Daina Middleton, Global Head of Business Marketing, Twitter
•
0 likes•387 views
DAZE Melbourne 2015: The Power of Participation
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to Daina Middleton, Global Head of Business Marketing, Twitter
Similar to Daina Middleton, Global Head of Business Marketing, Twitter (20)
More from B&T Magazine
More from B&T Magazine (20)
Recently uploaded
Recently uploaded (20)
Daina Middleton, Global Head of Business Marketing, Twitter
- 3. PARTICIPATION IS THE NEW PERSUASION THE HISTORY OF COMMUNICATION YOU’RE KIDDING I PREDICT THAT IN 170 YEARS WE’LL BE ABLE TO SEND 140 CHARACTERS AT A TIME
- 4. MARKETING THROUGH PERSUASION IS OVER!
- 5. MARKETING THROUGH PARTICIPATION IS IN
- 6. $486M Gross 1982 STAR WARS FILM 1982 $2B SPACE INVADERS Gross 2014 $240B MINECRAFT Gross 3XTHE REVENUE OF STAR WARS
- 8. D + E + C = P2 THE PARTICIPATION WAY DISCOVER is about relevancy, the human desire for learning and competence. EMPOWER through choice, provide meaningful contributions to the product/service. CONNECT (not just the brand) in meaningful ways. Facilitate interactions, “community” Actions are the Manifestation of Participation We are all Measured on Actions. Actions = Performance!
- 9. Source | Twitter internal, 2014
- 11. @TheEllenShow Ellen DeGeneres If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/ C9U5NOtGap
- 12. @TheEllenShow Ellen DeGeneres If only Bradley's arm was longer. Best photo ever. #oscars 4.2 BILLION ESTIMATED REACH 3.3 BILLION OSCAR IMPRESSIONS 3.4 MILLION RETWEETS Source: Kantar Media News Intelligence, 2014
- 13. You Thought You Were Real-Time Now You Are Real-Time
- 17. 2008: the number of things connected to the internet surpassed the number of people on earth! Source: Cisco!
- 19. 2020: 26 billion connected devices (Gartner); 50 billion (Cisco), 200 billion (Intel), 212 billion (IDC)? ! Source: Cisco!
- 20. Today, .06% of things that could be connected to the Internet currently are, which means 10 billion things out of the 1.5 trillion that exist globally are currently connected.! Source: Cisco!
- 21. With IPv6, we will have 340,282,366,920,938,463,463,374,6 07,431,768,211,456 ! possible Internet addresses. ! (100 for every atom on earth) ! Source: Cisco!
- 22. 2017: The PM market will surpass the PC, tablet, and phone markets combined! ! 82% of companies will have PM applications implemented ! into their business! Source: Cisco!
- 23. 2020: Worldwide, the PW market will grow to $7.1 trillion, compared to $2 trillion today! Source: IDC!
- 24. 2020: 90% of cars will be connected to the internet as compared to 12% today! Source: Jabill!
- 28. THERE ARE MORE THAN 300 TWEETING SHARKS IN AUSTRALIA
- 29. Persuasion Participation Prediction ! 1950’s-1990’s 2000’s-2020 2020-? ! Marketing will be Disrupted Again! Act of doing or believing something :! Act of taking part in something! Act of extrapolating the future from past observations!