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Five digital trends shaping the media business in 2011

Localization, platform shifts and continued fragmentation of the content market are some of the trends that will shape the digital media market in 2011. The presentation was held at Media Norway's management conference as well as on Schibsted Academy in January 2011.

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0,[object Object],BetaTales.com, January 25th, 2011,[object Object]
Lucrativemonopoliesarelonggone,[object Object],1,[object Object]
2,[object Object],One basicpostulatecan be made…,[object Object]
3,[object Object],Whatcanbecome digital, willbecome digital!,[object Object]
When will we stop using the physical media products?,[object Object],4,[object Object]
Some of us no longer read books in Norwegian,[object Object],5,[object Object]
6,[object Object],5 forcesshapingthe digital media landscape,[object Object]
7,[object Object],Mobility and emergenceofnewplatforms,[object Object]
8,[object Object]
Mobile phones are replacing PCs for web access ,[object Object],9,[object Object]
Tabletschangeuserhabits,[object Object],10,[object Object],Gartner estimate:,[object Object],[object Object]
 2012: 103 million,[object Object]
TVsareincreasinglybeing used for Internet ,[object Object],12,[object Object],[object Object]
Google and Apple with services for TV
 Multimedia games connectthrough Internet,[object Object]
14,[object Object],Location as coreofnew services,[object Object]
Lots ofnew services basedonwherepeopleare,[object Object],15,[object Object]
I wonderwhere all thewomenarehangingout?,[object Object],16,[object Object]
One outofthree mobile searchesarelocal,[object Object],17,[object Object],City walks,[object Object],Nightlife in Oslo,[object Object],Carpenter,[object Object],Bar,[object Object],Flower shop,[object Object],Hotel,[object Object],Cheapgasoline,[object Object],Shops in Carlton street,[object Object]
Google’sview,[object Object],18,[object Object],“The Holy Grail for local advertising is location-targeted coupons”,[object Object],Mike Steib,[object Object],Directorofemergingplatforms, Google,[object Object],http://www.mobilemarketer.com/cms/news/search/7850.html,[object Object]
That brings us a question: ,[object Object],19,[object Object],Who will control the largest database of location-based offers in Norway?,[object Object]
20,[object Object]
One thingwecanexpect,[object Object],21,[object Object]
22,[object Object],Disaggregation – and repackaging,[object Object]
Edited packagesare split up intosmall pieces,[object Object],23,[object Object],Editedpackage as core,[object Object],The individualcontent piece as core?,[object Object]
Music records replacedwith tunes and play lists,[object Object],24,[object Object]
Content is beingrepackaged,[object Object]
Informationstructurebecomeskey to success,[object Object],Nameof person,[object Object],Topic,[object Object],Date,[object Object],Geocoordinates,[object Object],Summary,[object Object],Company name,[object Object],Coordinatesonnewspaperpage,[object Object],Contentwithoutmetadata has novalue,[object Object],Type ofarticle,[object Object],Nameofauthor,[object Object],Version,[object Object],Content elements,[object Object],Priority,[object Object],Image info,[object Object],Relatedcontent,[object Object],Copyright,[object Object],List title,[object Object],Links,[object Object],Multimedia,[object Object],End ofshortversion,[object Object]
27,[object Object],Everything is social,[object Object]
Facebookdominates in most countries,[object Object],28,[object Object]
Facebook is becomingthenewhub,[object Object],29,[object Object]
And it is a source to know aboutourreaders,[object Object],30,[object Object]
Butwhataboutthis story?,[object Object],31,[object Object]
Weare all content producers,[object Object],32,[object Object],[object Object]
 15 % have posted videos online
 8 % createblogs,[object Object]
Social shopping is growing fast,[object Object],34,[object Object]
Groupon is trying in Norway,[object Object],35,[object Object]
Search is alsobecomingsocial,[object Object],36,[object Object]
Social gaming has become a huge industry,[object Object],37,[object Object]
38,[object Object],New business models for content,[object Object]
Who willfindthe smart model for userpayment?,[object Object],39,[object Object]
Media companies face one huge challenge,[object Object],40,[object Object],Most content is no longer scarce,[object Object],… and people want to share it,[object Object]
41,[object Object],People pay for more than just the content,[object Object],UniqueContent,[object Object],UniqueConvenience,[object Object],UniqueUsefulness,[object Object],UniquePackaging,[object Object],UniqueExperience,[object Object],41,[object Object]
Who willcontroltheecosystems for content?,[object Object],42,[object Object]
Who willcontroltheecosystems for content?,[object Object],43,[object Object],Amazon,[object Object],Barnes & Noble,[object Object],???,[object Object],News Corp,[object Object],Schibsted?,[object Object],Zinio,[object Object],Press Display,[object Object],Apple,[object Object],Google,[object Object]
2011 will be ”The year of experiments”,[object Object],44,[object Object]

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Five digital trends shaping the media business in 2011

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  • 35. 15 % have posted videos online
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