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Kate Vale, Managing Director, Spotify

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B&T Magazine
B&T Magazine

DAZE Melbourne 2015: Right Message, Right Moment

Technology
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@kvaley @KateValein @Spotifybrands @Spotifyforbrands Hello, I’m Kate Vale. in
Anysong, Anytime, Anywhere, Anydevice.
Times they are a changing Getting more and more personal
That’s a WHOLE lot ofdata 2010 2013 2014 2015 Total listening hours, 2010–2015 25 billion streaming hours since 2010 70M users = 25B listening hours
Right message, right moment.
Spotifyis differenttothe rest. 94% 2xAre happyto receive ads onthe free service. More likelyto be brand advocates . Source: Spotify and comScore, Brand Impact Study 2014, Global streamers vs. non-streamers 2hrs +Averagetime spent listeningto Spotify. Everyday.
The Future. The biggies and the smalls. katev@spotify.com

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