Microsoft Communications Plan

•

1 like•143 views

C

Proposal for a communication to develop a brand ambassador program.

Meet the Team

Transformation

We’re All Microsoft

Audience

Foundation
Phases
1.
Building2.
Maintenance3.

Foundation

User Content

User Content

Building

Process
Foundation Building Maintenance

1. Established Microsoft
Community
Who to Reach
2. Teens and Adults Who Are
Active on Social Media
3. & 4. Their Networks

Engaging the Right People

Maintenance

Continuing Engagement

Campaign Timeline

Measuring Success

Touchpoints
re-shares
Microsoft’s posts
shares
their own hacks
on social media
re-shares
advocate hacks
on social media
shares
advocate
hacks on blog
views
Microsoft UK’s
hacks on social
media
views
Microsoft UK’s
hacks on blog
shares
company-generated
hacks on social media
Microsoft UK User

We’re All Microsoft

Thank You

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Unlocking Success: The Leading SEO Reseller Services in India

Unlocking Success: The Leading SEO Reseller Services in India

Digital Marketing Training In Bangalore

Digital Marketing Training In Bangalore

Digital Marketing Training In Bangalore

Microsoft Communications Plan

1.

2. Meet the Team

3. Transformation

4. Who Will Make the Best Brand Advocates?

5. We’re All Microsoft

7. Foundation Phases 1. Building2. Maintenance3.

9.

10.

11.

12.

13. Where to Share

14. User Content

15. User Content

17. Process Foundation Building Maintenance

18. 1. Established Microsoft Community Who to Reach 2. Teens and Adults Who Are Active on Social Media 3. & 4. Their Networks

19. Building Brand Advocates

20. Engaging the Right People

21. Maintenance

22. Continuing Engagement

23. Campaign Timeline

24. Measuring Success

25. Touchpoints re-shares Microsoft’s posts shares their own hacks on social media re-shares advocate hacks on social media shares advocate hacks on blog views Microsoft UK’s hacks on social media views Microsoft UK’s hacks on blog shares company-generated hacks on social media Microsoft UK User

26. We’re All Microsoft