Archytas digital-intro deck
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Archytas is a UK based company that saves millions of pounds on PPC ad spend by using bespoke technology to solve problems using common sense. Spending more than £100k p/m on PPC and would prefer it to be around £50k with the same level of return? Call us, we can help. +44 020 8941 2364 and ask for Dan.
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Marketing & SalesBig Data, Analytics, and the Future of .docx
Marketing & Sales
Big Data, Analytics,
and the Future of
Marketing & Sales
March 2015
3McKinseyonMarketingandSales.com @McK_MktgSales
Table of contents
Business
Opportunities
Insight and
action
How to get
organized and
get started
8 Getting big impact from big
data
16 Big Data & advanced
analytics: Success stories
from the front lines
20 Use Big Data to find
new micromarkets
24 Smart analytics: How
marketing drives short-term
and long-term growth
30 Putting Big Data and
advanced analytics to work
34 Know your customers
wherever they are
38 Using marketing analytics to
drive superior growth
48 How leading retailers turn
insights into profits
56 Five steps to squeeze more
ROI from your marketing
60 Using Big Data to make
better pricing decisions
60 Marketing’s age of relevance 72 Gilt Groupe: Using Big Data,
mobile, and social media to
reinvent shopping
76 Under the retail microscope:
Seeing your customers for
the first time
80 Name your price: The power
of Big Data and analytics
84 Getting beyond the buzz: Is
your social media working?
90 How to get the most from big
data
94 Five Roles You Need on Your
Big Data Team
98 Want big data sales programs
to work? Get emotional
102 Get started with Big Data:
Tie strategy to performance
106 What you need to make Big
Data work: The pencil
110 Need for speed: Algorithmic
marketing and customer
data overload
114 Simplify Big Data – or it’ll be
useless for sales
54 McKinseyonMarketingandSales.com @McK_MktgSales
Introduction
Big Data is the biggest hame-changing opportunity for marketing and sales
since the Internet went mainstream almost 20 years ago. The data big bang
has unleashed torrents of terabytes about everything from customer behaviors
to weather patterns to demographic consumer shifts in emerging markets.
The companies who are successful in turning data into above-market growth
will excel at three things:
ƒ Using analytics to identify valuable business opportunities from the data to
drive decisions and improve marketing return on investment (MROI)
ƒ Turning those insights into well-designed products and offers that delight
customers
ƒ Delivering those products and offers effectively to the marketplace.
This goldmine of data represents a pivot-point moment for marketing and
sales leaders. Companies that inject big data and analytics into their operation
show productivity rates and profitability that are 5 percent to 6 percent hight
than those of their peers. That’s an advantage no company can afford to
gnome.
This compendium explores the business opportunities, company examples,
and organizational implications of Big Data and advanced analytics. We hope
it provokes good and useful conversations.
Please contact us with your reactions and thoughts.
David Court
Director
David headed McKinsey’s
functional practices, and
currently leads the firm’s digital
in.
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Digitization is considered as the next step-change that will have a bigger impact on businesses than even the internet. To win in the digital journey, companies must act now, or be left behind wondering what happened!
In this webinar series, JKT Smart Analytics demonstrates how they empower their customers to create maximum business value out of this eminent Digital data explosion through digital business empowerment by leveraging the digitization to increase their top-line revenue – customer experience, optimize the bottom-line costs – operational efficiency, enhancing the safety factor and reinventing the business process in line with the changing world.
This webinar is focused on how our AI-based text analytics solutions – First, JKT Social Media Radar; a SaaS-based AI NLP Platform, helping organizations to gain insights on market and customer perceptions on their brands, products & services. Secondly, Sales Promotion Recommendation Engine helps customers to enhance their top-line growth and streamline the bottom-line costs.
KEY TAKEAWAYS:
1) How should a business plan their journey through the Digital data revolution?
2) How can a company make use of digital data to create effective data strategies for the increased outcome(s)?
3) How IT practitioners can catalyst the digital data mining journey and attract business adoption?
4) JKT Social Media Radar solution – What, Why, Supporting Business applications, and more.
5) How can companies reduce operational costs by automating human effort-intensive tasks using cognitive Analytics?
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Archytas digital-intro deck
- 2. PROBLEM 1 Businesses continue to want more for their money
- 3. Marketers are measuring bullshit metrics such as ‘reach’ and ‘impressions’. These do nothing for businesses and halt the inevitable; sustainability and measurability. PROBLEM 2
- 4. Companies and media agencies rely heavily on ‘out of the box’ solutions and anything with bells and whistles on it. This is expensive and doesn’t move the needle. PROBLEM 3
- 5. Tonnes of cash is being wasted each year. PROBLEM 4
- 6. Archytas Digital create bespoke programmatic solutions that provide efficiency and effectiveness in digital advertising for media groups and other businesses. SOLUTION
- 7. Technology and creativity is critical to moving the needle. We have this in spades, ready to go. COMPETITIVE ADVATAGE
- 8. We are a group of statisticians, digital marketers and big data analysts that believe technology is the key to reducing wasted advertising spend. WHO ARE WE?
- 9. WHO WE’RE CURRENTLY WORKING WITH
- 10. 1. Pick an account (the bigger the better) 2. Give us Ad Words and Google Analytics Access to this untraceable account marcuspeach78@gmail.com 3. We’ll get back to you in 30 days with a bespoke plan NEXT STEPS
- 11. 30-50% of cost saving for the lifetime of the account for 3-36 months (after we’ve seen the saving) WHAT’S IT GOING TO COST?