4 week SEO plan for a new ecommerce website. Week 1 focuses on on-page optimization including setting up analytics, webmaster tools, sitemaps, keywords, and content. Weeks 2-4 involve off-page activities like link building through blog commenting, social profiles, video/image sharing, and local listings. Each week breaks the tasks into daily activities and provides checklists to optimize technical, on-page, off-page, and social media SEO factors for the website.
The document summarizes Barry Schwartz's presentation on latest topics in SEO and search. It discusses Google's Panda update which aimed to improve search quality by targeting low-quality sites, less useful content, and content farms. The update resulted in 12% of Google search results changing. It also reviews Google's history of updates such as Florida, Austin, and Caffeine, and the criticism of Google's search quality prior to the Panda update from bloggers and news sites. The presentation provides details on Panda's goals and impact on SEO.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
This document discusses search engine optimization techniques. It covers analyzing Google algorithms, defining target markets, researching keywords, creating natural content and links, and using video and social media for SEO. Specific tips include increasing site speed and links, adding thematic content, blogging regularly, and using video transcripts and metadata. The goal is to interact with users in a natural way to increase engagement and conversions.
This document provides a summary of search engine optimization (SEO) best practices for bloggers and website owners. It discusses how SEO can increase website traffic through organic search results. Key topics covered include on-page SEO elements like meta tags, internal linking, URL structure, and content; off-page factors like link building; and social signals. The summary emphasizes creating high-quality, unique content and implementing technical SEO basics to improve a site's discoverability and relevance.
Learn about the basics of Search Engine Optimisation for popular search engines like Bing and Google, including an overview of content, page structure, Google Analytics, SEO for Content Management Systems, and more.
DogFoodCon - Understanding and customizing the modern SharePoint experiencePatrick Tucker
The document discusses customizing the modern SharePoint experience. It provides an overview of modern vs classic sites and pages. Key differences are discussed around navigation, Office 365 group association, and components. Modern sites can be created in several ways. Hub sites are introduced as a way to associate communication and team sites together. Options for customizing modern sites include JSON formatting, site designs, themes, and SharePoint Framework extensions and web parts. Site designs allow limited customizations like lists, columns and workflows. Extensions inject CSS and web parts are client-side components.
Beyond Yoast: 7 Critical SEO Steps Your Are Probably Missingbigfishresults
Yoast's WordPress SEO plugin is the standard for search engine optimizing wordpress website. But it does not do it all. Learn the critical steps beyond the Yoast SEO plugin that will make your website ranking soar!
Session 1 of RankAbove's SEO workshop tailored to developers. RankAbove Senior Analyst Avromi Sommers breaks down the history of SEO, on-page search, site structure, sitemaps (including those for video and news), mobile SEO, and structure for foreign language sites.
In a world of content and links, technical SEO can often be left behind, but getting it wrong can be catastrophic. In this talk, Faye will take you through the different steps of a technical SEO audit and why it is essential, sharing with you some of the most common mistakes and what you should be looking out for on your own website.
This document provides an overview of basic search engine optimization strategies. It discusses on-site SEO techniques like optimizing title tags, meta descriptions, and keyword meta tags. It also covers off-site SEO like link building. Other topics include keyword research tools, measuring tools, competitive analysis, and a proposed 6-month SEO campaign plan involving content creation, link building, social media, and local listings.
Creating an FAQ for end users, An evolution of an idea - SharePoint Saturday ...Paul Hunt
These are the slides of my second session at SharePoint Saturday Jersey in which I look at evolving the creation of an FAQ from the basic list, through to a fully search integrated enterprise offering.
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
Understanding and Customizing the Modern SharePoint ExperiencePatrick Tucker
The document discusses modern SharePoint sites and how they differ from classic sites. It provides an overview of key aspects of modern sites including Office 365 groups, hub sites, differences between modern and classic sites and pages. It also covers options for customizing the user interface of modern sites such as site designs, themes, and SharePoint Framework extensions and web parts.
