SEO AUDIT DEC ’11HTTP://FATBALLOON.CO.UK
Who is The Hut?The Hut is an ecommerce store based in the UK sellingall kind of electrical, game, dvd and consumerproducts...
OverviewThis audit will contain the following:- On site considerations- SERPs review- Link Analysis- „Panda‟ review- Ecomm...
Thehut.com Unique visitors p/d 6,000 2.39% increase in visits p/m Alexa Rank 485 (UK) Linking root domains - 368 Doma...
Play.com Unique visitors p/d 135,705 36,84% increase in visits p/m Alexa Rank 36 (UK) Linking root domains – 3,833 Do...
Domain Metrics
Crawl Errors
Crawl Errors (2)
Meta Keywords Positions
404 404 page – none!
Suggested 404 page
Unique Content – Limited
Unique Content - Pages www.thehut.com/10173840.html www.thehut.com/10273473.html www.thehut.com/10432874.html www.theh...
Duplicate Content - Graph From a survey of 10,000 pages, 3,000 have duplicate content issues
Link Graph Majestic link graph showing historic profiles for  Zavvi and The Hut. The graphs are almost identical. Separa...
Product / Google Base Feed Product - “Bench Womens Black Dial Rectangular  Case Watch” http://www.thehut.com/10568923.ht...
Google Base Info Google Base Info http://en.wikipedia.org/wiki/Google_Base http://code.google.com/apis/base/starting-ou...
Ecommerce Considerations store details one click ordering order from different channels such as facebook /  twitter za...
SERPs – Shopping Feed (paid) Keyword - cheap ps3 game
SERPs – Universal Search Keyword - cheap nintendo wii games
SERPs – Shopping Feed (organic) Keyword - cheap ds
Reviews Integrate reviews into products for social element to  ecommerce http://www.play.com/DVD/DVD/4-/19931990/-  /Pro...
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Thehut Website Audit

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Another SEO audit, but for thehut.com leading ecommerce site.

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Thehut Website Audit

  1. 1. SEO AUDIT DEC ’11HTTP://FATBALLOON.CO.UK
  2. 2. Who is The Hut?The Hut is an ecommerce store based in the UK sellingall kind of electrical, game, dvd and consumerproducts.The Hut was founded in 2004 to compete with sitessuch as play.comThe Hut Group was acquired by Zavvi in 2008.In 2009 The Hut was awarded one of the Uks fastesgrowing websites (top 100)
  3. 3. OverviewThis audit will contain the following:- On site considerations- SERPs review- Link Analysis- „Panda‟ review- Ecommerce considerations- Competitor / keyword analysis
  4. 4. Thehut.com Unique visitors p/d 6,000 2.39% increase in visits p/m Alexa Rank 485 (UK) Linking root domains - 368 Domain authority – 56 Facebook shares 971
  5. 5. Play.com Unique visitors p/d 135,705 36,84% increase in visits p/m Alexa Rank 36 (UK) Linking root domains – 3,833 Domain authority – 86 Facebook shares 1,729
  6. 6. Domain Metrics
  7. 7. Crawl Errors
  8. 8. Crawl Errors (2)
  9. 9. Meta Keywords Positions
  10. 10. 404 404 page – none!
  11. 11. Suggested 404 page
  12. 12. Unique Content – Limited
  13. 13. Unique Content - Pages www.thehut.com/10173840.html www.thehut.com/10273473.html www.thehut.com/10432874.html www.thehut.com/10477194.html www.thehut.com/10477261.html www.thehut.com/10173840.html According to http://www.webconfs.com/similar- page-checker.php the above pages are 97% similar.
  14. 14. Duplicate Content - Graph From a survey of 10,000 pages, 3,000 have duplicate content issues
  15. 15. Link Graph Majestic link graph showing historic profiles for Zavvi and The Hut. The graphs are almost identical. Separate link management
  16. 16. Product / Google Base Feed Product - “Bench Womens Black Dial Rectangular Case Watch” http://www.thehut.com/10568923.html - indexed http://www.google.co.uk/#num=100&hl=en&tbm=s hop&sa=X&ei=VX_nTrnaJIXh8APAp7mLCg&ved= 0CEYQBSgA&q=Bench+Womens+Black+Dial+Rect angular+Case+Watch&spell=1&bav=on.2,or.r_gc.r_ pw.,cf.osb&fp=75fac2c3fd963cec&biw=1168&bih=72 6 - not in shopping feed
  17. 17. Google Base Info Google Base Info http://en.wikipedia.org/wiki/Google_Base http://code.google.com/apis/base/starting-out.html http://googlebase.blogspot.com/ www.google.com/merchants/newfeed - submit
  18. 18. Ecommerce Considerations store details one click ordering order from different channels such as facebook / twitter zappos style ecommerce support
  19. 19. SERPs – Shopping Feed (paid) Keyword - cheap ps3 game
  20. 20. SERPs – Universal Search Keyword - cheap nintendo wii games
  21. 21. SERPs – Shopping Feed (organic) Keyword - cheap ds
  22. 22. Reviews Integrate reviews into products for social element to ecommerce http://www.play.com/DVD/DVD/4-/19931990/- /Product.html http://www.prezzybox.com/atari-flashback-3- console.aspx http://www.amazon.co.uk/product- reviews/B002RLC7WO/ref=cm_cr_dp_all_summar y

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