Information, communication, and territorial intelligence present new challenges. These changes are considered processes that produce individual and collective meanings as people, groups, and societies build relationships with complex realities. Approaches that consider cultural, cognitive, socioeconomic, and environmental changes affecting territories, identities, messages, and activities are informative and allow for communication and participation. This leads to active, participatory co-construction of policies rather than just descriptive or analytical approaches. Information and communication can help promote sustainable development by allowing actors to meet, share, and co-construct meanings around issues.

1. Information, communication and territorial intelligence: new challenges Cyril MASSELOT Université de Franche-Comté Animator of Information and Communication activities of ENTI. European Network of Territorial Intelligence Salerno, november 4th – 7th 2009

2. Information, Communication Information : ensemble de données formatées, d’une certaine façon inertes ou inactives ( J. Perriault) Data set formated, in a way sluggish or inactive Communication : C'est l'homme agissant sur (les représentations) de l'homme par le détour des signes (D. Bougnoux) It is the man acting on (the representations) of the man by the detour of signs Glu relationnelle (D. Bougnoux): relational glue  relationship, exchange, discussion, confrontation

3. Social relations Governance and participation = exchange Informative and communicationnelle approach of the cultural , cognitive, socioeconomic and environmental changes which affect our society, in its territories , its identities, its messages and its activities. Cimeos, Dijon : These changes are considered as processes and productions of individual and collective meaning (sense), as testimonies of the relationship that the individuals, the groups and the societies build and maintain with an unstable and complex reality. That is why the concepts of representation, value, identity, culture(s), logics of actors, forms and symbols, take here an important place to treat reports to knowledges, to manners and to social and/or professional practices, to projects, to changes, to messages and to images.  It’s a process leading to a not only descriptive or analytical posture, but also and especially of active and participative co-construction of the policies.

4. IC and sustainable development Notion of communicate better about the sustainable development To promote the SD To become aware of the consequences of our acts (culpabilization) To charge people to act in this way (“green acts”) To change (sometimes) the collective behavior , or the company behavior (didactic approach)

6. IC and sustainable development Notion of respect of the environment, when you communicate N otion of " green communication " ( Thierry Libaert , 1992) Notion of " acting communication " ( Thierry Libaert , 2006, 4th pillar for him ) “ La communication responsable ” (Alice Audouin , Anne Courtois , Agnès Rambaud-Paquin, 2009) : a tool to communicate durably, without damaging the environment and proposing eco-responsible solutions (cf. impact calculator on the environment) Question of transparency about SD informations and of their quality (organizations lies about the environmental impact of their activity) Link with the SRE : social responsability of enterprise, in its « communicational » acts

7. SD pillars Where is the mankind? Where is the welfare?

8. IC and sustainable development Rare: Allow the actors to meet, to confront, to share (Boyomo Assala, Unesco) Idea of methods and tools useful to co-construct the SD IC are a process to improve SD  To really consider the human needs

9. SIC & IT Information: Data of population Territorial indicators Organizations, actions, services  co-construction of signification (meaning, sense) Communication: Relationship (between people, and between information and people) Partnership Analisis, interpretation To share, to exchange, to discuss  co-construction of signification (again!) Events, publications… dissemination

10. Co-construction of signification Patrick Denoux (2008) : Relocation of the thought : fall in the role of the other one Allows to obtain an effect of a cultural transfer / confrontation The importance to maintain a range of readings, while facilitating the co-construction of the signification the multiplication of the readings by the concerned partners and the co-construction of the interpretation facilitate the understanding

11. Catalyse

12. Territorial Intelligence Community System

13. SIC – IT Methodes Co-construction of information Informationnal wakefulness (?) Documentary analisis Construction of relationship Co-construction of sense (include cultural transformation) Communication process Accompaniment of uses (for integration and evaluation)

14. SIC – IT Tools Traditionnal tools: Information construction (i.e. Pragma and Anaconda) Interpersonal communication Institutional communication Online tools: Parternership development => Social Network (web 2.0) Portal + Catalyse Community + Wiki + Webmapping… Online structuration (to collect and organize data) Online interpretation => Semantic Web (3.0)

15. Social Network Application of research network tools, like LinkedIn and Viadeo

16. Social Network Use of others social networks, like Facebook or Twitter

18. Social Network Our Social Network: elgg (for example)

19. Elgg community

20. Journal of IT Edition workflow: Open Journal System (OJS) Online and plain text publication: Lodel (used by revues.org)

21. OJS: Revista española de Documentación Científica http://redc.revistas.csic.es

22. http://www.journalofelectronicpublishing.org/

23. Revues.org Journal portal in Human Sciences

24. The most important

25. Thanks for your attention and for your questions [email_address] http://www.intelligence-territoriale.eu/