Six Ways to Build Your Online Brand fo REALTORSDoug Devitre
The document provides steps for building an online brand through blogging, social media, and online content. It discusses setting up accounts on platforms like Facebook, LinkedIn, YouTube, SlideShare and optimizing profiles, content and sharing across channels. Specific content types are recommended like videos, documents, presentations. Delegating tasks to assistants for relationship building, content capture, production and uploading is also covered.
13 Things Developers Forget When Launching Public WebsitesAJi
This presentation will describe 13 tools developers typically forget when launching a public facing websites based on best practices in SEO and audience building. These are the tools both marketing and IT teams can use, or the savvy business owner can embrace, to help set yourself up for success.
The presentation was originally presented at the Kansas City Developers Conference in June of 2015
451 Marketing provides search engine optimization (SEO) services. Their presentation covered introductory topics on SEO including the importance of search, the core components of SEO (code, content, connections), and technical on-page optimization strategies like optimizing titles, meta descriptions, and HTML tags. The presentation also discussed off-page factors like link building and recommended tools for SEO.
Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEOBill Hartzer
Everything You Must Know About On-Page and Off-Page SEO
SEO has evolved over the years and it’s alive and thriving in 2017. Some SEO concepts and techniques haven’t changed, but others must be adapted so they work. And, with mobile and local SEO being so important, you need to know what works and what doesn’t.
In this session, we’ll discuss everything you need to know about on-page and off-page SEO in 2017. Many on-page SEO techniques are against Google’s Webmaster Guidelines, while many techniques are encouraged by Google to make a site more accessible and crawlable. We’ll review what’s recommended and identify what will get a site penalized. We’ll also examine off-page techniques, including link building and social media marketing, that can be tricky as well.
Key takeaways include an on-page SEO checklist, new tips and tricks you can use to find more traffic for your site, and a review of off-page SEO techniques.
Similar to Dan whitehouse seo presentation - xbox (20)
Archytas is a UK based company that saves millions of pounds on PPC ad spend by using bespoke technology to solve problems using common sense. Spending more than £100k p/m on PPC and would prefer it to be around £50k with the same level of return? Call us, we can help. +44 020 8941 2364 and ask for Dan.
The document outlines a content strategy for a client looking to re-emerge in the marketplace. It discusses developing brand stories and engaging content across multiple channels to create conversations. It also recommends using research tools to understand consumers and fuel ongoing content development through collaboration and iterative evolution. The goal is to apply the "multiplier principle" to extend the reach of ideas with less money by jumping on trends and remaining flexible.
This document provides an audit and proposed strategy for Thomas Cook Group, a UK-based travel company. [1] It summarizes Thomas Cook's history and presence in the press. [2] It then outlines opportunities for improving SEO, including focusing on keywords where Thomas Cook does not currently rank highly and expanding their international backlink profile. [3] The document proposes developing niche communities and affiliate partnerships to diversify the brand. Implementing an emergency social media listening strategy is also recommended to understand customer concerns.
The document outlines an SEO audit of The Hut's website which includes an analysis of on-site considerations, search engine results pages, link analysis, duplicate content issues, and recommendations for improving their ecommerce strategy and integration with Google shopping feeds and product reviews. It also provides metrics on The Hut's site traffic and domain authority compared to their main competitor Play.com.
This SEO prospecting report provides recommendations for on-site SEO improvements to boost local rankings, including adding low-competition local keywords to important on-page elements like titles and headers. It also recommends optimizing site links by changing the WordPress permalink structure, which can be done easily using an existing WordPress feature, and is important for both SEO and usability.
The document provides an SEO audit and recommendations for the website Badoo.com, noting that visits from search engines are down 5% from 2010 and there is opportunity to target regional keywords. It analyzes Badoo's current search ranking and traffic sources and provides 4 options for improving regional ranking through domain naming, subdomains, subdirectories, or hash tags. The document also includes recommendations for on-page optimization, link building, social media strategy, and pay-per-click advertising.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
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HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
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Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
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What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
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Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
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HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
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5. Technical Considerations
• Doctype - XHTML 1.0 Transitional
• Root element - HTML
• Javascript – drop down menus
• Ajax
• Jquery
• Silverlight – top banner
• Encoding / character set – utf-8
• <meta name="description" content="Xbox.com is your ultimate source for
all things Xbox and Xbox 360. Get news updates; game
trailers, screens, previews, strategy, hardware information, community
buzz, the latest Xbox LIVE and My Xbox coverage, forums, support, and
much more!"/>
• meta keywords – n/a
• CSS in separate folder and not embedded in text
• <title>Xbox.com UK - Xbox.com </title>
6. Validation
• Site not created in full flash
• No frames
• Not valid markup -21 errors, 3 warnings as per W3C validation
service.
