1. Curriculum Vitae
Personal Details:
Name : Lim Pei Pei Jaime
Gender : Female
Date Of Birth : 16 January 1978
Age : 38
Country Of Residence : Singapore
Nationality : Singaporean
Ethnicity : Chinese
Contact Details:
Contact Numbers : +65 97610258
Email : jamielim1601@gmail.com
Education:
2000-2002 Monash University (Australia)
Bachelor of Business – Marketing, Management and Accounts
1997-1999 Staffordshire University (UK)
Higher Diploma in Business Administration
1997-1997 Staffordshire University (UK)
Diploma in Business Administration
Skills and others:
Spoken Language : English ,Chinese and Cantonese
Written Language : English ,Chinese
Computer Skill : Microsoft Word,Excel,Powerpoint,
Employment History:
Years of work experience : 15 years
Jobs taken in the past : 5
Employment Details:

2. ButtonnStitch Pte Ltd (Contract)
Merchandising and Operation Manager
Feb 2014- April 2015
Manage online sales channel
Plan marketing strategies and promotion
Retail expansion, opening of counter in major departmental stores like Takashimaya, Isetan,
Robinson etc.
Recruitment of promoters and flyers distributor
Study the market trend
Development of new collection, from sourcing, selection of fabric to trims selection
Sourcing of Fabric and Trims from other region such as China, India, Indonesia etc
Negotiation of Fabric and Trim FOB with suppliers
Approval of Strike Off and Bulk fabric for production
Work with factory on the T&A for each launch
Open to Buy
Set Retail Selling Price
Taking care of warehouse logistic and inventory
Responsible for expanding other online sales platform such as partnering with Zalora
marketplace.
Work with other online platform for marketing activities
Reason for leaving: Contract end in Feb’15
Ashleigh Ivory Pte Ltd

3. Sales and Marketing Manager
Jan 2012 – Feb 2014
In charge of the whole retail division in the company.
- Responsible of expansion in the retail market
Develop, maintain and implement comprehensive marketing plans
Organize, prepare and schedule special events and promotions, giveaways to tie in with
departmental stores and shopping malls to enhance overall sales for the business.
Direct marketing co-ordination in A&P activities for Magazines, Radio, TV and other print ads.
Provide timely reports on sales figures, OTB and merchandising plans for Management review.
Receive general direction from director to develop price structure and price points.
Conduct monthly promoters’ meeting on feedback on the sale floor
Analyze market needs for merchandising and constantly source for new styles, new or related
products, and new suppliers and also review buying trends.
Exercise control over Inventory for stock status, balance and movements.
Assist in business expansion by setting up more boutiques and corners in prestigious locations
and departmental stores.
Work closely with promoters in the following areas;
Respond and resolve questions, concerns, problems and issues for operations team.
Assist to select, train, motivate staff to correct deficiencies and monitor performance.
Consult and obtain feedback from promoters on purchase and merchandise.
Keep track on weekly sales performance for all outlets with team.
Brainstorm for promotional mechanics and A&P.
Close relationship with retailers such as departmental store buyer, mall landlord etc.
Reason for leaving: Company Closure
Zalora Singapore

4. Buyer (Home and Living)
April 2012 – Dec 2012
Finding and inviting suppliers to partner with Zalora
Negotiate terms such as margin, delivery, promotion mechanics etc with suppliers
Selection of their product which is suitable for Zalora
Develop, maintain and implement comprehensive marketing plans for Home and Living
Business.
Analyze market needs for merchandising and constantly source for new styles, new or related
products, new suppliers and also review buying trends.
Maintain a friendly relationship with supplier
Constantly work with supplier on newness of their product and marketing
Analyze the trend of the market in Zalora like which items is category is the top 5 and will
determine whether to bring in additional suppliers/ merchandise to capture more sales
Planning and bringing in merchandise for special occasion
Prepare proposal for management on items that shall be outright purchase in order to enjoy
higher returns
Prepare OTB for outright purchase
Ensure certain percentage of the sales is achieve, analyze the cause and discuss with
management how to overcome this obstacle.
Reason for leaving: Headquarter decided to focus on fashion, they closed down Home and
Living division
Matsushita Greatwall

