Giulia Decina is a digital performance and media specialist who has worked in digital strategy and media buying for clients such as P&G, J&J, H&M, Enel, Poste, Italo, and Nastroazzurro. The document discusses trends in digital media and technology, including increasing internet access globally and via smartphones, the importance of platforms like Google, Facebook, YouTube, and WhatsApp, and emerging technologies like voice assistants, visual search, chatbots, and artificial intelligence. It also covers applications of these technologies across industries like retail, travel, banking, and automotive.
27 Facts on the Future of Business in a Digital MarketplaceApp Consultants
Understand how the forces of technology and innovation brought on by the digital, social and mobile web are disrupting existing business models.
In this presentation we have gathered 27 facts that represent the changes taking place today, with your customers, in the digital marketplace. Each fact represents an important insight and suggests where to focus to ensure business success in the digital world.
Talk to App Consultants about implementing digital solutions that deliver a positive return on investment for your business:
Visit our website at http://AppConsultants.com.au
The Amazing Ways YouTube Uses Artificial Intelligence And Machine LearningBernard Marr
As one of the most popular social media platforms, YouTube uses artificial intelligence in a variety of ways from automatically removing objectionable content to using its enormous data set of videos to train AI algorithms on new skills. Here are a few of the ways artificial intelligence is used by YouTube.
Emerging Technologies- Making Great Things PossibleCSM Technologies
Technology is ever-changing, spurring organizations to challenge their status quo. Agile organizations are making a quick switch to digital technologies. In fact, this agility was felt more after the Covid pandemic struck the world. The road to digital transformation has paced up. What would have taken years is happening in months! And Emerging Technologies are the prime movers of this transformation. It’s not only the workplace cultures that are attuning to this change but also the approach by companies in engaging customers.
At CSM Technologies, we have internalized digital transformation. What’s more, we are constantly innovating to upgrade our solutions with Emerging Technologies. There’s a slice of Emerging Tech in every solution that we create and onboard for our customers. We are proud to create thriving ecosystems for niche technologies with ample scope for replication across geographies.
Read this volume of our newsletter that takes you through a seamless journey of disruption where you relate better with and feel the pulse of niche technologies.
Download the newsletter for offline reading here: https://bit.ly/3FGlo5E
10 Wonderful Examples Of Using Artificial Intelligence (AI) For Good Bernard Marr
There are many ways artificial intelligence can be used for good and to help solve some of the world’s biggest problems. Many researchers and organizations are prioritizing projects where artificial intelligence can be used for good. Here are my top 10 ways AI is used responsibly.
Digital Insights for SDG oriented Development organizations - Debrief from We...Pooja Munshi
What does the digital landscape look like for development organizations that focus on the Sustainable Development Goals? What are the digital trends and insights they can take advantage of to get ahead and achieve their communication mandates?
Marketing industry leader and author Jon Wuebben reveals the future of the marketing practice in his new book, Future Marketing: Winning in the Prosumer Age. Jon is the Founder & CEO of Content Launch, a content marketing platform.
The major players covered in the global HR advisory services market are IBM Corporation, Mckesson Corporation, Dell, Tata Consultancy Services, Infosys Limited... @ http://bit.ly/2Pfuwt9
27 Facts on the Future of Business in a Digital MarketplaceApp Consultants
Understand how the forces of technology and innovation brought on by the digital, social and mobile web are disrupting existing business models.
In this presentation we have gathered 27 facts that represent the changes taking place today, with your customers, in the digital marketplace. Each fact represents an important insight and suggests where to focus to ensure business success in the digital world.
Talk to App Consultants about implementing digital solutions that deliver a positive return on investment for your business:
Visit our website at http://AppConsultants.com.au
The Amazing Ways YouTube Uses Artificial Intelligence And Machine LearningBernard Marr
As one of the most popular social media platforms, YouTube uses artificial intelligence in a variety of ways from automatically removing objectionable content to using its enormous data set of videos to train AI algorithms on new skills. Here are a few of the ways artificial intelligence is used by YouTube.
Emerging Technologies- Making Great Things PossibleCSM Technologies
Technology is ever-changing, spurring organizations to challenge their status quo. Agile organizations are making a quick switch to digital technologies. In fact, this agility was felt more after the Covid pandemic struck the world. The road to digital transformation has paced up. What would have taken years is happening in months! And Emerging Technologies are the prime movers of this transformation. It’s not only the workplace cultures that are attuning to this change but also the approach by companies in engaging customers.
At CSM Technologies, we have internalized digital transformation. What’s more, we are constantly innovating to upgrade our solutions with Emerging Technologies. There’s a slice of Emerging Tech in every solution that we create and onboard for our customers. We are proud to create thriving ecosystems for niche technologies with ample scope for replication across geographies.
Read this volume of our newsletter that takes you through a seamless journey of disruption where you relate better with and feel the pulse of niche technologies.
Download the newsletter for offline reading here: https://bit.ly/3FGlo5E
10 Wonderful Examples Of Using Artificial Intelligence (AI) For Good Bernard Marr
There are many ways artificial intelligence can be used for good and to help solve some of the world’s biggest problems. Many researchers and organizations are prioritizing projects where artificial intelligence can be used for good. Here are my top 10 ways AI is used responsibly.
Digital Insights for SDG oriented Development organizations - Debrief from We...Pooja Munshi
What does the digital landscape look like for development organizations that focus on the Sustainable Development Goals? What are the digital trends and insights they can take advantage of to get ahead and achieve their communication mandates?
Marketing industry leader and author Jon Wuebben reveals the future of the marketing practice in his new book, Future Marketing: Winning in the Prosumer Age. Jon is the Founder & CEO of Content Launch, a content marketing platform.
The major players covered in the global HR advisory services market are IBM Corporation, Mckesson Corporation, Dell, Tata Consultancy Services, Infosys Limited... @ http://bit.ly/2Pfuwt9
Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
What Is The Next Level Of AI Technology?Bernard Marr
Artificial Intelligence (AI) has permeated all aspects of our lives – from the way we communicate to how we work, shop, play, and do business – AI tools are everywhere we look.
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more.
Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.
Fake news is rampant, here is how artificial intelligence can help Bernard Marr
As with so many of our modern problems, artificial intelligence is now on the job helping to fight false news. Logically is one company that uses artificial intelligence to provide fact-checking services for consumers. Here were look at what they are doing and others in the space working to solve the dissemination of disinformation.
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
Digital economy and law keynote by Jude UmehJude Umeh
Setting the Scene Keynote address at the Digital Economy and Law Conference, organised by ACEPI (the Portuguese marketing association), in Lisbon, November 2013
www.digitalistmag.com – People, businesses, and societies are interacting in ways previously unimagined, reinventing business models and forever altering how the world economy operates. To adapt, thrive and innovate in this new Digital Economy, it is imperative that organizations understand the opportunities and threats that will impact the future of business.
This presentation is a compilation of 99 facts, quotes and predictions on the major innovations and transformations that are defining the Digital Economy, future of work, new customer experience expectations, and need for resource optimization. Each fact represents a key insight, and suggests an opportunity to focus and change to become a more viable, sustainable and growing future business.
The 7 Biggest Ethical Challenges of Artificial IntelligenceBernard Marr
Artificial intelligence technology has been a worldwide game-changer for many industries, but it is not without its challenges. In this article, we’ll dig into some of the biggest ethical concerns around AI.