• 6 external style sheets
• 9 external script files
• File types – PNGs
• Custom 404 page added
• No canonical tag
7. Load Times
• GB page second fastest
• Fast load times across the board apart from UK Playstation
site
8. Keywords
• Out of top 100 keywords surveyed for UK versions of
Nintendo, Xbox and Playstation they shared 0 suggested
keywords across the board. – Data from Google AdWords Tool
• Comparing Game, Gamestation and Xbox UK generated
different slightly
9. b. Keywords
• Out of the 13 keyword shared by GameStation and Game 12 of
them are listed below and show global and local search volumes for
each.
10. Keyword Analysis
• Top five keywords for Google.co.uk & Google.com in terms of search
volume.
• US page ranks even in local search results.
• Out of 100 keyword surveyed 64 of them appear on page one of search
results for Google.co.uk. For Google.com the same set were surveyed for
Google.com and which 95 appeared in positions on page one.
12. 1. Canonicalisation
• Multiple versions of pages exist
• Implement canonical tag
• Link benefit placed on one page rather than many
13. Canonical - Recommendations
• Add rel=“canonical” to all pages for duplicate content
– http://www.xbox.com/en-GB/
– <link rel="canonical" href="http://www.xbox.com/en-
GB/"/>
– Place in <head> </head> of markup on page
– Advises search engines this is authority content
– Xbox GB - Cached on 10th of March 2011
– Few days to a month to see results
14. 2. Title Tags
• Canibilisation over keywords
• Localisation – UK, United Kingdom
• Replace ‘-’ with ‘|’
15. 3. ?xr=shellnav
• Enable MOD_REWRITE in config.php
• Turn RewriteEngine on in .htaccess
http://www.xbox.com/en-GB/xbox360/wheretobuy?xr=shellnav
http://www.xbox.com/en-GB/xbox360/wheretobuy
96 instances found on http://www.xbox.com/
Google Search: site:http://www.xbox.com/ "?xr=shellnav"
16. 4. Robots.txt & sitemap
• Google.co.uk site:http://www.xbox.com/en-GB/
• URL http://www.xbox.com/en-gb/kinect
• Original URL P2 in search results
Duplication or URLs being indexed
Use compressed sitemap for faster indexing
Possible inclusion of noindex in duplicate URLs markup to be safe.
Example Robots.txt with one example on next page.
18. 4b. Sitemap
• No sitemap exists
• Sitemaps help search engines crawl pages
• Easily create and upload via Webmaster Tools
• Faster indexing of pages
• Compress sitemap for faster downloading
• Reference sitemap location in Robots.txt
19. 5. 404s
• 253 404s in total
• Table shows top 10
• 301 to nearest relevant URL
• Gain added link benefit
20. Localisation
• http://www.xbox.com/en-GB/
• Create sub-domain http://gb.xbox.com/
• 301 /en-GB/ to /gb.xbox.com/
• Omit old pages from search results – noindex
• http://www.xbox.com/en-GB/
• Move site content http://gb.xbox.com
• Pages already using sub-domain
- http://marketplace.xbox.com
- http://live.xbox.com
• Google.co.uk search for ‘xbox’
• Top result http://www.xbox.com/
• Redirects to http://www.xbox.com:80/en-US/
21. Localisation Benefits
• New content on site
• ‘New’ approach
• Spin most viewed content to featured page
• Involve gamers and web owners
• Contact 291 .co.uk webmasters who currently link to /en-GB
to link to new sub-domain
22. Link Strategy
• Top pages – Internal
• Top pages – external
• Competitor analysis
• Local link analysis
• Competitive link analysis
• Shared link summary
• Average page authority
• Linking root domains
• Redirects
• Competitors
23. Top Pages – Internal
• en/GB/ not in top pages
• Duplication of content
• Redefine anchor text
26. Local Link Analysis
Xbox - http://www.xbox.com/
Xbox UK - http://www.xbox.com/en-GB/
Xbox US - http://www.xbox.com/en-US/
27. Competitive Link Analysis
Xbox UK - http://www.xbox.com/en-GB/
Nintendo UK - http://www.nintendo.co.uk/
PS UK Xbox US - http://uk.playstation.com
28. Shared Link Summary
• Link summary
• Links shared by Nintendo UK and Xbox UK
• Identical domains omitted
29. Average Page Authority
• 301 – follow / no follow
• Big difference in Page Authority
• Due to low volume and quality of links
Brand comparison – Linking inbound links
30. .co.uk redirects
• Links to US Xbox - 150,813
• .co.uk links – 291 (from 10,000 surveyed)
• Approach web owners ask to re-direct to UK Version of Xbox
site
31. Top 10 anchor text distribution http://uk.playstation.com/
• Sorted by linking
root domains
• 301 & follow
• Anchor text contains key
brand ‘sony’ or ‘playstation’
