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31 Tools of the Trade for Affiliate Marketers

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This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Three affiliate marketing veterans share 31 of their favorite web apps and tools they use almost daily for social media development, site monitoring, office management, marketing, and content research.

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31 Tools of the Trade for Affiliate Marketers

  1. 1. 31 T O O L S O F T H E T R A D E F O R A F F I L I A T E M A R K E T E R S
  2. 2. J E A NNI NE C R OOKS Client Services Manager Affiliate Window
  3. 3. J OHN P L OB RUTTO Director of Affiliate Solutions & Partnerships Airport Manager Technology Director Sales Manager President Head of Global Distribution US Sales Director Director Business Development Director Affiliate Partnerships North America Director of Affiliate Solutions & Partnerships
  4. 4. MI K E A L L EN Internet Marketing Navigator Businesswright Consulting
  5. 5. • Social Media Development • Site Monitoring • Office Management • Marketing / Research • Content Development 31 TOOLS OF THE TRADE FOR AFFILIATE MARKETERS
  6. 6. SOCIAL MEDIA DEVELOPMENT
  7. 7. # 1 FOLLOWERWONK Twitter Analytics o Follower analytics – Identify influencers following you o Identification, authority, location, activity o Find new influencers o Engagement o Easy Follow/Unfollow o Follower Gains/Losses o Results downloadable o Manage multiple accounts Free to $79/mo. Moz.com/followerwonk
  8. 8. # 2 DRUMUP Social media & content marketing o Fresh content recommendations o Review, create and publish posts o Twitter, Facebook, LinkedIn o Hashtag recommendations o iPhone & Android apps o Manage multiple social accounts Free to $19 (and up)/mo. drumup.io
  9. 9. # 3 BUFFER Schedule your posts for later o Shares your content at the best possible times throughout the day o Post to all social networks o Easily select which social accounts you want to post to. o Post the same message to all accounts or add context by customizing each.
  10. 10. # 4 TINYURL.COM Create tiny URLS to shorten links o URL that will not break in email postings and never expires. o Redirect to any page on your site o Hide your affiliate URLS o Toolbar feature
  11. 11. SITE MONITORING
  12. 12. # 5 UPTIME ROBOT Website uptime monitoring o Easy setup in beautiful dashboard o http(s), ping, keywords, more o Alerts via email, SMS, Twitter o 50 monitors checked every 5 min. Free to $4.50/mo. uptimerobot.com
  13. 13. # 6 VERSIONISTA Monitor web site changes o Alerts for content added/removed o View side by side comparison o Changes highlighted red or green o Filters, archives, tracking, more Free to $19 (and up)/mo. Versionista.com
  14. 14. # 7 PINGDOM TESTS Page speed and DNS testing o Enter your URL to test o Analyzes website performance o Get scores & recommendations o Find out if DNS servers are configured correctly Free! tools.pingdom.com
  15. 15. # 8 RESPONSINATOR See your site’s mobile experience o Test responsive websites o Emulates different devices o See various screens & resolutions o Make your own “Responsinator” o Better promote your content Free to $6/mo. responsinator.com
  16. 16. # 9 HELP SCOUT Help Desk Automation o Customer friendly o Workflow builder o Hosted knowledge base o Traffic Cop – prevents duplicate responses o Live Chat functionality available Free to $40/user/month HelpScout.net
  17. 17. # 1 0 G O O G L E A N A L Y T I C S Analytics Tool o See what’s working and fix what’s not o Use customer insights to get stronger results across all sites, apps and offline channels. o Also gives insights into how visitors find and use your site, to keep them coming back. Free
  18. 18. OFFICE MANAGEMENT
  19. 19. # 11 EVERNOTE Information Management o Share info across multiple devices o Clip web pages and images o Scan/digitize business cards o Search text in PDFs o Browse note history Free to $69.99/year Evernote.com
  20. 20. # 1 2 DOODLE Simplified scheduling tool o Easy online group scheduling o Syncs with your calendar o Outlook, Google, iCal o Sends reminders o Accepts appointments online o Mobile tools Free to $39/year doodle.com
  21. 21. # 1 3 WUNDERLIST Synced to-do lists o Collaborate & share lists o Reminders, due dates, notes o Ideal for personal & professional • Mobile/desktop apps & web Free to $4.99/mo. wunderlist.com
  22. 22. # 1 4 HARVEST Simple time tracking software o Replacement for timesheets o Great for billing clients o Web, desktop & smartphone apps o Colorful time usage reports Free to $12/mo. for 1 user getharvest.com
