Uploaded byAlyssa Richard
Introduction to SEO give at ReBarCampTO
The document outlines the essentials of SEO ranking factors, emphasizing both on-page and off-page elements, such as page titles, inbound links, and relevant content. It discusses key concepts like keyword usage and the importance of credible mentions for improving search visibility. Additionally, it provides resources for keyword research and encourages continuous learning through various tools and blogs.
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Introduction to SEO give at ReBarCampTO
- 1. Title slide Alyssa Richard @RateHub_Canada BOS Adwords webinar
- 4. Organic vs. paidsearch BOS Adwords webinar
- 5. SEO ranking factors– the basics On page factors Off page factors • Page title • Inbound links • URL • Web links • H1 • Tweets • Meta description • Facebook likes • Relevant content / • Brand factors keyword usage • Direct searches • Credible mentions BOS Adwords webinar
- 6. SEO ranking factors– the basics On page factors Off page factors • Page title • Inbound links • URL • Web links • H1 • Tweets • Meta description • Facebook likes • Relevant content / • Brand factors keyword usage • Direct searches • Credible mentions BOS Adwords webinar
- 7. Organic vs.Page title: 1. paid search “Current mortgage rates in Ontario” 2. URL: www.ratehub.ca/current-mortgage-rates-ontario 3. H1: “Current Mortgage Rates in Ontario” 4. Relevant content: Include keywords BOS Adwords webinar
- 8. 1. Page titlevs. Organic paid search <title>Current Mortgage Rates in Ontario - Find the Best & Lowest Today!</title> 2. Meta description <meta name="description" content="Compare current Ontario fixed and variable mortgage rates with different terms, conditions and prepayment options."/> 4. Relevant content: Include keywords <h1>Current Mortgage Rates in Ontario</h1> BOS Adwords webinar
- 9. Organic vs. paidsearch BOS Adwords webinar
- 10. Source: www.seomoz.org BOS Adwords webinar
- 11. SEO ranking factors– the basics On page factors Off page factors • Page title • Inbound links • URL • Social media links • H1 • Tweets • Meta description • Facebook likes • Relevant content / • Brand factors keyword usage • Direct searches • Credible mentions BOS Adwords webinar
- 12. Hold on! Whatis an inbound link? BOS Adwords webinar
- 13. Not all linksare created equally • High trust • Use page rank as a judge • News papers • Large websites • Anchor text • Home page • Close to top of page • The less links the better (flow more PR to you) BOS Adwords webinar
- 14. Not all linksare created equally • High trust Anchor Text Example Good • Use page rank as a judge Sandra Rinomato owns a full service brokerage. • News papers • Large websites Best •Sandra Rinomato owns a full service brokerage. Anchor text • Home page • Close to top of page • The less links the better (flow more PR to you) BOS Adwords webinar
- 15. Naturally vary youranchor text BOS Adwords webinar
- 16. The SEO basics Source:www.seomoz.org BOS Adwords webinar
- 17. The SEO basics Inbound links: 43% Source: www.seomoz.org BOS Adwords webinar
- 18. The SEO basics Keyword usage: 25% Source: www.seomoz.org BOS Adwords webinar
- 19. Types of keywords Example Toronto real estate Broad • Real estate in Toronto • Estate in Toronto real life Exact • Toronto real estate Phrase • Toronto real estate agent • Todays Toronto real estate BOS Adwords webinar
- 20. Source: www.seomoz.org BOS Adwords webinar
- 21. Source: www.seomoz.org BOS Adwords webinar
- 22. Source: www.seomoz.org BOS Adwords webinar
- 23. Where do youget started? • Keyword tool • Industry knowledge • Analytics account • What’s working? • Adwords account • What’s working? • Strong competitors • Don’t reinvent the wheel BOS Adwords webinar
- 24. Keyword research sources Whatare the search volumes? BOS Adwords webinar
- 25. Keyword research sources BOS Adwords webinar
- 26. BOS Adwords webinar
- 27. BOS Adwords webinar
- 28. www.ratehub.ca/thankyou.php BOS Adwords webinar
- 29. BOS Adwords webinar
- 30. Don’t stop here.Keep learning. Tools: Google keyword tool SEOMoz’s open site explorer Google analytics Google adwords Book: Outsmarting Google Blogs: http://www.seomoz.org/blog http://www.rosshudgens.com/ Twitter: @rosshudgens @randfish BOS Adwords webinar
Editor's Notes
- #8 Keyword, keyword, keywordMatching
- #13 Paid search is advertizing, an expenseOrganic search is like building an asset, distribution
- #14 Paid search is advertizing, an expenseOrganic search is like building an asset, distribution
- #15 Paid search is advertizing, an expenseOrganic search is like building an asset, distribution
- #16 Paid search is advertizing, an expenseOrganic search is like building an asset, distribution
- #31 Setting up goals (URLS) in adwords