1. Preparedby: BIG on Placements www.bigonplacements.co.za
Curriculum Vitae
Nic Horak
Document Revision: 1.0
Document Revision Date: 2016/04/25
Contact Details
NAME TELEPHONE CELL EMAIL ADDRESS
NIC HORAK +27 76 230 9553 +27 76 230 9553 NIC.HORAK@GMAIL.COM
Table 1: Contact Details
2. Confidential Nicolaas Johannes Horak P 2/11
1.1 Executive Summary
Accepting challenges is the foundation of Nic’s life experience and he does this with great
confidence. He is a committed individual and prides himself in being direct, spontaneous and
communicative. He considers himself as being very assertive, goal orientated and results driven
individual.
His leadership skills are well developed and has allowed him to spontaneously interact with ethnic
diverse populations and groups. He is a motivator and an organizer and these skills have enabled
him to effectively defuse problem situations with clients using tact, thus creating an excellent working
foundation and environment.
Nic thrives on inventing new plans and getting involved with growth plans and seeing them through.
Marketing is a major factor when dealing with Retail and/or Commercial Customers.
He offers excellent contacts in top Retailers, having been in retail in excess of 10 years. He has an
extremely strong sales ability and has proved this by growing all his accounts between 96% - 396%
ytd. He firmly believes that his hands-on mentality and energy, along with his other skills are
responsible for these results.
Nic lives by his motto – “Know your Customer before you even go to see your Customer”
1.2 Personal Data
PERSONAL DATA FOR: NIC
Surname Horak
First Names Nicolaas Johannes
Date of Birth 31 January 1983
Languages English, Afrikaans (Read, Speak, Write)
Gender Male
Nationality South African Citizen
Criminal Offences None
Transport Own
Availability Negotiable
Salary Expectation Negotiable
Table 2: Personal Data
1.3 Educational History
EDUCATIONAL HISTORY AND QUALIFICATIONS
Basic Qualification Diploma: Management and Sales
Institution Rand Afrikaans University
Year Completed 2001
Basic Qualification Diploma: Sales and Marketing
Institution LG: Korea
Year Completed 2010
3. Confidential Nicolaas Johannes Horak P 3/11
Other Courses A+
MCSE
Windows98, XP, Vista, Win 7,Win8
Microsoft Office 2003, 2007 (Advanced) All Programs
Basic Server Training
IBM Training
HP Technology Updates Weekly
System Security Training
Duxbury and Netgear Wireless and networking
Microsoft Licensing( Microsoft)
CPA(Internal)
Finance for non-Financial Managers(Internal)
SAP(Internal)
Marketing(Internal)
Way to Market(Internal)
Training at Lighting and LG Manufacturing Factory(Internal and South
Korea)
Management(South Korea)
Supply Chain(Internal)
LED Lighting(Internal)
Selling management(internal)
Management stage 1 and 2(Internal)
Marketing stage 1-3(Internal)
DDP(internal )Philips
GDP(Internal)Philips
CRM(Internal)Philips
CPA (Internal)Philips
Institution Various
Year Completed Various
Table 3: Educational History
1.4 Computer Literacy
COMPUTER PACKAGE/SOFTWARE
Microsoft Office 2003, 2007, 2010 Advanced
Apple Mac Hardware & Software for quicker results
Table 4: Computer Literacy
4. Confidential Nicolaas Johannes Horak P 4/11
1.5 Employment History
COMPANY POSITION HELD PERIOD OF EMPLOYMENT
Self-Employed Sales Director Aug 2015 – Current
Haier South Africa Sales Manager Apr 2014 – Aug 2015
Philips Lighting South Africa Retail Channel Manager May 2012 – May 2014
Fujifilm National Sales Manager Feb 2012 – April 2012
Nikon South Africa National Sales Channel Manager Jun 2011 – Feb 2012
LG Electronics South Africa Key Accounts Manager / Business
Development Manager
Aug 2010 – May 2011
LG Electronics South Africa Key Account Manager Jan 2009 – Aug 2010
LG Electronics South Africa Sales Representative Apr 2008 – Jan 2009
Ivolve Pty Ltd Internal Sales Accounts Jan 2007 – Apr 2008
Sahara Computers Team Leader / Sales Executive Jun 2004 – Jan 2007
Nexxon Computers Head of Sales Department Oct 2002 – Jun 2004
Table 5: Employment History
1.6 Previous Employment
PREVIOUS EMPLOYMENT DETAILS
Company Haier South Africa
Position Held Sales Manager
Period of Employment Apr 2014 – Aug 2015
Duties and
Responsibilities
Developing the annual strategy and the execution plan
Responsible for the sales/ profit/ timely payment collection and stock
reduce target
Cementing the current relationship with retailer and developing new
channels
Putting forward the trading policy and incentive scheme for the store
team
Optimizing the value chain
Developing the pricing strategy
Responsible for the in-store marketing and promotion
Managing the in-store ambassador
Collecting other brands’ sales and marketing information
Responsible for store management and new order acquirement
Responsible for order execution and payment collection
Responsible for sales agreement with retailers and retailer credit
application
Responsible for sales management such as forecasting and market
analysis etc.
