Ever wanted to know how customer reviews can enhance your eCommerce efforts? SEO, PPC, Social Media, Business Insights, plus many more benefits are waiting to be discovered. See for yourself!

1. Customer Reviews for
eCommerce
James Perrin
Feefo, Digital Comms Specialist
James.Perrin@feefo.com

2. The Digital Word of Mouth
£1bn £14bn £23bn

3. The Digital Word of Mouth
bn

4. 89%of Internet users say reviews influence
their purchasing decision
Source: etailing Group

5. 79%Read reviews about you before deciding
whether or not to visit your
outlet or site
Source: BrightLocal Consumer Report

8. But the
problem is…

9. Source: Yelp.com

13. James Kay
TripAdvisor Spokesperson
We have a team of over 300 content
specialists using sophisticated tools and
techniques, including best practices from
industries such as banking, to catch
fraud.

14. A better,
simpler
solution?

15. Source:
Caters
News
Agency

16. Open vs Closed Platform – At a Glance
Open Closed
Anyone can leave a review: Tom,
Dick and Harry
Only customers that have made a
transaction are invited to leave a
review
Non verified reviews cannot be
sent to Google
All reviews are verified and sent to
Google
Verification Process is lengthy
and arduous for the customer
Reviews are purchase verified, by
invite only, and 100% Trusted

17. SEO Benefits
Customer reviews improve
your search rankings

18. Keywords and merchant name in reply
SEO Benefits

19. SEO Benefits
25%Of search results for the world's 20
largest brands are links to user-
generated content.
Source: Kissmetrics 2015

20. (175 reviews)
Increase in conversions,
just by placing scores
next to ‘Buy Now’
6%
Source: Feefo
CRO Benefits

21. CRO Benefits
A product with a one
star review
Has 110% more
chance of selling,
compared to a product
with no reviews
(Google)

22. PPC Benefits
Adding seller ratings to a search ad
boosts CTR by an average of
17%Source: Google AdWords blog

23. PPC Benefits
• Drive more qualified traffic
• Provide useful information to consumers
• Differentiate product quality

24. Social Media Benefits
Customer
reviews drive
social traffic

25. Social Media Benefits

26. Social Media Benefits

27. Business Insights

29. Case Study: Monarch Airlines
Feefo has provided us with an excellent source of
customer insight over the past 18 months; allowing us to
track and report on a monthly basis to better
understand movements in negative feedback.
Ian Chambers, Head of Digital &
Marketing at Monarch Airlines

30. Case Study: Monarch Airlines
Adding the Feefo Widget below the
basket summary created higher trust,
leading to:
3.01% uplift in revenue per visitor.
2.94% increase in total flight bookings.

32. Case Study: Pet Drugs Online
147,000
12,416
100s
invited to talk
conversations took place
of insights

33. Case Study: Pet Drugs Online
31%
8%
99%
Company growth, and accelerating
Versus market average of
Feefo Service Rating

34. Case Study: Gopak

35. Case Study: Gopak
CPC decrease of 12%
29% increase in CTR
Bounce Rate decrease of 8%
6.7% increase in Conversion Rate
Organic Traffic increase (y-o-y) of 245%

37. The future of reviews…