AI Is The Foundation For The Biggest Business Ideas At Google’s Parent Compan...Bernard Marr
Artificial intelligence is deeply integrated into many of Alphabet’s products and services. Find out how Google’s parent company is forging its own path with AI innovations.
The 10 Best Examples Of How Companies Use Artificial Intelligence In PracticeBernard Marr
All the world's tech leaders are racing to offer cutting-edge uses of artificial intelligence (AI). As a result, they use artificial intelligence in many ways and give us some of the best examples of artificial intelligence in practice. Here are the ten best examples of how companies use AI today.
How Facebook Is Using Artificial IntelligenceBernard Marr
The Facebook family of platforms and tools continues to be on the cutting edge of AI technology. Find out what the team of AI engineers at Facebook are working on now.
The Future Role Of AI And The UK National AI Strategy – Insights From Profess...Bernard Marr
This article captures the key insights from an interview with Professor Mark Girolami, the first chief scientist of the Alan Turing Institute, the UK’s national institute for data science and artificial intelligence.
Turning AI into Concrete Value: The Successful Implementers' ToolkitCapgemini
A Capgemini study of nearly 1,000 organizations implementing Artificial Intelligence highlights the growth opportunity of AI and counters fears that AI will cause massive job losses in the short term.
Turning AI into concrete value: the successful implementers’ toolkitBen Gilchriest
This research is a pragmatic guide to help organizations in their AI investment decisions, built from an analysis of over 50 AI case studies and a survey of nearly 1,000 senior executives already implementing AI.
Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
What Is The Next Level Of AI Technology?Bernard Marr
Artificial Intelligence (AI) has permeated all aspects of our lives – from the way we communicate to how we work, shop, play, and do business – AI tools are everywhere we look.
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more.
Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.
Fake news is rampant, here is how artificial intelligence can help Bernard Marr
As with so many of our modern problems, artificial intelligence is now on the job helping to fight false news. Logically is one company that uses artificial intelligence to provide fact-checking services for consumers. Here were look at what they are doing and others in the space working to solve the dissemination of disinformation.
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
Digital economy and law keynote by Jude UmehJude Umeh
Setting the Scene Keynote address at the Digital Economy and Law Conference, organised by ACEPI (the Portuguese marketing association), in Lisbon, November 2013
www.digitalistmag.com – People, businesses, and societies are interacting in ways previously unimagined, reinventing business models and forever altering how the world economy operates. To adapt, thrive and innovate in this new Digital Economy, it is imperative that organizations understand the opportunities and threats that will impact the future of business.
This presentation is a compilation of 99 facts, quotes and predictions on the major innovations and transformations that are defining the Digital Economy, future of work, new customer experience expectations, and need for resource optimization. Each fact represents a key insight, and suggests an opportunity to focus and change to become a more viable, sustainable and growing future business.
The 7 Biggest Ethical Challenges of Artificial IntelligenceBernard Marr
Artificial intelligence technology has been a worldwide game-changer for many industries, but it is not without its challenges. In this article, we’ll dig into some of the biggest ethical concerns around AI.
AI Is The Foundation For The Biggest Business Ideas At Google’s Parent Compan...Bernard Marr
Artificial intelligence is deeply integrated into many of Alphabet’s products and services. Find out how Google’s parent company is forging its own path with AI innovations.
The 10 Best Examples Of How Companies Use Artificial Intelligence In PracticeBernard Marr
All the world's tech leaders are racing to offer cutting-edge uses of artificial intelligence (AI). As a result, they use artificial intelligence in many ways and give us some of the best examples of artificial intelligence in practice. Here are the ten best examples of how companies use AI today.
How Facebook Is Using Artificial IntelligenceBernard Marr
The Facebook family of platforms and tools continues to be on the cutting edge of AI technology. Find out what the team of AI engineers at Facebook are working on now.
The Future Role Of AI And The UK National AI Strategy – Insights From Profess...Bernard Marr
This article captures the key insights from an interview with Professor Mark Girolami, the first chief scientist of the Alan Turing Institute, the UK’s national institute for data science and artificial intelligence.
Turning AI into Concrete Value: The Successful Implementers' ToolkitCapgemini
A Capgemini study of nearly 1,000 organizations implementing Artificial Intelligence highlights the growth opportunity of AI and counters fears that AI will cause massive job losses in the short term.
Turning AI into concrete value: the successful implementers’ toolkitBen Gilchriest
This research is a pragmatic guide to help organizations in their AI investment decisions, built from an analysis of over 50 AI case studies and a survey of nearly 1,000 senior executives already implementing AI.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
From assistants everywhere to customer lifetime value to restoring trust, these are the technology, behaviour, and business trends that are exciting the rehab team this year.
E-commerce Trends 2023 is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
Takeaways:
- Trends: Learners will be able to identify the key elements of a well-optimized e-commerce site and develop strategies to enhance the traffic acquisition experience for their strategies.- AI and machine learning: Learners will be able to explain how AI and machine learning technologies are transforming e-commerce and identify potential use cases for their businesses.- Customer experience optimization: Learners will understand the importance of delivering a superior customer experience in e-commerce and be able to identify and implement strategies to enhance the customer experience for their business.
Presentation delivered in the University of Azores. The class about Travel Technology is an initiative by TTS in collaboration with its R&D company, TTS Lab.
More about the course you can find at http://protraveltech.tts.com/
Vikas Arora - Evolution of Search - Nottingham Digital SummitHallam
Machine Learning and Artificial Intelligence – taking a look changes taking place in the digital space, and what marketers can do to stay ahead of the curve. We will explore what AI means , what opportunities it presents, and how can marketers benefit from this today as well as prepare for the changes that lie ahead. You will learn more about the impact of machine learning and artificial intelligence on Search, and - Microsoft's definition of AI and how marketers can take advantage of the tools today.
"Ecommerce Trends 2023" is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
10 trends of artificial intelligence (ai) in 2019Digiture
Many of us are dazzling about AI in 2019 and its upcoming features in 2020. Some of us might be wondering about “Singularity.” Above all, some are still thinking AI is just a puff and no action. All valid questions to ponder.
Ibm cognitive business_strategy_presentationdiannepatricia
IBM Cognitive Business Strategy presentation. Presented by Dianne Fodell and Jim Spohrer at the Cognitive Systems Institute Group Speaker Series call on October 8, 2015.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
Similar to Digital marketing for ninja e lazio innova giulia decina 2018 (20)
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
3. CHI SONO
3
Digital Performance and Media Specialist presso iProspect I
Data Analyst & Scientist I Digital Strategist
La mia esperienza lavorativa è stata soprattutto in agenzia Media
dove ho svolto ruoli sia in ambito di strategia media on e offline
per P&G.
