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1
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28pt., 1.15 Line Spacing, .35 Before Paragraph
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White Aon Hewitt Logo.
Never Use The Red Logo Over A Photo.
Subtitle, Arial, 20pt., .75 Line Spacing, .5
Before Paragraph
Empower It!
A Healthy, High-Performing Workforce
10 Success Techniques
2
83% believe
workplace
culture, and
79% believe
work
environment,
can have the
greatest
influence in
impacting
worker health
and changing
behavior
Health is a business and
personal issue.
Source: Aon Hewitt 2013 Health Care Survey
3
Source: Kaiser Family Foundation, Kaiser Health Tracking Poll Omnibus
Supplement (conducted April 18-21, 2013), numbers rounded
42%
Unaware
Source: The Futures Company
I’m Too
Busy!
I’m Too Tired
and Don’t Have
Enough Energy!
Health is a business and
personal issue.
Your people are confused
and uninspired.I’m Confused!
What’s the status
of the health care law?
Know
4
Health is a business and
personal issue.
You may be overwhelmed.
Your people are confused
and uninspired.
Source: Aon Hewitt 2013 Health Care Survey
Complying
with
5
Health is a business and
personal issue.
You may be overwhelmed.
How can we
changethat?
Your people are confused
and uninspired.
6
10 Success Techniques to Empower Workforce
ANALYZE
IT
PLAN
IT
INCENT
IT
GAMIFY
IT
REVITALIZE
IT
DEMYSTIFY
IT
7
Analyze It “On average, Americans die sooner and experience higher rates of
disease and injury than people in other high-income countries.”
Source: 2013 National Research Council and Institute of Medicine Report, U.S. Health in International Perspective:
Shorter Lives, Poorer Health
Source: 2010 World Economic Forum
80% of total
chronic
illnesses
worldwide
8
3-5 Year Strategy
Tactical Program Design
Plan It Use all spheres of influence to create a healthy and
high-performing workforce.
9
“The use and success of a reward or penalty design depends
largely on the company’s culture and leadership style.”
Source: Kevin Volpp, New England Journal of Medicine, 2011
Incent It
Source: Aon Hewitt 2013 Health Care Survey
10
Revitalize It “40% of consumers believe that living and/or working in a
healthy environment leads to good health.”
Source: 2012 Consumer Health Mindset Survey – Aon Hewitt, National Business Group on Health,
The Futures Company
11
Gamify It Fun and play are not the opposite of work. They are the
OPTIMIZATION of work.
Source: ION, C. (June 21, 2012) Enterprise Gamification of Stress, San Francisco, CA Gamification Surveys
12
Demystify It 9 Million: Number of Google results in response to
“employees confused about health care.”
Source: Google, May 2013
13
Mobilize It
Responsive Design Text MessagingApps
Augmented Reality
“The number of wireless devices in the United States now
outnumbers the people living here.”
Source: http://money.cnn.com/2011/10/12/technology/cellphones_outnumber_americans/index.htm
14
Socialize It “71% of consumers report using some type of social media,
yet only 13% think employers should use it to reinforce
good health behaviors and actions.”
Source: 2012 Consumer Health Mindset Survey – Aon Hewitt, National Business Group on Health,
The Futures Company
15
Target It
Targeted to
Not Right Now
Targeted to
Value Independence
Targeted to
In It for Fun
Dell reached health survey completion goal 4 times faster.
“41% of consumers would like to receive even more
personalized information than they get now.”
Source: 2012 Consumer Health Mindset Survey – Aon Hewitt, National Business Group on Health,
The Futures Company
16
Humanize It "Regular employees trust regular employees (50%)
more than CEOs (42%)."
Source: 2013 Edelman Trust Barometer, Employee Engagement Insights
17
ANALYZE
IT
PLAN
IT
INCENT
IT
GAMIFY
IT
REVITALIZE
IT
DEMYSTIFY
IT
Which New Success Techniques Will You Try?
18
A Healthy, High-Performing Workforce . . .
Let’s go forth and
Empower It
so healthy is the new normal.
19
For More Information
Joann Hall Swenson
Partner
Health Engagement Best Practices Leader
Aon Hewitt
joann.hall.swenson@aonhewitt.com

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Empower it health improvement microsite story6.3