32. Summary..
• Out of all linking anchor text surveyed (155 phrases) 398 (516)
linking root domains contained either ‘playstation’ or
‘sony’, which is 70.36%. Similarly links from web pages
showed a similar trend of 75.96% containing key core terms.
• Heavy on brand
• en-Gb/ low on links
33. Link Building Actions
• Game reviews for product page links
• Contact web owners to forward relevant .co.uk links to /en-GB/
• Competitions
• Gaming forums, blogs, sites, general web owners
• Infographic
• Locality
• Link bait – quality content, blog, distribute
34. Social
• Countdown to launch of major titles
• Press releases
• Digital outreach
• Contact journalists for exclusives
• Create different channels for on-going big competitions
• Spin top content from forum on Twitter
• Monitor and react
35. Facebook
• Microsites
• Source top relevant content and users from channels such as
YouTube, Facebook. Spin best content weekly or monthly
across channels
• Competitions
• Interviews
36. Facebook Creative
• Call of Duty
• Endorse major gaming events / sponsorship
• Xbox record attempts
• Tagging products
• Give away days
• Applications
- Community page run by users – similar to Coke page.
38. Social & Blog
• Playstation is outperforming Xbox
• Mainly due to content from Playstation blog
• http://blog.us.playstation.com/
• Massively improve followers & CTR
• Implement social share buttons
40. Micro Sites
• Easy way to spin featured content
• Pull in from different channels
• Fulfill one niche
• Long tail targeted keywords
• Create in conjunction with Facebook FBML page
• Social bookmark
• Small directories
41. Offline – Kinect
• http://twitter.com/#!/xbox
• Huge news release!
• Offline PR
• Celebrate by giving away 10 Kinects
– Lottery
– Best videos
– Etc etc
• Create a limited edition
• Offline outreach – journalists, offer exclusives
– Making of
– How it happened
– Keys to success
– Innovation
• Has this piece of kit gone ‘platinum’ – how many sales publicise
42. PPC
• Micro sites
• Target traffic to specific landing pages
• Use high profile non-brand competitor keywords for ad
groups
43. Couldn’t fit in..
• News
• Press releases
• Surveys
• Most current content on forum
• Ask other forums to endorse Xbox forum
• Paid directories
• Discount codes
• Social bookmarking / tagging
• Wikipedia citations
• Domain catching
• Donations
• Sponsor
• Guest posting
44. Expectations
• Within days..
– Ranking increase for geocentric terms.
– On-site pages starting to rank.
– Paid campaigns initiated - PPC
• Within weeks..
– Big relationships built with major players in industry.
– High traffic social traffic being distributed throughout online channels.
– Micro sites increasing exposure.
– Major press releases being picked up organically offline.
• Within months..
– Creative and major on-site and social campaigns integrated. Expect relationships, traffic and ‘buzz’
around brand to have increased significantly.
– Major traffic increases and referral sources increased.
– Major increase in Twitter followers, CTR and Facebook likes.
– Increase in authority organic links and paid links increasing traffic and positions for product related
non-brand organic keywords.