Responsible for sales cost
Developing clearance plan for slow moving stock
Company Philips Lighting South Africa
5. Confidential Nicolaas Johannes Horak P 5/11
Position Held Retail Channel Manager
Period of Employment May 2012 – May 2014
Duties and
Responsibilities
Handling the following accounts at head office level:
o Makro- 19 Stores
o Spar South Rand HQ - 340+ Stores
o Spar North Rand HQ – 156 Stores
o Spar Lowveld HQ - 102 Stores
o Builders Warehouse 24 Stores(Potential of 46)
o Clicks Group- 487 Stores
o Checkers Group- 256 Stores (Potential of Shoprite 320+ stores)
Planning promotions month +3 (broadsheet advertising)
Forecasting stock for month +6 per channel also setting up planning
on how to sell through the stock within channels to clear stock being
sold
Ability to break down resistance and open new sales opportunities
Marketing plans month +12
Customer entertainment where needed
Demand planning and negotiate key placement for Philips Advertising
In store display (stands, point of sale etc.)
Putting together promotions like in-store promotions, Salesman
promotions etc.
Doing all new listings per channel and channel managing what SKU in
what channel in order to differentiate
Managing external merchandising company nationwide (including
weekend promoters) Bi-weekly Meetings.
Constantly making sure the IGM and Sellex is in line with what is
required even when a deal is offered.
Building relationship with stores GM`s and in store staff in order for the
Philips Products to always be well presented and priced correctly.
Tracking weekly / monthly and quarterly sales versus budgets and sell
through
Handling of all Spivs and incentives within all channels
Managing internal Sales support staff.(supply Chain)
Creating and managing a yearly marketing budget for each Channel
per Channel to be able to break it down per SKU sold versus
Setting up weekly and bi-weekly meetings with buyers, planners and
merchandise executives in order to have accurate information per
channel to manage the channel accordingly and to get market
information
Travelling daily to buyers, planners and stores to build up stronger
relationships
Managing his marketing spend budget
Managing stock levels and allocations to channel
Negotiating weekly broadsheet advert space and what SKU will be
advertised and lining this up with In store activities to sell though the
SKU on advert as well as her full range across the Philips Brand
Plan weekly on how to move SMS (slow moving Stock) per channel, in
order to sell out and therefor getting more orders in return.
Managing Distributor on top of all the retail accounts to make sure
payment is on time, returns, promotions etc.
6. Confidential Nicolaas Johannes Horak P 6/11
Getting new Products listed or extending the range within a channel in
order to increase sales, but at the same time track sales weekly.
Work closely with the all Mt Members to develop a sales plan.
Face to face visits are key. Major stores a weekly/Bi-Weekly from
Philips Staff not Smollan is key in winning in store.
Do special promotions with keeping a close eye on ROI
Making sure all the latest stock is in store, pricing is right and company
always displayed at the Golden Zone (Condoler end, Side panels,
Bins etc.
Making sure full range of stock is on the floor and it’s in perfect
condition
Putting together specials and keeping it up to date on a weekly basis,
with the help of in store managers to promote the product and the
head office so company has top down and bottom up. Keeping a close
eye on quarterly growth as well as sales and sell through figures.