  • 1. 1 Cover With Dark Image (7.5” X 10”), Arial Bold, 28pt., 1.15 Line Spacing, .35 Before Paragraph If The Image Is Primarily Dark, Use The White Aon Hewitt Logo. Never Use The Red Logo Over A Photo. Subtitle, Arial, 20pt., .75 Line Spacing, .5 Before Paragraph Empower It! A Healthy, High-Performing Workforce 10 Success Techniques
  • 2. 2 83% believe workplace culture, and 79% believe work environment, can have the greatest influence in impacting worker health and changing behavior Health is a business and personal issue. Source: Aon Hewitt 2013 Health Care Survey
  • 3. 3 Source: Kaiser Family Foundation, Kaiser Health Tracking Poll Omnibus Supplement (conducted April 18-21, 2013), numbers rounded 42% Unaware Source: The Futures Company I’m Too Busy! I’m Too Tired and Don’t Have Enough Energy! Health is a business and personal issue. Your people are confused and uninspired.I’m Confused! What’s the status of the health care law? Know
  • 4. 4 Health is a business and personal issue. You may be overwhelmed. Your people are confused and uninspired. Source: Aon Hewitt 2013 Health Care Survey Complying with
  • 5. 5 Health is a business and personal issue. You may be overwhelmed. How can we changethat? Your people are confused and uninspired.
  • 6. 6 10 Success Techniques to Empower Workforce ANALYZE IT PLAN IT INCENT IT GAMIFY IT REVITALIZE IT DEMYSTIFY IT
  • 7. 7 Analyze It “On average, Americans die sooner and experience higher rates of disease and injury than people in other high-income countries.” Source: 2013 National Research Council and Institute of Medicine Report, U.S. Health in International Perspective: Shorter Lives, Poorer Health Source: 2010 World Economic Forum 80% of total chronic illnesses worldwide
  • 8. 8 3-5 Year Strategy Tactical Program Design Plan It Use all spheres of influence to create a healthy and high-performing workforce.
  • 9. 9 “The use and success of a reward or penalty design depends largely on the company’s culture and leadership style.” Source: Kevin Volpp, New England Journal of Medicine, 2011 Incent It Source: Aon Hewitt 2013 Health Care Survey
  • 10. 10 Revitalize It “40% of consumers believe that living and/or working in a healthy environment leads to good health.” Source: 2012 Consumer Health Mindset Survey – Aon Hewitt, National Business Group on Health, The Futures Company
  • 11. 11 Gamify It Fun and play are not the opposite of work. They are the OPTIMIZATION of work. Source: ION, C. (June 21, 2012) Enterprise Gamification of Stress, San Francisco, CA Gamification Surveys
  • 12. 12 Demystify It 9 Million: Number of Google results in response to “employees confused about health care.” Source: Google, May 2013
  • 13. 13 Mobilize It Responsive Design Text MessagingApps Augmented Reality “The number of wireless devices in the United States now outnumbers the people living here.” Source: http://money.cnn.com/2011/10/12/technology/cellphones_outnumber_americans/index.htm
  • 14. 14 Socialize It “71% of consumers report using some type of social media, yet only 13% think employers should use it to reinforce good health behaviors and actions.” Source: 2012 Consumer Health Mindset Survey – Aon Hewitt, National Business Group on Health, The Futures Company
  • 15. 15 Target It Targeted to Not Right Now Targeted to Value Independence Targeted to In It for Fun Dell reached health survey completion goal 4 times faster. “41% of consumers would like to receive even more personalized information than they get now.” Source: 2012 Consumer Health Mindset Survey – Aon Hewitt, National Business Group on Health, The Futures Company
  • 16. 16 Humanize It "Regular employees trust regular employees (50%) more than CEOs (42%)." Source: 2013 Edelman Trust Barometer, Employee Engagement Insights
  • 18. 18 A Healthy, High-Performing Workforce . . . Let’s go forth and Empower It so healthy is the new normal.
  • 19. 19 For More Information Joann Hall Swenson Partner Health Engagement Best Practices Leader Aon Hewitt joann.hall.swenson@aonhewitt.com

Editor's Notes

  1. You want to empower a healthy, high-performing workforce. But it’s easier said than done, right?
  2. Once you identify your health focus areas, develop a holistic plan that incorporates all these spheres. Essentially, you want to create an approach that elevates health in every area that touches your people.
  3. Sometimes it takes an incentive to get people to take action. And the longer the action takes and the less desirable it is to do, the more important the incentive becomes. Bottom line, make sure your approach fits your culture, leadership style, and history. And note that consequences (takeaways for people who fail to take action) will become more common in the future.
  4. Think about how you can revitalize your work environment to make it healthier—whether it be incorporating health into daily job functions, offering healthier foods in the cafeteria and vending machines, putting engaging messages and visuals in the stairwells, and the like. This video shows one example to spark ideas for you.
  5. Today there are more than 100 million active gamers spending more than 215 million hours gaming every day in the U.S. Wow! With health, gamifying solutions is not just turning health into games. It’s applying gaming elements to health initiatives that make learning and behavior change simple, accessible, and engaging. Here’s an example of NextJump’s success with gaming.
  6. Our research shows that most consumers know what to do to be healthy—like eat right, exercise, and not smoke—but we obviously don’t always do these things. There are lots of barriers, one being that our health care world can be mysterious and complex. One way to demystify it is to use a virtual learning environment like this one to display presentations, documents, and forms in a more experiential way.
  7. With the explosive growth of mobile devices, they are our best avenue for reaching people at any time, any place, on any subject—including health. Building sites in a responsive design, promoting the best apps, using opt-in texts, and exploring augmented reality are some engaging ways.
  8. It’s important to be using social media, but as social media was intended—in grassroots, interactive ways versus as a direct mouthpiece for the company. Facebook, custom social sites, and Pinterest are just three of many ways.
  9. In a perfect world, we’d personalize every piece of communication that goes to our people. Not going to happen any time soon, right? In reality, we can personalize some critical communication pieces. Then we can use techniques like attitudinal segmentation to understand the values and behaviors of our people and tailor versions to specific segments.
  10. Often in HR we lead with the technical details. However, behaviorally we as humans process information emotionally first and content-wise second. Plus, health is such a personal and emotional topic. So humanizing it can effectively engage people as long as we use the right tone, array of media, and grassroots involvement.