Purpose-driven companies outperform others financially and create more engaged workforces. Companies with a social purpose saw stock returns over 1000% in the last decade, compared to 300% for "good to great" companies and 122% for S&P 500 companies. Employees in purpose-driven companies feel more engaged, innovative, and identify strongly with their employer. Experts argue companies should solve social problems through their products and services, moving beyond just philanthropy or CSR to creating social value. Customers, especially millennials, increasingly seek companies that address stakeholder needs beyond just cost and functionality.

1. Pete Stofle

2. 10 year returns:
• S&P 500 companies: 122%
• Good to Great companies: 316%
• Companies with Purpose: 1,025%
(source: Firms of Endearment)
Purpose-driven companies have
a 300% boost in # of employees
who consider themselves:
• fully engaged with the company
• more likely to embrace innovation
• identify more strongly with the
company.
(Deloitte 2014 Core Beliefs & Culture survey)

3. “Companies can and should solve social problems – and they can make money doing it. I believe that companies are
entering a third phase in their relationship with society.” - Michael Porter, Harvard Business School
Phase 1 Phase 2 Phase 3
Philanthropy
Business donates
money to causes
Corporate Social
Responsibility
Minimizing social or
environmental harm
Solutions
Products and services
with a social purpose
Update – World Economic Forum Today 2020
%of US CEO’s agree that their customers seek cost, convenience & functionality 85% 58%
%of US CEO’s agree that their customers seek relationships w/organizations that address wider stakeholder needs 15% 41%

4. 1. 2013 Cone Communications/ Echo Global CSR Study; 2. Nielsen 2013 Consumers Who Care Study; 3. Edelman goodpurpose 2012
88% 50% 47% 87%
Global consumers believe
that business should place
at least equal weight on
society and business
interests, less than 33%
believe business is adequately
addressing societal issues3
Millennials want work-life
integration – not balance1
Update:
81% of people consider CSR when
deciding where to work
$15-25k – estimated cost to replace
each millennial a company loses
Global consumers willing to
reward companies that
give back to society by
paying more for their
goods and services2
Consumers have bought a
brand that supports a
cause at least monthly
(47% increase from prior
year)

5. “We have a Day of Giving!” How is this unique? Is this what you’re best at?
“We have Core Values” How are you delivering on those?
“We have a philanthropy & CSR team!” What are you on OFFENSE about?
“The purpose of business is to satisfy shareholders” Stakeholder satisfaction is the new metric
“…but we have green stickers on our products!” Millennials are amazing at spotting fakes

6. Employees Customers Society
Perform meaningful work
that solves big problems
Advocate when partnering
on initiatives that matter to you
Benefits from your unique position that
enables you to address social issues
RUN WORK -ALIGNED AMBASSADORS TRANSFORMATION
JOG ACTIVE INVOLVEMENT LOYAL SHARED VALUE
WALK EDUCATED CURIOUS
CHARITY &
MEASUREMENT
CRAWL UNAWARE TRANSACTIONAL NO EXTERNAL BENEFIT

9. What is the ‘WHY’ for your company?
How do we engage?
• Creating or Optimizing Company Purpose
• Sustainability Strategy & Execution
• Core Values Measurement
• Voice of the Customer & Employee
• Execution of Purpose Strategy
• Brand Strategy Execution