This document discusses the exponential growth of data and connectivity through technology. It notes that we now create more data in two days than was created from the beginning of time until 2003. Over 90% of all data was created in just the last two years. It also discusses how connectivity and the Internet of Things will continue growing dramatically in the near future. Finally, it discusses how businesses must adapt to this new data-driven landscape and find ways to better understand customers and engage with them.