In ambito di strategia Digital, e di Digital Media Buying ho
progettato e gestito campagne e budget su Facebook, Google,
Programmatic per clienti come J&J, H&M, Enel, Poste, Italo,
Nastroazzurro ecc...
http://girlgeekdinnerslazio.it
4. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
DIGITAL SCENARIO
2018
5. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Source: Internet World Stats
52
5
of the global population has access to the Internet
6. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
6
Internet % penetration per country
Source: Internet World Stats
NORTH AMERICA
88%
EUROPE
79,7%
SOUTH AMERICA
63,5%
AFRICA
30,8%
ASIA
47,3%
OCEANIA
68,3%
MIDDLE EAST
57,8%
7. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
7
Estimated data traffic per smartphone (in GB per month)
Source: Ericsson Mobility Report
22.0
18.0 11.0
6.0
6.5
7.0
3.7
1.4
1.4
1.0
1.0
1.9
2021 2015
CENTRAL &
EASTERN EUROPE
SOUTH AMERICA
ASIA
PACIFIC
MIDDLE EAST
& AFRICA
NORTH AMERICA
WESTERN
EUROPE
8. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Source: elaboration on Audiweb data, Internet Users Total, November 2017
60,6
8
of the Italian population has access to the Internet
9. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
6/10 have access to the Internet
9Source: elaboration on Audiweb data, base 54.889.740 Italians, November 2017
33.281 mio Internet Users TOTAL
29.494 mio Internet Users MOBILE
26.047 mio Internet Users DESKTOP
10. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
… and they spend long periods of time on
the Internet every day
10Source: elaboration on Audiweb data, Internet Ranking Total: total users, November 2015 - 2017
2h 09m
Average Day
+11 min vs. November ‘15
1h 58m
Average Day
+08 min vs. November ‘15
2h 20m
Average Day
+15 min vs. November ‘15
11. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Mobile devices lead the online activities
11
Unique users (.000)
Source: elaboration on Audiweb data, Internet Ranking Total – Desktop: total users, Internet Ranking Mobile: 18-74, November 2017
11.158
15.896
14.070
5.690
15.346
18.953
16.563
15.468
19.388
21.938
18.426
18.142
19.632
23.547
21.657
20.367
23.520
24.566
21.964
25.613
22.475
24.634
24.639
24.853
26.867
27.573
27.738
28.201
28.271
30.776
Multi-category Telcom/Internet Services (i.e. Poste Italiane, Vodafone, TIM, Wind)
E-mail
Mass Merchandisers (i.e. Amazon, AliExpress, Lidl, Media World)
Cellular/Paging (i.e. WhatsApp)
Video/Movies (i.e Youtube, MyMovies.it, Netflix)
Software (i.e. Microsoft, Dropbox, Adobe)
Social Network (i.e. Facebook, Instagram, LinkedIn)
Web Services (i.e. Google Account, OneDrive)
Portal & Community (i.e. MSN, Yahoo, Virgilio, Libero)
Search
Total Mobile Desktop
12. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Google, Facebook, YouTube and
WhatsApp: the most important players
12
Unique users (.000)
Source: elaboration on Audiweb data, Internet Ranking Total – Desktop: total users, Internet Ranking Mobile: 18-74, November 2017
M>D M>D M>D M>D M>D M>D M>DM>D M>D
-
5.000
10.000
15.000
20.000
25.000
30.000
Total Mobile Desktop
M>D M>D
13. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Source: elaboration on Doxa data
Smartphones always by our side
Source: elaboration on Audiweb data, Application Ranking Mobile: 18-74, November 2017
>50.000.000.000
More than 50 billion messages are sent
through WhatsApp every day worldwide
266
374
758
1.025
1.321
1.994
4.240
15.033
22.488
Line
WeChat
Viber
Hangouts
Snapchat
Skype
Telegram
Facebook Messenger
WhatsApp Messenger
MESSAGING
Unique Users (.000)
67% use it within the first 5 min of the day
97% use it during day breaks
59% use it as the last thing before falling asleep
86% recharge the battery at least once a day
31%
54%
61%
Games
Social
Messaging
14. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
AND NOW?
BLURRING LINES
15. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
I WANT TO
PERSONALIZE MY REALITY
16. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
65.658
Search is the largest database
of consumer intent
queries on Google per second, worldwide
+7% vs. 2017
16
Source:
Internet Live Stats
17. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
New languages and channels
Visual search helps you find ideas inspired by things you see in
the real world around you.
• Over 3 billion photos are shared across the internet every day.
• Consumers process images 60,000 times faster than text.
Instead of typing keywords into a search bar, users can simply
insert an emoji to find what they are looking for.
A chatbot is a computer program which individually and
contextually communicate one-to-many.
INFORMATION / TRANSACTION
Emirates is using AI for a chatbot that
lies within display ads for its Emirates
Vacations unit. The ads allow people to
ask travel questions and receive
answers immediately within the ad unit.
“Explore the world without leaving the page”
Click on the picture to find out more
HATBOT
“You should message a business
just the way you would message a friend”
Mark Zuckerberg
EMOJIVISUAL
“We can identify colors, shapes,
textures. We’re able to understand the
combined affect people find appealing,
even when it can’t be communicated in
words.”
Tim Kendall, President @ Pinterest
Click on the picture to watch the video
i.e. KAYAK rolled out travel search by
emoji introducing 10 emoji/city
combinations: the Statue of Liberty for
NYC, a slot machine for Las Vegas, and
more on the way.
Click on the picture to find out more
Google Lens works like a "smart"
magnifying glass. Using the Pixel 2's
camera, you can look up things like
artwork, landmarks, and movies.
Lens can then identify what it is you're
looking at and pull up relevant
information for you to peruse.
Click on the picture to watch the video
C
26%
11%
10%
9%
8%
7%
29%
Banking & Insurance
Telco
Retail
Hi-Tech
Automotive
Energy
Others
Sectors using chatbot in Italy
18. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
All the big are investing in personal search
Siri
Cortana
Google
now
Alexa
Google
Assistant
Click on the logo
to watch the video
Click on the logo
to find out more
Click on the logo
to find out more
Click on the logo
to watch the video
SKILLS
ACTIONS
Click on the logo to watch
the Super Bowl 2018 video
Compatible with
+4.000 devices by
+1.200 brands
Compatible with
+1.500 devices by
+255 brands
Click on the picture to find out more
MICROSOFT AND AMAZON’S FIRST-OF-ITS-KIND COLLABORATION
Microsoft and Amazon, have decided to allow their digital assistants to speak to each other.
"Together, their strengths will complement each other and provide customers with a richer and even more helpful experience.“
Jeff Bezos
19. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Personal assistants for multiple purposes
Walmart has joined forces with Google in a partnership that will
enable customers to voice order purchases. It will add its full
assortment on Google’s Express and allow customers to access the
site through voice ordering on Google Home.
“We know this means being compared side-by-side with other retailers
and we think that is the way it should be.
An open and transparent shopping universe is good for customers.”
Mark Lore, President and CEO @ Walmart U.S. e-commerce
Domino’s is now letting people order pizza also through Amazon
Alexa: to use it, customers must create a Easy Order account, which
lets them save their favorite order and submit it through platforms
including Domino’s website and app, Facebook Messenger and
Google Home.
“We’re building for the future, and we need to leverage this early growth [...]
in the hope that over time, more people use the technology.”
Nick Dutch, Head of Digital @ Domino’s UK
Amazon is looking to transform Echo and Alexa into an
advertising platform.
The e-commerce giant is talking with a number of consumer
products companies about the potential ads and the form that
they would take.
Click on the picture to find out more Click on the picture to find out more Click on the picture to find out more
+
20. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Three drivers of change
COMPUTATION SENSORS DATA
Market research
firm Gartner
estimates there
are 8.4 billion
connected things
currently in use.
Cheaper sensors
mean we can
connect more
things, which can
then connect to
each other.
If it wasn’t for
processors that
could handle
massive
quantities of
information,
nothing
resembling an
Echo or Alexa
would even be
possible.
The better the
data quality, the
more confidence
users will have in
the outputs they
produce, lowering
risk in the
outcomes and
increasing
efficiency.
21. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Artificial Intelligence and Machine
Learning for empowered products
Amazon opened its Amazon Go concept to the public in January
2018 in Seattle.
It is powered entirely by AI systems: shoppers enter by scanning
the Amazon Go app at a turnstile, opening plastic doors; when an
item is pulled of a shelf, it's added to that shopper's virtual cart. If
the item is placed back on the shelf, it is removed from the virtual
cart.
It uses computer vision, machine learning algorithms and sensors
to figure out what people are grabbing off its store shelves.
Google is rolling out a new feature to its Google Flights search
engine: it won’t just be pulling in information from the airlines
directly. It will take advantage of its understanding of historical
data and its machine learning algorithms to predict delays that
haven’t yet been flagged by airlines themselves.
The combination of data and A.I. technologies means it can predict
some delays in advance of any sort of official confirmation.
Google's new Pixel Buds (their new Bluetooth earphones) provide
simultaneous translation, fast enough to hold a conversation.
It can translate up to 40 different languages in real-time, directly
into your ear and then broadcasts a translation of your words via
Pixel phone.
“It's an incredible application of Google Translate powered by machine
learning – it's like having a personal translator by your side.“
Juston Payne, Product Manager @ Google
Click on the picture to watch the video Click on the picture to find out more Click on the picture to watch the video
22. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Companies introduce
new products and services
A foundation that is customized in-store to perfectly match your
skin tone, work with your skin type (dry, oily, or combination), and
satisfy your coverage preference (full, medium, or sheer)
Kérastase and Withings unveil the world’s first Smart Hairbrush -
created to measure the quality of the hair, the effects of different
hair care routines and provide personalized advice.
To be used with your Smart phone, the Smart Hairbrush’s sensors
feed data to a dedicated mobile app, which also takes external
factors like humidity, temperature, UV and wind into account.
UV Sense, a battery-free wearable UV sensor that keeps tabs on
users’ sun exposure and flags up when it becomes excessive. The
device is a patch less than two millimeters thick, designed to be
attached to the thumbnail with adhesives. Over time, it gathers
data that it automatically transfers to the user’s smartphone via
Near Field Communication.
Effective design in BeautyTech
“enhances consumers’ wellbeing without distracting from their everyday lives.”
Yves Béhar, Founder @ Fuseproject
Click on the picture to watch the video Click on the picture to watch the video Click on the picture to watch the video
23. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
200mio connected cars
will be on the roads by 2020
Mercedes owners can instruct their Google Home or
Amazon Echo to remotely start or lock their vehicles, as
well as send addresses to their in-car navigation system.
“We want to offer our customers a broad range of services 24/7 [...].
Mercedes-Benz’s goal is creating an intelligent ecosystem around
cars to make everyday life more convenient for our customers.”
Nils Schanz, Head of Internet of Things and Wearable Integration
GM is making it possible to shop right from the vehicle’s
infotainment system, while on the go, thanks to
“Marketplace”.
It offers a number of purchase options, including Dunkin’
Donuts, Shell, Applebee’s and more. The driver can also
make reservations at restaurants and reserve parking spots
ahead of time.
“We believe in doing everything we can to make it available while
making it safe while in motion.”
John McFarland, Director of Global Digital @ GM
BMW announced that Alexa will be added to some BMW
and MINI cars from mid-2018.
BMW previously released Alexa skills for the BMW
Connected app, that let vehicle owners do things like
check how much fuel there is in their cars from their Echo
devices at home.
It’s a complete, comprehensive set of internet capabilities that is
available inside the vehicle.
HARMAN designs and engineers connected products and
solutions for automakers, consumers, and enterprises,
including connected car systems, audio and visual
products, enterprise automation solutions; and connected
services.
Harman revealed the MoodRoof, a car roof display for
delivering in-car audio and visual content.
Click on the picture to watch the video
Click on the picture to watch the video
Domino's Pizza and Ford are launching an industry-first collaboration
to investigate customer reactions in interacting
with a self-driving vehicle as a part of their delivery experience.
Click on the picture to find out more
Click on the picture to watch the BMW Self-driving car demonstration
24. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
THE GRADUAL END OF TYPING
Voice and image recognition become the dominant interface.
PERSONALISE TO CUT THROUGH THE NOISE
Personalisation is key to target only those for whom the products have relevance.
BE RELEVANT ACROSS A NUMBER OF CONNECTED DEVICES
The Internet of Things will give rise to a new wave of consumer behaviour and expectation.
USE AI AND MACHINE LEARNING TO CREATE NEW SERVICES
Not only recommendations, but a new range of innovative propositions.
25. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
I WANT TO
BE AMAZED
26. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
«This is great!»
Companies should make us say …
27. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Big players are investing in content
Apple’s original content ambitions just landed some premiere
talent: a drama series focused on a fictional version of the morning
TV show world. The program will start with two 10-episode
seasons starring Jennifer Aniston and Reese Witherspoon.
This is the second major original content project coming out of
Apple’s efforts to build a major scripted video media push,
following the news that Steven Spielberg’s Amazing Stories
anthology series revival will land with Apple.
Amazon announced that it has retained the rights to adapt J.R.R.
Tolkien’s “The Lord of the Rings” for television for its Prime
streaming service.
The multi-season adaptation will feature “new story lines preceding
J.R.R. Tolkien’s ‘The Fellowship of the Ring,’” which is the first
“Rings” book, Amazon said in a statement. The deal also includes
the opportunity to pursue spinoff series.
Facebook has a new home for original video content produced
exclusively for it by partners. The “Watch” tab and several dozen
original shows have already been rolled out to a small group of
U.S. users on mobile, desktop and Facebook’s TV apps.
By hosting original programming, Facebook could boost ad
revenue and give people a reason to frequently return to the News
Feed for content they can’t get anywhere else.
Click on the picture to find out more Click on the picture to find out more Click on the picture to find out more
28. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Generate content to influence emotions
American fashion brand GANT launched a branded
video series.
“Couple Thinkers,” follows comedian Craig
Ferguson and his wife as they travel the world
interviewing notable figures about social-cultural
phenomena, from sustainability to psychopathy.
“Normal advertising methods interrupt what people are
interested in. We want to become what they want to see
instead of interrupting it”
Eleonore Säll, Global Marketing Director @ GANT
Converse launched a celeb-fueled video series on
Twitter and YouTube geared toward the Gen Z
audience. Each episode has a celebrity host who
will invite their friends along to reflect on matters
they find important. All guests will be wearing
Converse.
“We’re highlighting individuals who challenge the status
quo. We stand for youth and giving youth a voice, and
that’s exactly what this format will do”
Khobi Brooklyn, Global VP of Communications @ Converse
AEG wanted to prove their new laundry range could
wash the most unwashable clothes.
They challenged a fashion company to wash and
tumble dry parts of their A/W17 collection just
hours before the catwalk.
“AEG has simplified the laundry process with easy to use
functions designed to help people feel confident, even
when washing their most precious outfits,
and this is something we’re really proud of.”
Chris George, Head of UK and Ireland Marketing @ Electrolux
A Range Rover Sport P400e plug-in hybrid model
climbed to Heaven’s Gate, a natural rock arch at the
top of China’s Tianmen Mountain. The path is a
staircase with 999 steps, and an incline of 45°.
Land Rover hopes to prove that its electrified
models will offer the same performance as their
predecessors.
No customer will likely ever drive the Range Rover
Sport up a staircase, however buyers want to know
that they can.