Always be up to date with adverts breaking that it is the right image at
the right price and the look at the ROI at the end of the Promo.
Singing off every single order that comes in to make sure pricing is
correct as well as delivery date.
Daily queries on pricing/credits and all general queries.
Daily management of sales vs returns.
Manage returns. Investigate legitimacy.
Daily touch-base meetings with Consumer team to ensure everything
is running smoothly and if there are problems for company to resolve
ASAP.
Daily reports on request
Analysing the Distributor account – orders vs. payments.
Sets up a Retail meeting weekly where company involve the following,
Supply chain, Accounts, Marketing and Management if available.
Manage accounts department per account where company had the
manual invoice problems so have to call each store as weekly new
credits arrive.
Store visits to build relationships which are key and get orders with the
likes of Spar etc.
Weekly meeting with Distributor to discuss the way forward.
Achievements
Brought on Board Spar, a completely new account and operate
directly through their DC
Grown the Makro account by 212% in a few months
Created deals, pricing structures and planning for every sector in the
company from scratch
Grew retail portfolio from 0 to R8m in three months, brought on four
huge Channels on board and planning on getting 2250 stores on
board in retail before Q4 2013
Clicks now exclusively stocks Philips bulbs after long negotiations.
Company FujiFilm
Position Held National Sales Manager
7. Confidential Nicolaas Johannes Horak P 7/11
Period of Employment Feb 2012 – Apr 2012
Duties and
Responsibilities
Forecasting
Marketing Plan ahead
Customer Entertainment
Managing Sales Team
Managing targets and budgets
Company Nikon South Africa
Position Held National Sales Channel Manager
Period of Employment Jun 2011 – Feb 2012
Duties and
Responsibilities
Managing the following accounts at head office level:
o Game
o Dion Wired
o Makro
o Incredible Connection
o Hi-Fi Corporation
o Clicks Group
o Foschini Group
Planning promotions month +3 (broadsheet advertising)
Forecasting stock for month +6 per channel also setting up planning
on how to sell through the stock within channels to clear stock being
sold in
Ability to break down resistance and open new sales opportunities
Marketing plans month +12
Customer entertainment where needed
Demand planning and negotiate key placement for Nikon Advertising
In store display (stands, point of sale etc.)
Putting together promotions like ICC Cricket, Salesman promotions
etc.
Doing all new listings per channel and channel managing what SKU in
what channel in order to differentiate
Managing external merchandising company nationwide (including
weekend promoters)
Tracking weekly, monthly and quarterly sales vs budgets and sell
through
Handling of all Spivs and incentives within all channels
Managing internal sales support staff
Creating and managing a yearly marketing budget for each Channel to
be able to break it down per SKU sold versus
Setting up weekly and bi-weekly meetings with buyers, planners and
merchandise executives in order to have accurate information per
channel to manage the channel accordingly
Travelling to Walmart Head Office in Durban bi-weekly to meet with
Buyers at Head Office
Managing own marketing spend budget
Managing stock levels and allocations to channel
Negotiating weekly broadsheet advert space and what SKU will be
advertised and lining this up with in store activities to sell though the
SKU on advert as well as her full range across the Nikon Brand
8. Confidential Nicolaas Johannes Horak P 8/11
Putting different bundles together for each channel to differentiate
each mass channel to be Unique
Company LG Electronics South Africa
Position Held Key Accounts Manager / Business Development Manager
Period of Employment Aug 2010 – May 2011
Duties and
Responsibilities
Responsible for Dion Wired and Game at Head Office level, Nation
Wide
Planning quarterly, yearly
Work closely with the MD to develop sales plans
Ability to break down resistance and open new sales opportunities
Marketing plans month+12
Customer entertainment where needed
Demand planning and negotiate key placement for LG advertising
In store display (Stands, Point of Sale etc.)
Arranging promotions like ICC Cricket, F1 Grand Prix trips, Salesman
promotions etc.