5. Product Development Manager (Head of Furniture Department)
March 2011 – March 2012
Parent company of Fineliving International, with the closure of the Lingerie business, was re-
designated to head the Furniture and Mattress department
Work with designer to come up with a series of both furniture and mattress such as bedroom set
and occasional items for Singapore, Malaysia and other market. Mattress is to decide on the
ticking, name, design to be used
Make decision on the design work with factory on the material to be use and work out the initial
costing
Once costing and material confirm and approved by COO. Arrange to proceed with mockup.
Make change/ improvement if the mockup is not of satisfactory condition
Arrange for buyers to view the mockup once is complete
Sell/propose to buyers to order these items to display at the showroom
Work out the costing – set RRP
Work on the timeline with factory on the delivery schedule and qty.
Develop, maintain and implement comprehensive marketing plans
Plan the launching date for these new merchandise
Prepare a theme and set up the theme concept at the showroom
Maintain a good relationship between buyer and store personnel
Sourcing furniture from China mainly Guangzhou Foshan
Every month have to plan a 40 footer container of furniture from China for sale in Singapore
Provide timely reports on sales figures, OTB and merchandising plans for Management review.
Receive general direction from COO/ED to develop price structure and price points.
Work with sales team to hit management target
Plan merchandise for sales dept on Ad Hoc event such as Atrium
Support sales team with good promotional mechanics to achieve the target

6. Reason for leaving: Wanted to explore to ecommerce industry
FineLiving International Pte Ltd
Buyer (Lingerie) (Head of Department)
March 2008 – March 2012
In charge of the whole lingerie division in the company, oversea a total of more than 20 outlets
in Singapore
Develop, maintain and implement comprehensive marketing plans for Lingerie Business.
Work closely with Thailand Principle on the new collection and select for sale in Singapore
market
Organize, prepare and schedule special events and promotions, giveaways to tie in with
departmental stores and shopping malls to enhance overall sales for the business.
Direct marketing co-ordination in A&P activities for Magazines, Radio, TV and other print ads.
Provide timely reports on sales figures, OTB and merchandising plans for Management review.
Receive general direction from COO/ED to develop price structure and price points.
Conduct weekly Lingerie Team meeting and monthly promoters’ meeting.
Analyze market needs for merchandising and constantly source for new styles, new or related
products, new suppliers and also review buying trends.
Exercise control over Inventory for stock status, balance and movements.
Assist in business expansion by setting up more boutiques and corners in prestigious locations
and departmental stores.
Work closely with Operations Team, i.e. Account Manager, Sales Exec and Promoters in the
following areas;
Respond and resolve questions, concerns, problems and issues for operations team.
Assist to select, train, motivate staff to correct deficiencies and monitor performance.
Consult and obtain feedback from promoters, account manager and sales exec on
purchase and merchandise.
Keep track on weekly sales performance for all outlets with team.

7. Brainstorm for promotional mechanics and A&P.
Relief Account Manager during absence.
Close relationship with retailers such as departmental store buyer, mall landlord etc.
Reason for leaving: Principal decided to stop franchising in Singapore, this business was closed
down. Was being transferred To Matsushita Greatwall as Product Development Manager-
Furniture
Gap International Sourcing Ltd – Singapore
Associate Merchandiser (Women Woven- Top, Bottom and Maternity)
Feb 2003 – August 2005

8. Sample yardages booking for proto samplings.
Allocate styles to different factories for executing proto samples.
Review proto samples with designer and mark changes to download to factories for making Line
Adoption samples.
Do initial costings with factories base on proto and line adoption samples.
Negotiate costing with factories to achieve division target IMU.
Suggest and provide garment construction options to SF’s designer and
counterparts for cost savings as well as achieving target IMU.
Follow-up daily garments production with each factory to ensure orders are
proceed accordingly and ship on time.
Review and approve wash submits from factories
Create purchase orders as well as issue order confirmations
Fabric and trims sourcing and development to ensure bulks are affordable
Initial bulk fabric and trims bookings with fabric mills and suppliers
Reason for leaving: Family commitment, Look after my baby
References: Available upon request
Notice Period: 1 -3 weeks