DAZE Melbourne 2015: Eat, Pray, Love – Inside the Mind of a Disruptor.

1. Inside
the
Mind
of
a
disruptor:
What
do
smart
start
ups
think
of
you?
How
do
they
intend
to
cut
you
up,
or
perhaps,
work
with
you?

2. “A soul mates (‘Start
Ups’) purpose is to
shake you up, tear
apart your ego a little
bit, show you your
obstacles and
addictions, break your
heart open so new
light can get in….”
What do smart start ups think of you?

3. “….make you so
desperate that
you have to
transform your
life.”
What do smart start ups think of you?

4. ‘…then
introduce you
to your
spiritual
master...”
―
Elizabeth
Gilbert,
Eat, Pray, Love
What do smart start ups think of you?

5. Park Assist: Using Data for Defensible Disruption
0
100,000
200,000
300,000
400,000
500,000
600,000
2007
2008
2009
2010
2011
2012
2013
Market
educa6on
Immense
Compe66on
Launch
of
differen6ated
Computer
Vision
product
Automated
parking
spaces

7. 1. PlaIorm
2. Sharing
3. Community
4. Tools
5. Data

8. Platform vs Application:
What
makes
a
defensible
pla1orm?
Low
amounts
of
fric6on:
Build
for
the
plaIorm
rather
than
aQack
distribu6on
Evolu6on
and
the
relevancy
power
of
co-­‐crea6on
Agility:
The
threat
of
being
eaten
is
usurped
by
the
love
of
the
ecosystem
1
2
3

9. Sharing is caring: Vulnerability for Love & sustainability
“PlaIorms
are
established
through
product
leadership,
they
flourish
and
sustain
themselves
by
empowering
and
entrus6ng
developers
&
third
par6es
to
build
something
so
compelling
that
customers
fall
in
love
with
not
just
the
hardware
or
plaIorm
but
the
experience
that
runs
on
top
of
it.

10. Community: network effect of brand ambassadors

11. Tools: Improved utility to compliment the applications

12. Data: Leveraging its power to be cool not creepy

13. Benefit Road
Onboarding
Recruitment
Employment
Contracts
&
Documenta6on
Remunera6on
benchmarking
Performance
Reviews
Employee
Surveys
Payroll
Leave
management
&
Rostering
Training
Superannua6on
&
Insurance
Wealth
Instant
Pay
Home
Car
Package
Telecom
&
u6li6es
Credit
Cards
&
Rewards
Health
ins.
&
Wellness
Educa6on
Defensible
a6ributes
PlaIorm
ü
Community
ü
Tools
ü
Data
ü

14. Final thought: Smart start up’s should Pray!!!