Maria Soledad Prieto Agoncillo is an Account Director at The Arc Group Inc., a full service advertising agency in Manila, Philippines. She has worked in advertising since 2009 and handles a team that works on creating ATL, BTL, and digital campaigns. Some of her notable campaigns include developing local events to promote an online buy and sell site, launching various Nissan vehicles in the Philippine market through TV, radio, and outdoor advertising, and creating a campaign with an internet celebrity to address rising ATM fraud. She is fluent in English and knowledgeable in Spanish.

1. Maria Soledad Prieto Agoncillo
Account Director

2. Overview
•About Me
•Resume
•Work Experience
• Advertising Experience
•Notable Campaigns
•References

3. About Me
•Spanish citizen who grew up in Manila, Philippines with 5 siblings to share memories with.
•I have always loved to travel and learn new cultures. I enjoy the thrill and excitement of what it brings and what it teaches a person.
•I have been in the advertising industry since 2009 and there has never been a dull day since.
•I value talks with insightful people as this serves as an eye opener of what the world and other people may offer.
•I strive on excellence and creativity through the passion I have of making the world see things in a different light.

4. Resume
•Education
–Universidad Complutense Madrid
•October 2011 to December 2011
•Spanish Language Course
–De La Salle University – Manila
•May 2004 – October 2009
•Double Degree Course
•AB International Studies Major in European Studies
•BS Commerce Management Major in Legal Management
–Poveda Learning Centre
•June 2000 – March 2004
•High School Diploma

5. •Work Experience
–The Arc Group, Inc.
•Account Executive
•Senior Account Executive
•Account Director (December 2013 – Present)
–English For Fun , Madrid Spain
•English Teacher
–BEDA , Madrid Spain
•Language Auxiliar
•Extra-Curricular Activities
–Batch President, Student Council (De La Salle University)
–VP Socio Civic Activities, Student Council (De La Salle University)
–AVP Socio Civic Activities, Student Council (De La Salle University)

6. •Skills and Talents
–Fluent in English and knowledgeable in Spanish
–Driven and Passionate
–Good leader and team player
–Risk taker and loves challenges

7. Advertising Experience
•The Arc Group Inc. Is a 7 year old full service advertising agency with a core in digital executions based in Manila, Philippines.
•I believe that hard work and dedication has gotten me to where I am today as an Account Director of the agency.
•I believe that research and insighting are key tools in creating effective advertising campaigns.
•I am well equipped in creating ATL, BTL, and digital campaigns from scratch. Starting off from research up until the execution.
•I have handled brands across different industries making sure that all campaigns are effective in addressing its objectives.
•I handle a team of 2 Account Executives and work closely with the Managing Partners of the agency.

9. Notable Campaigns
•The problem
–The brand was number 2 in the online buy and sell industry in The Philippines.
–The brand was seen as the “older” and “boring” site as compared to its competitor.
•The Plan
–Take part in local “fiestas” around the country that will build awareness, localize the brand and tap the younger target.
•Role
–Over all campaign management
–Partner relations
–Event management

11. Notable Campaigns
•The problem:
–The client wanted a marketing campaign that would personify them as a brand that cares for the world through its eco friendly products.
•The plan:
–Started Ecommunity, the first road show of the brand.
–Showcased the different CSR projects and highlighted the eco friendliness of the brand’s products.
–Road safety campaign. Tied up with distinguished guests to give free seminars to the public.
•Role:
–Over all campaign management
–Social Media Management
–PR Management
–CSR
–Event Management

13. Notable Campaigns
•The Problem:
–Credit card companies were offering rewards for using their credit cards but the minimum spend was too high for the average Filipino.
•The Plan:
–Create a campaign that would increase credit card usage for the brand by having a lesser minimum spend.
–Partner with brands that were known to be of high value by the target market despite it’s minimum spend to enjoy the reward.
–Partners : Burger King, BreadTalk, Cinnabon
•Role
–Overall campaign management
–Partner Negotiations
–Radio
–Print Ad
–Out of Home Advertising

15. Notable Camapaigns
•The problem
–Nissan had several cars to launch in the Philippine market that the agency had to address.
•The plan
–The agency created several campaigns to launch the following cars in the market:
•Sentra 200, Xtrail CVT, Teana
•Role
–Over all campaign management
–Brand positioning
–TVC
–Radio
–Out of Home
–Launch Event

17. Notable Camapaigns
•The problem
–ATM fraud in the Philippines was becoming alarmingly high and had to be addressed.
•The plan
–The agency created the WIGL campaign with Ramon Bautista, the Philippines’ internet super star.
•Role
–Over all campaign management
–Brand positioning
–Radio
–Print

19. References
•Michael Cuaso
–CEO, The Arc Group Inc.
–choco@teamarc.net
•Sanya Coo
–Copy Writer, Lowe Philippines
–sanyacoo@gmail.com
•Kryselda Lozano
–Operations Manager, The Arc Group Inc.
–dada@teamarc.net

20. Notes
•Availability in Europe:
–January 2015
•Holder of Spanish passport

21. Thank You!