1. BILJANA STOJKOVIĆ
• Address: 27. marta 41, Belgrade
• Phone: 064.82.15.601
• E‐mail: biljanastojkovic@gmail.com
• Date of birth: 25th
October 1975
• Married
• Mother of a four‐year old son
Responsible, dynamic and result‐oriented senior manager, with strong entrepreneurial spirit and experience in overall
management of the middle‐sized FMCG domestic company. Several years’ experience in business strategy and
marketing planning fields, coupled with sophisticated communication skills, deep insight into domestic market and work
with people under demanding and high‐pressure circumstances, were a key to the successful integration of new
businesses in the existing one, contributing to the constant development of company’s portfolio and activities and its
overall growth.
SKILLS
Implementing and incorporating new business
strategies into the existing business
Identifying business opportunities for the
company and managing key account relationships
Developing a referral network and building
relationships with clients
Prospecting and uncovering meaningful needs of
potential clients
Preparing and executing marketing strategies
and campaigns
Highly skilled in sales, negotiations,
strategy and finance.
Strong presentation skills
New Product Development and Launch
Organization of Sales, Logistics and
Distribution
Corporate Communications
Excellent knowledge of MS Office.
Languages: Native Serbian. Fluent
English. Good Italian.
EDUCATION
Degree in Psychology, University of Belgrade, GPA: 8.21 (10.00), 1994 ‐ 2000
Idea School of Creative Thinking, S TEAM SAATCHI & SAATCHI, Advertising Agency, 2001
PROFESSIONAL EXPERIENCE
Chief Executive Officer at Sterling, Belgrade (www.sterling.rs )
Achievement: managed to grow the company and its business from a small to a middle‐sized, with the annual turnover
of Euro 5 mill
(2005 – to present)
• Responsible for the development, implementation and control of the company’s business strategy
• Managed 60 full‐time and 20 part‐time employees, from recruitment and selection to career development
• Coordinated planning, budgeting, forecasting and reporting
• Responsible for initial contact and negotiations with key clients
• Established and maintained relations with key accounts, both foreign and domestic ones
• Monitored domestic and Montenegrin markets, laws and regulations
• Organized and conducted the launching of private label products for Delta Holding
• Building relationships with potential and current business partners: Disney, Sisma, Karelia Tobacco Company,
P&G Beauty, Conter, BAT, Admiranda, Altadis (Gauloisess), Stenago, Free style, Kelemata, Delta, Lilly, PKS…
• Initiated and coordinated CSR related projects

2. New Business Manager at mother company BAR‐KOD (incl. BAR‐KOD SHOP and TABACCO SHOP), Podgorica
(2002 – to present)
Achievement: managed to provide contacts, organize meetings with potential foreign clients and close business deals
with interested parties
• Established and maintained relations with potential clients for Montenegrin market
• Negotiated business deals through successful presentation of the company`s portfolio and activities as well as
favorable market opportunities
Marketing Director at Sterling doo, Belgrade
(2002 – 2005)
Achievement: Successfully introduced new products on the Serbian market, based on carefully prepared and executed
marketing campaigns
• Prepared and implemented marketing strategies for the development and launching of FMCG products for the
Serbian and Montenegrin market
• Managed public and media relations
• Defined and implemented communication strategy (ATL and BTL)
• Managed cooperation with marketing agencies and monitored creativity development of campaigns
implementation
• Evaluated impact of marketing campaigns
Media planner at Kreativa Marketing Agency
(2001‐2002)
• Prepared media plans and conducted media plan related analyses
Account and Media planner at S Team Ideas Group – Zenith Media S, Saatchi&Saatchi
(2001)
• Assisted in the preparation of media and account plans for domestic and multinational clients –
(Proctor&Gamble ‐ among many others)
Assistant in focus group / qualitative research Strategic Marketing and Media Research Institute (SMMRI)
• Prepared focus groups and assisted in the moderation and interpretation of the relevant findings
PROJECTS:
Tobacco‐related projects for Montenegrin market:
• Prepared and launched BAT products (2008)
• Redesign and new business strategies for Tobacco shop kiosks chain
NGO sector‐related projects and researches:
• Project: Qualitative research on the evaluation of the project “Gradjanin” (Civic initiatives, Belgrade, 2003)
• Research: “Xenophobia Among the Young Population in Yugoslavia – part 1 and 2” (Centre for Antiwar action,
Belgrade, 1999 – 2000)
• Research: “Experimental research on social acceptance of HIV positive children in school environment” (Open
Social Fund, Budapest and psychology ‐ research team, Belgrade 1997 – 1998)
INTERESTS:
• Yoga, photography, design, movies, parachuting