Making sure all the latest stock is in store
Making sure full range of stock is on the floor and it`s in perfect
condition
Keeping track of actual budgets versus yearly target
In charge of all Spivs and promotion within his channel
Putting together specials and keeping it up to date on a weekly basis
Creating and managing a yearly marketing budget for each client
Manage the Game and Dion Wired Account nationally and ensure to
dominate in store and market share
Travel to Durban every second week to see Game/Dion Wired Buyer
and Directors at their Head Office in Durban CBD at Massmart offices
are based in Kwa Zulu Natal
In charge and running a budget that exceeds R400m a year
Company LG Electronics South Africa
Position Held Key Account Manager
Period of Employment Jan 2009 – Aug 2010
Duties and
Responsibilities
Running and growing top forty independent customers in Gauteng and
Mpumalanga
Give in store product knowledge
Work closely with the MD to develop sales plans
Ability to break down resistance and open new sales opportunities
Face to face client visits
Customer entertainment where needed
Demand planning and negotiate key placement for LG advertising
Special promotions, while monitoring ROI
Dealer visits twice a month
Ensuring all the latest stock is in store
9. Confidential Nicolaas Johannes Horak P 9/11
Making sure full range of stock is on the floor and it’s in perfect
condition
Keeping track of actual budgets versus yearly target
Collecting and approving promotions and SPIVS for the salesman
Putting together specials and keeping it up to date on a weekly basis
Creating and managing a yearly marketing budget for each client
Managing 27 of the top independent clients in Gauteng
Monitoring quarterly growth as well as sales and sell through figures
Company LG Electronics South Africa
Position Held Sales Representative
Period of Employment Apr 2008 – Jan 2009
Duties and
Responsibilities
Selling of all white and brown goods to the retail market
Managed the whole Mpumalanga area as well as Centurion
Responsible for all major retail outlets for example:
Game
Makro
Dion Wired
Lewis
House and Home
Daily call sheets
Weekly sales meetings
Month-ahead planning
Forecasting
In-store displays
Compiling of adverts and birthday deals and specials
Arranging credits and returns on faulty stock
Negotiation of window and prime spot displays
Company Ivolve Pty Ltd
Position Held Internal Sales Accounts
Period of Employment Jan 2007 – Apr 2008
Duties and
Responsibilities
Selling of IT hardware and software products to the various clientele,
and to deal with the major IT suppliers throughout South Africa with
the following responsibilities
Give feedback on orders
Give information on payments received
Give pricing
Supply feedback on the status of machines
Supply feedback on deliveries/warranty items
Manage Internal Accounts
Manage and control back order reports daily
Obtain prices and quote clients
Placing orders
10. Confidential Nicolaas Johannes Horak P 10/11
Making sure stock gets delivered to clients
Managing accounts externally and building up of clientele
Offering clients a full technology solution
Ordering internal stock and managing it
Offering telephonic support
Client visits and closing deals
Following up on leads and selling clients not only a system, but a full
solution for their Company
Giving any IT and Networking advice
Selling of Cisco, Netgear, HP, Intel, Samsung, Acer, Symantec,
Microsoft, DELL and all other computer related products
Company Sahara Computers
Position Held Team Leader / Sales Executive
Period of Employment Jun 2004 – Jan 2007
Duties and
Responsibilities
Team Leader
Team Leader with three sales people reporting in to this role
Various reports requested by management
Attend sales training with Vendors
Investigating and resolving client queries
Arranging credits and stock
Assist at work functions to entertain clients
Management of sales team
Sales Executive
Selling of IT hardware and software products to various clientele and
liaise with major IT suppliers throughout South Africa with the following
responsibilities:
Give feedback on orders
Give information on payments received
Give pricing
Give feedback on the status of machines
Give feedback on deliveries, warranty items
Phone regular clients, new clients
Hand in daily backorders
Phone regular clients, new clients
Give feedback on stock levels and customer requirements
Hand in necessary
Company Nexxon Computers
Position Held Head of Sales Department
Period of Employment Oct 2002 – Jun 2004
11. Confidential Nicolaas Johannes Horak P 11/11
Duties and
Responsibilities
Selling of IT hardware and software products to various clientele
Deal with major IT suppliers throughout Gauteng Province
Table 6: Previous Employment Details