Click on the picture to watch the video
Click on the picture to watch the video
Click on the picture to watch the video
Click on the picture to watch the video
29. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Not only attention economy,
but also engagement economy
The fast-food chain created the 'Bling Mac', a
$12,500 ring inspired by its iconic Big Mac that
comes with diamond patties and golden buns.
McDonald’s gave the jewelry to one very lucky and
devoted customer.
To enter, fans had to post a single tweet during the
entry period (2018 Valentine’s Day) with vows
professing love and devotion to the Big Mac
sandwich, including the hashtag #BlingMacContest.
Berlin Transit Authority (BVG) and Adidas have
created a limited edition sneaker - only 500 made
- that sold for €180 and gave the owner the right
to ride for free on the trains.
The sneakers use material that looks like the
distinctive seat pattern; ticket inspectors have been
briefed to accept the shoes (owner must wear both)
as a ticket to ride for the whole 2018.
The collaboration between Audi and Airbnb offered
adventurous guests a luxury adventure in an
isolated location in Death Valley, Nevada.
The package included accommodation for 3 days in
the fully equipped three-bedroom house, meals
prepared by a personal chef and, the use of a 2017
Audi R8 Coupe to try out in the traffic-free desert.
The Seattle-based coffee company opened a
30,000-square-foot store in Shanghai, the
“Starbucks Reserve Roastery”, thanks to a
partnership with Alibaba Group.
An AR app has been released to deliver a tour of
store's equipment to visitors: walking through
coffee bars and products, customers can scan
various portions of the facility to unlock interesting
visuals, various product details, and informative
animations on the roasting process.
Click on the picture to watch the video
Click on the picture to find out more
Click on the picture to find out more
Click on the picture to watch the video
30. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
To live is to share
This is not a museum. It is a mix of interactive
confection-themed exhibits: brightly colored rooms
with flattering lighting that contain a rock-candy
cave, a unicorn, and a pool of rainbow sprinkles,
now Instagram-influencer-infamous. It’s not a store,
though there’s plenty to buy. It is “an Experience”.
“The old experiences [...] become more and more archaic.
They just haven’t been able to reformulate for the shifts in
what people are interested in.”
Maryellis Bunn, Co-founder and Creative Director
@ Museum of Ice Cream
Click on the picture to find out more
Click on the picture to watch the video
Click on the picture to find out more
Click on the picture to watch the video
French Vogue is launching “Vogue Experience” to
be held on April 7th, 2018, at the Hôtel Du Duc in
Paris. The one-day consumer event will feature an
array of interactive experiences with brands
including Nike, Levi’s and Guerlain, as well as an
opportunity for attendees to meet the Vogue team.
“There is a definite focus towards the Millennial generation.
We are urging our partners to create photogenic,
Instagram-able installations [...]. This is going to be a very
digital-friendly event.”
Delphine Royant, Editor @ Vogue Paris
Converse “One Star Hotel” (16th-17th February
2018): five floors of anti-luxury accomodation
providing the ultimate union of sneaker, skate, style
and music culture.
Unlike any other hotel, the One Star Hotel exists to
give its guests an authentic taste of London's
street culture. Converse are promising staff with
attitude, zero sleep for guests, loud neighbors,
daytime workshops and queues round the block for
the gift shop.
A plane door installed on a London street,
encouraging visitors to step through. What better
way to represent easyJet as the gateway to Europe?
On entering, they were taken on a trip through the
best bits of the Netherlands, through a
combination of immersive theatre and 360°
filming, guided by a full cast of live actors.
The experience was intended to inspire more
travelers to embrace their spirit of adventure and
spontaneity, and book flights to the Netherlands.
31. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Virtual Reality
Mobile VR headsets
Samsung Gear VR
Google Daydream View
Google Cardboard
It replicates an environment that simulates a physical presence in places in the real world or in an imagined world,
allowing the user to interact in that world.
Mastercard and Swarovski launched a
VR shopping app for the Atelier Swarovski home décor line.
The app immerses consumers in a tastefully decorated home
where they can browse and purchase the pieces with
Masterpass, Mastercard’s digital payment service.
Click on the logo to find out more
The AI2-THOR is a new interactive
VR training ground of real-world scenes,
such as the kitchen or living room in a regular home,
that allows a robot to learn to live in our world
in a less time-consuming and less risky way.
Click on the logo to watch the video
PC and consoles VR headsets
Oculus Rift
HTC Vive
Sony PlayStation VR
Black Box VR is the world's
first Fitness VR Gym Experience.
The integrated cable pulley system is
controlled by the Black Box VR engine,
giving real muscle and strength-
building resistance for the entire body.
Click on the logo to watch the video
32. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Augmented Reality
It is the view of a physical, real-world environment
whose elements are augmented by computer-generated sensory input such as sound, video or graphics.
Click on the phone to watch the video
Click on the phone to watch the video
Click on the phone to watch the video
Audi released the “Quattro coaster AR”. The app offers several features.
1.Choose the car and spawn a virtual 3D model of it on a surface. The 3D car models are detailed
and can give the user a clear look on how the car looks without needing to go to the local car
shop.
2.You point the camera when the Audi quattro TV ad is displayed and you can see the car bursting
out of the screen into your living room.
3.Track-building option, which allows users to easily build a track and let the car drive on it
Ikea introduced “Ikea Place”, an augmented reality app that lets consumers design rooms in their
homes by virtually test driving furniture and home goods.
The app automatically scales products – based on room dimensions – with 98% accuracy.
“So far we’ve reached customers with 3 main pillars: the store, the catalog, the website.
But obviously we need to start complementing those with something else.”
Michael Valdsgaard, Leader Digital Transformation @ Inter IKEA Systems
Holo with ARKit allows users to place realistic 3D animated holograms of humans and animals in
the real world. Users can move around them and even interact. There’s also an ability to record
video and pictures to share with friends and family.
“It’s clear that the ways we work and play are going to be deeply impacted
by immersive computing in ways we haven’t yet imagined.”
Steve Raymond, CEO @ 8i
YOOX developed an exclusive set of filters enabling app Lumyer’s users to virtually try, share and
shop a selection of designer accessories, creating “live fashion shoots”. The images may then be
shared on social media, and the accessories bought on YOOX, directly through the App with a
swipe.
“Through this partnership, we believe our customers will enjoy
a more engaging and playful retail experience on mobile.”
Alessandra Rossi, President @ YOOX
Click on the phone to find out more
33. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
EXPERIENCES AT DIFFERENT LEVELS
Whether it is content or an event: make it memorable.
EXPLORE THE “NEW”
Abandon the obvious things and embrace the unexpected.
“SHAREABILITY”
Create social-worthy moments and experiences.
AUGMENTED REALITY GETS REAL
From entertainment marketing tool to utilitarian marketing tool; from novelty to utility.
34. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
I WANT TO
BUY COMFORTABLY
35. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
E-commerce in Italy is worth 23,6 billion€,
5,7% of total retail
35
Online purchases, value in million € and growth y.o.y. Online purchases penetration % on total retail value
Source: Osservatorio del Politecnico di Milano, October 2017
12.648
14.374
16.663
20.215
23.627
2013 2014 2015 2016 2017e
14%
16%
21%
17%
19%
15%
14% 14%
12%
6%
UK USA Germany China France Italy
36. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
A very concentrated market
36
E-commerce market share E-commerce value per company category
Source: Osservatorio del Politecnico di Milano, October 2017
60% 40%
Dot Com Traditional
71%
85%
95%
29%
15%
5%
First 20
companies
First 50
companies
First 250
companies
77%
23%
36%
64%
PRODUCTS
SERVICES
All the rest
37. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Almost 70% of Italian Internet users
buy online
37
Online shoppers, million and penetration % on Italian Internet users
Source: Osservatorio del Politecnico di Milano, October 2017 - 2016
18%
49%
They don't buy online
Sporadic Web Shoppers
Frequent Web Shoppers
16,2 mio
5,8 mln
7% of the market - Average spend 284€ / year
93% of the market - Average spend 1.357€ / year
22 mio Web Shoppers 6,3 mio Everywhere Shoppers in 2017 Holistic Shoppers
19 mio Web Shoppers 5,5 mio Everywhere Shoppers in 2016
SEAMLESS
ANYWHERE
ANYTIME
38. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Smartphones mostly used for products
E-commerce penetration % on total retail E-commerce via smartphone penetration % on total E-commerce
22%
7%
5%
0,5%
11%
31%
6%
Offline E-commerce
IT & Electronics
Apparel
Furniture
Food & Grocery
Publishing
Tourism
Insurance
34%
36%
34%
24%
36%
15%
5%
Smartphone E-commerce
38Source: Osservatorio del Politecnico di Milano, October 2017
39. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Buyers make payments
with credit cards and Paypal
39
E-commerce demand in terms of payment method
Source: Osservatorio del Politecnico di Milano, October 2017
USER EXPERIENCE
CROSS-BORDER
SECURITY
Click on the logos to find out more
40. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Payments linked to identity
Computers have eyes. The launch of “Smile To Pay” plans to
attract a younger generation of customers.
The service allows customers to process their payment simply by
smiling after placing their order at one of the fast food restaurant's
self-serve screens. A 3D camera then scans the customer's face to
verify their identity. An additional phone number verification
option is available for added security.
The technology is available to customers registered to the Alipay
app.
A California burger company has introduced AI-enabled Kiosks to
its stores. The kiosk can identify a customer, pulling up their
loyalty account and order preferences after they look into the
camera. The loyalty account remembers what customers have
ordered in the past and allows customers to place orders in
seconds.
The goal is to replace credit card swipes with face-based
payments.
Costcutter, a supermarket in London, is trialing a biometric
payment system that uses the unique vein pattern in fingertips
to pay for goods. An electronic reader maps the user's finger veins,
generating a unique key, by linking users’ finger patterns to their
credit cards.
“Today's millennial generation now expects a higher level of ease, security
and efficiency from the way that we pay.“
Nick Dryden, Chief Executive @ Sthaler
Click on the picture to watch the video Click on the picture to watch the video Click on the picture to watch the video
+ +
+ +
41. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Enriched business models
Amazon launched (beta version) Prime Wardrobe, a “try before
you buy” service allowing customers to test out various items and
keep those they like most.
Shoppers will be able to choose from a slew of apparel
brands across the women’s, men’s and kids’ categories: they will
only pay for the items they keep and will be treated to free
shipping and returns.
Why-Buy from BMW lets people access the BMW mobility
choosing the service package that best suits the customer’s needs.
This is their idea of the future: maximum freedom and after 24
months the customer has the chance to choose whether to return
the vehicle, to buy it or to get a new one.
Ikea quickly assembled a presence in the on-demand economy by
acquiring TaskRabbit, the on-demand platform for hiring people
to do everything from build furniture to stand in line for you at the
Apple Store.
When using TaskRabbit, a user is matched with a ‘Tasker’ after
choosing a chore to be completed, such as furniture assembly,
moving and packing, handyman work and home improvements.
Click on the picture to watch the video Click on the picture to watch the video Click on the picture to find out more
42. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Stop viewing digital and physical
as separate
Amazon is rolling out its own branded QR codes named
SmileCodes.
The SmileCodes allow mobile shoppers to activate offers from
Amazon by scanning the codes when they see them in the physical
world. SmileCodes can only be activated via the Amazon app and
are secure and exclusive to Amazon users.
For the sake of differentiating it from other such barcodes, each of
these ones has a big Amazon smile right in its center - hence the
“SmileCodes” name.
Prada deployed a guest Wi-Fi to assign a digital identity to
shoppers. When the customer visits any store, the network can
recognize their device and associate it to that individual.
The in-store info (when and where they visit) will be connected
with online behavior (emails and website) to gain a comprehensive
picture of customers and their preferences. Sales associates can be
notified when a returning shopper walks in to provide better help.
Click on the picture to find out more Click on the picture to find out more Click on the picture to watch the video
Open until May 2018 in London, Zara pop-up store has a curated
selection of women's and men's clothing available for customers to
try on in-store and order for delivery to their homes.
Store staff is on hand with mobile devices to assist customers, who
will receive their orders within the same day or the next day.
Mirrors have embedded information screens to offer product
recommendations for other garments and accessories to
coordinate and style with the one the consumer is trying on.
43. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
For the physical stores to survive
a re-organization is needed
Click on the picture to find out more
The answer to make “physical stores” relevant again is to transform these properties.
The problem is not with retail itself but with the inability of legacy firms to adapt to a new model.
Retailers need to reevaluate the purpose of their brick-and-mortar stores by offering more than a simple consumer transaction and curating a more integrated,
experience-led offer that responds to a broad range of customer needs.
The attraction of endless aisles has been replaced by the thrill of instant gratification.
vs.
Click on the picture to watch the video Click on the picture to find out more Click on the picture to find out more
Click on the logo
to find out more
Digital is no longer the centerpiece of brand experience. Emphasis is shifting onto how best to use it as an invisible enabler of physical experiences.
Companies are now placing greater emphasis on physical presence, while making the most of digital and data to improve experience.
44. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
The Single’s Day phenomenon
• USD$ 25 billion sales
• 1.48 billion transactions in 24 hours
• 90% transactions were conducted via mobile
(which is up on 82% for 2016 and 69% in 2015)
• Most expensive item:
an Aston Martin racing yacht sold for USD$2.6mio
2017 was all about ‘New Retail’ – the strategy that promotes
seamless online-to-offline integration, leveraging big data and
retail innovation.
Alibaba had set up 60 physical pop-up stores across 12 cities in
China, and converted 100,000 stores into ‘smart stores’ at which
shoppers can browse and experience featured merchandise, and
make purchases readily on the spot.
On top of the 140,000 brands (including 60,000 international
brands), Alibaba had extended its reach to retailers in rural China
as well.
This year’s got off to a fast start with around $7 billion of goods
sold in the first 30 minutes of the day alone.
Alibaba went on to surpass last year’s $18 billion total after just
twelve hours of sales.
For comparison, Alibaba’s Single’s Day haul puts America’s largest
shopping days in the corner. Retailers pulled in a record $3 billion
on Black Friday and then $3.45 billion on Cyber Monday, both of
which were records.
Click on the picture to find out more
45. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
ECOMMERCE IS IN GOOD SHAPE
Proceeding with a double-digit growth.
SUPERIOR OFFERING
Modify the offering, looking at customers’ needs.
THE FUTURE STORES WILL BLEND PHYSICAL WITH DIGITAL
The relationship between devices will be critical and should be invisible.
46. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
I WANT
HIGHER ENGAGEMENT
47. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Facebook, YouTube and Instagram
are the most popular
47
Unique users (.000) November ’17 vs. November ’15
Source: elaboration on Audiweb data, Internet Ranking Total: total users, Member Communities, November 2015 – 2017
+ 18%
+ 12%
+ 80%
+ 3%
+ 77%
+ 129%
- 31%
+ 190%
23.370
26.247
7.456
13.445
5.554
9.845
6.730 6.956
2.754
6.307
21.489
25.363
2.800 1.943
551
1.598
Nov '15 Dec '15 Jan '16 Feb '16 Mar '16 Apr '16 May '16 June '16 July '16 Aug '16 Sept '16 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17 Apr '17 May '17 June '17 Jul '17 Aug '17 Sept '17 Oct '17 Nov '17
48. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Facebook
48
Unique users (.000) and Universe Reach (%) per device Time spent (total) per month per age group
Source: elaboration on Audiweb data, Internet Ranking Total – Desktop: total users, Internet Ranking Mobile: 18-74, November 2017
Audience composition per age group
2%
12%
19%
25%
22%
19%
1%
12%
18%
23%
23%
23%
12-17
18-24
25-34
35-44
45-54
55+
00:47:29
10:31:13
12:01:54
12:42:52
11:07:45
09:29:32
12-17
18-24
25-34
35-44
45-54
55+
47,8%
24,9%
51,0%
Total
PC
Mobile
26.247
13.662
22.416
Nov ‘16
Nov ‘17
49. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
3%
13%
19%
25%
22%
19%
2%
12%
18%
23%
22%
23%
12-17
18-24
25-34
35-44
45-54
55+
YouTube
49
Unique users (.000) and Universe Reach (%) per device Time spent (total) per month per age group
Source: elaboration on Audiweb data, Internet Ranking Total – Desktop: total users, Internet Ranking Mobile: 18-74, November 2017
Audience composition per age group
01:04:31
04:05:18
02:35:20
02:24:13
02:01:46
01:31:46
12-17
18-24
25-34
35-44
45-54
55+
46,2%
22,2%
47,7%
Total
PC
Mobile
25.363
12.203
20.967
Nov ‘16
Nov ‘17
50. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
1%
18%
23%
24%
19%
15%
0%
16%
21%
24%
21%
18%
12-17
18-24
25-34
35-44
45-54
55+
Instagram
50
Unique users (.000) and Universe Reach (%) per device Time spent (total) per month per age group
Source: elaboration on Audiweb data, Internet Ranking Total – Desktop: total users, Internet Ranking Mobile: 18-74, November 2017
Audience composition per age group
00:10:34
06:45:30
03:07:19
01:33:53
01:43:58
01:18:10
12-17
18-24
25-34
35-44
45-54
55+
24,5%
3,8%
27,9%
Total
PC
Mobile
13.445
2.069
12.242
Nov ‘16
Nov ‘17
51. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
LinkedIn
51
Unique users (.000) and Universe Reach (%) per device Time spent (total) per month per age group
Source: elaboration on Audiweb data, Internet Ranking Total – Desktop: total users, Internet Ranking Mobile: 18-74, November 2017
Audience composition per age group
00:00:00
00:09:28
00:13:13
00:14:37
00:11:15
00:06:35
12-17
18-24
25-34
35-44
45-54
55+
17,9%
3,7%
18,9%
Total
PC
Mobile
9.845
2.040
8.319
10%
21%
28%
23%
18%
11%
19%
25%
24%
21%
12-17
18-24
25-34
35-44
45-54
55+
Nov ‘16
Nov ‘17
52. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Twitter
52
Unique users (.000) and Universe Reach (%) per device Time spent (total) per month per age group
Source: elaboration on Audiweb data, Internet Ranking Total – Desktop: total users, Internet Ranking Mobile: 18-74, November 2017
Audience composition per age group
00:08:28
01:27:18
01:10:51
00:46:57
00:33:21
00:24:07
12-17
18-24
25-34
35-44
45-54
55+
12,7%
4,4%
11,4%
Total
PC
Mobile
6.956
2.412
5.002
1%
12%
21%
26%
22%
19%
1%
12%
16%
26%
24%
22%
12-17
18-24
25-34
35-44
45-54
55+
Nov ‘16
Nov ‘17
53. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Snapchat
53
Unique users (.000) and Universe Reach (%) per device Time spent (total) per month per age group
Source: elaboration on Audiweb data, Internet Ranking Mobile: 18-74, November 2017. For “Audience composition per age group“ and “Time spent (total) per month per age group“ : Application Ranking Mobile
Audience composition per age group
00:00:00
01:12:30
00:48:58
00:24:29
00:40:08
00:41:23
12-17
18-24
25-34
35-44
45-54
55+
3,6%
Total
PC
Mobile
-
-
1.598
39%
21%
16%
15%
9%
28%
21%
21%
16%
14%
12-17
18-24
25-34
35-44
45-54
55+
Nov ‘17
Nov ‘16
54. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
Social networks are
always more accurate…
Snap and Nike teamed up in a collaboration of epic proportions to
pre-release the Air Jordan III “Tinker” on Snapchat. This is the first
time a brand other than Snap has sold a product via Snapchat.
The thousands who attended the Jumpman All-Star after-party in
Los Angeles after the NBA All-Star game were able to scan
exclusive Snap codes to be brought into the Snapchat app, where
they could then purchase the sneakers and receive them by
10:30pm that same night.
Click on the picture to find out more Click on the picture to find out more Click on the picture to find out more
Spotify launched its new “Spotlight” multimedia format, which
introduces “visual podcasts” about news, politics, and
entertainment to complement the listening experience.
Spotlight is launching with content from several of Spotify’s
current partners — including BuzzFeed News, Cheddar, Crooked
Media, Lenny Letter, Gimlet Media, and Genius — in addition to its
original series, RISE, Secret Genius, Spotify Singles, and Viva Latino.
Facebook wants to let users create virtual objects and then share
them with friends who don’t have a VR headset.
With the introduction of 3D posts, the users can grab, spin and
interact with a 3D object and look at it from all angles.
The 3D posts radically expand the number of people who can play
with things made in VR by letting this content escape the headset.
55. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
… as they diversify their core business
The Italian division of Condé Nast has recently
launched Lisa, a new editorial project ‘social only’, a
sort of webzine that will be available only on
selected social media – Facebook and Instagram
for now, Snapchat and Musical.ly in the future.
Lisa, acronym for love, inspire, share and advise,
targets teenager and young women, and will
explore topics such as fashion and cosmetics. Lisa
has also a website, that is actually only a landing
page: the only way to reach out its content would
be in fact through social networks.
Click on the picture to watch the video
Click on the picture to find out more
Click on the picture to find out more
Click on the picture to find out more
Facebook announced its new feature in US that
allows users to order food from local restaurants
using its app. It is partnering with several industry
players and restaurant chains directly.
Users can find the new option “Order Food” in the
Explore menu in the Facebook app and then
browse area restaurants. Orders can be placed for
either take-out or delivery, signing in/up for an
account for a specific restaurant directly in the
Facebook app. In addition, the user will be able to
make and read reviews about the restaurant.
Facebook has tested a new standalone group
video chat app, Bonfire, which allows up to 8
friends to engage in conversation as well as use
special effects, similar to those on Instagram and
Snapchat.
Bonfire also lets users join chats straight from
Messenger without downloading Bonfire itself.
While the Bonfire app is currently only available in
Denmark and Norway, users with it can invite
people from all over the world to join their chats
via Messenger.
Spotify is going to start selling beauty products.
The new service is in partnership with Merchbar to
sell artists’ merchandise on their profile pages.
Working with make up artist Pat McGrath and
musician Maggie Lindemann, Merchbar is moving
into areas adjacent to direct merchandise, so that
fans can ‘shop the look’ of a particular artist.
“Maggie Lindemann will be connecting directly with her
fans in the place where they go to enjoy her music.”
Jordan Gremli, Spotify’s Head of Artist and Fan Development
56. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
SOCIAL ARE STILL GROWING
Proceeding with a double-digit growth.
INSPIRATION AND CONVERSION ARE CLOSER THAN EVER
Social channels are still used for inspiration and discovery.
SOCIAL COMMERCE – TRANSACTION ENGINES
Social and messaging platforms are all striving to seamlessly bring commerce in their fabric.
57. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
SO WHY
BLURRING LINES
?
58. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
58
Internet
of Things
Connected Cars
Smart Home
Personal Assistants
Voice SearchSEARCH
E-COMMERCE
Emoji Search
Visual Search
Payment
Engagement
EXPERIENCE
SOCIAL
Video
VR
MR
AR
Chatbot
Powered by DATA
Biometrics
Payment
Retail
Content
59. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
DIGITAL PLANNING
60. COSA VUOL DIRE PIANIFICARE?
1. Strategia 2. Creatività
3. Efficacia 4. Efficienza
61. Set up di creazione campagna
SET UP
CAMPAGNA
STRATEGIA
MEDIA
STRATEGIA
CONTENT
DATA MONITORA LA
CAMPAGNA
Compila il brief
Target
Obiettivo
Budget
Definisci il media
Media
Kpi
Definisci l’Idea creativa
Formato
Specifiche Tecniche
Colleziona DATA
Tag/Pixel Landing
Tracking Campagna
Partner Viewability
Retargeting/Look alike
Monitora
Google Analytics
Facebook Analytics
Doubleclick
Sizmek
1 2 3 4 5
62. Set up di creazione campagna
SET UP
CAMPAGNA
Compila il brief
Target
Obiettivo
Budget
1
63. Set up di creazione campagna
SET UP
CAMPAGNA
Compila il brief
Target
Obiettivo
Budget
1
TARGET DI CONSUMO TARGET MEDIA
STRATEGIA PIANIFICAZIONE
SOCIO-DEMO, CONSUMI,
ESPOSIZIONE MEZZI
VARIABILI
SOCIO-DEMOGRAFICHE
64. Set up di creazione campagna
SET UP
CAMPAGNA
Compila il brief
Target
Obiettivo
Budget
1
65. Set up di creazione campagna
SET UP
CAMPAGNA
Compila il brief
Target
Obiettivo
Budget
1
BUDGET MEDIA
BUDGET INFLUENCER
66. Set up di creazione campagna
STRATEGIA
MEDIA
Definisci il media
Media
Kpi
2
67. Set up di creazione campagna
STRATEGIA
MEDIA
Definisci il media
Media
Kpi
2
AWARENESS ACQUISITION
Awareness Interest Action Care
Desire Information Choice Relation
RELATIONCONSIDERATION
VIDEO
DISPLAY ALTO IMPATTO
DISPLAY TABELLARE
NATIVE ADVERTISING
SOCIAL ADVERTISING
SEARCH ADVERTISING
E-MAIL MARKETING
RETARGETING
PROGRAMMATIC
AFFILIATION
SOCIAL ADVERTISING
81. Set up di creazione campagna
STRATEGIA
CONTENT
Definisci l’Idea creativa
Formato
Specifiche Tecniche
3
82. Set up di creazione campagna
STRATEGIA
CONTENT
Definisci l’Idea creativa
Formato
Specifiche Tecniche
3
RICH MEDIASTANDARD ADS
VIDEOIMPACT
83. Set up di creazione campagna
DATA
Colleziona DATA
Tag/Pixel Landing
Tracking Campagna
Partner Viewability
Retargeting/Look alike
4
84. Set up di creazione campagna
MONITORA LA
CAMPAGNA
Monitora
Google Analytics
Facebook Analytics
Doubleclick
Sizmek
5
85. Set up di creazione campagna
MONITORA LA
CAMPAGNA
Monitora
Google Analytics
Facebook Analytics
Doubleclick
Sizmek
5
86. Set up di creazione campagna
MONITORA LA
CAMPAGNA
Monitora
Google Analytics
Facebook Analytics
Doubleclick
Sizmek
5
MOAT ANALYTICS
NIELSEN AD RATINGS
87. @ 2018 Dentsu Aegis Network Group - Proprietary and Strictly Confidential
ESERCITAZIONE
DIGITAL
2018
88. 88
KPI’s e strumenti di pianificazione
AWARENESS
CONSIDERAZIONE
INTENZIONE DI ACQUISTO
VENDITA
CROSS/UP SELLING
LOYALTY
ADVOCACY
▪ DISPLAY AWARENESS
▪ VIDEO ADV
▪ SOCIAL
▪ PROGRAMMATIC
▪ NATIVE ADV
▪ SOCIAL
▪ AD NETWORK
▪ AFFILIAZIONE
▪ RETARGETING
▪ SEARCH
▪ DEM
VISIBILITÀ
FIDELIZZAZIONE
E CONDIVISIONE
ENGAGMENT
PERFORMANCE
90. 90
Native Advertising: presenza integrata
nell’esperienza d’uso degli utenti
STREAM ADS TABOOLA
RECOMMENDATION
WIDGET
NON È ADVERTORIAL | NON È ADV NASCOSTO | NON È SPONSORSHIP
92. 92
Il social: un canale cross
AWARENESS CONVERSIONENGAGEMENT
VIDEO REACH&FREQUENCY
MULTI PRODUCT ADS/
OFFER CUSTOM AUDIENCE
PAGE POST/
DARK POST
93. 93
Il social: focus performance
Aumentare la conoscenza del brand e dei suoi prodotti innescando fenomeni virali di diffusione del messaggio con promo
ad hoc per aumentare la reach e le perfomance.
MULTI-PRODUCT AD OFFERCUSTOM AUDIENCE
Mostrare più prodotti all’interno dello
stesso formato aumenta la scelta
dell’utente.
Offerte personalizzate per aumentare
direttamente il «drive to store»
Sfruttare i dati di CRM per mettere in atto
una strategia di comunicazione «tailor
made» verso gli utenti.
94. 94
Fonte: Adserver Sizmek
ECONOMICSVISIBILITYFORMAT DETAILSPLACEMENT DETAILS
CALENDA
R
PLACEMENT DETAILS
FORMAT DETAILS *
BUYING METRICS
VISIBILITY
ECONOMICS
ROS: Run Of Site
RON: Run Of Network
CH: Channel / Site Section
HP: Home Page
CPM: Cost Per Mille Impression
CPV: Cost Per Video View
CPC: Cost Per Click
CPA: Cost Per Action
Number of gross contacts bought and the share of voice
Unit cost and total cost
Il piano media
95. 95
KPI’s e metriche di misurazione
KPI’S MISURAZIONE
AWARENESS Impressions, clicks
TRAFFICO Clicks
QUALITÀ DEI VISITATORI Tasso di abbandono, Pagine Viste, Permanenza nel sito
ENGAGEMENT
Engagement rate, interazioni, numero di condivisioni, percentuale di
visualizzazioni video
CRM Registrazioni, iscrizioni
AZIONI Iscrizioni, Registrazioni, Downloads
VENDITA Ordini, Vendite, ROI