  23. 23. # 1 5 MA I L CHI MP. COM Newsletter provider o Easy drag and drop designer to create campaigns that match your style o Robust marketing automation makes sure emails get to the right people at the right time o Advanced reporting features are easily accessible anywhere Free!
  24. 24. # 1 6 F R E E C O N F E R E N C E C A L L . C O M 100% Free Conference Call Service o Free Online Meetings o Record and Share Any Call o Quick and Easy Group Meetings o Available on Demand o HD Conference Audio/Video o Screen Sharing o International dial-in access Free!
  25. 25. # 1 7 D R OPBOX. COM File Sharing o Access files from anywhere, on any device, and share them with anyone. o Save files on your computer, then access them on your phone from the road. o Everything stored in Dropbox is synced automatically to all your devices. o Up to 16GB free space Free
  26. 26. MARKETING / RESEARCH
  27. 27. # 1 8 CANVA PDF Creation Tool o Create presentations, social media graphics, infographics, ads, business cards, letterhead o Free and paid images o Variety of fonts, icons & shapes o Tutorials available o Creations shareable Free/Based on selections Canva.com
  28. 28. # 1 9 WISESTAMP Rich email signatures o Easy online templates o Create multiple signatures o Works on all major platforms o Vividly promotes your content Free to $4/mo. wisestamp.com
  29. 29. # 2 0 Z OHO/ SURVEY. COM Free surveys and reporting o Templates in 30+ Languages o Customized themes lets you tailor the look of your survey o Organize your surveys to make them more relevant to participants, and improve the quality of responses. o Real time reporting and analytics Free
  30. 30. # 2 1 OWLER. COM Competitor Intelligence o Free company intelligence o Insights on companies you follow o Stay up to date on your competitors with daily snapshots o See how you stack up with weekly reports Free!
  31. 31. # 2 2 SIMILARWEB Website traffic analytics o Discover competitor web data o Traffic & engagement stats o Organic & paid keywords o Similar sites, audience interests o Browser toolbar extension o Global, country, category rankings Free to $199 (and up)/mo. similarweb.com
  32. 32. # 2 3 ICONOSQUARE Instagram Analysis o Track follower growth & composition o Engagement analysis o Hashtag performance & insights o Competitor comparison o Live Chat functionality available o Photo & video contest management $49 - $499/yr. Iconosquare.com
  33. 33. # 2 4 SHOPIFY Ecommerce Platform o Comprehensive dashboard management o Tax/Shipping functionality included o Robust sales reporting o Free store templates o Easy setup o 70 payment gateways $9 - $299/mo. Shopify.com
  34. 34. # 2 5 JOTFORM Online Form Builder o Template form catalog o Tax/Shipping functionality included o Robust sales reporting o Free store templates o Easy setup o 70 payment gateways $9 - $299/mo. jotform.com
  35. 35. # 2 6 W-TS WordPress theme detector o Enter URL and search – easy! o Detects if site uses WordPress o Identifies parent & child themes o Detects plugins being used o Great for ideas & research Free! whatwpthemeisthat.com
  36. 36. CONTENT DEVELOPMENT
  37. 37. # 2 7 UBERSUGGEST Keyword Suggestion o Choice of sources – web, YouTube, news, images o Results in multiple languages o Deeper research by word o Word Cloud o Google Trends available o Results downloadable o Manage multiple accounts Free Ubersuggest.io
  38. 38. # 2 8 SEARCHBOTH.COM Use two search engines at once o Compare search results instantly o Google, Yahoo!, Bing & 5 more o Side by side display o 18 localized international sites Free! searchboth.com
  39. 39. # 2 9 WHOI S.I CANN. ORG Domain Ownership o Lookup any domain to find registered owner o Determine domain availability o Contact network administrators regarding technical difficulties o Investigate identity in response to cyber attack Free
  40. 40. # 3 0 MA J E STI C.COM Site Explorer o Find out how all the websites on the internet link to each other o Largest Link Intelligence database on the planet. o Detailed information about how the fabric of the web is knitted together. Free - $399/mo.
  41. 41. # 3 1 WP ENGINE WordPress Hosting o Hosting designed specifically for WP sites o Scalability o Content delivery network o Faster load times o Automatic backup o Security o 24/7 support o Enterprise-level available $29 - $249+/mo. WPEngine.com
  42. 42. AND 2 BONUS TOOLS
  43. 43. # 3 2 WAVE Easy accounting, invoicing, etc. o Manage banking & credit cards o Easy invoicing & online payments o Record receipts (app option too) o Easy accounting & rich reports o Accept credit cards (low fees) o Payroll with direct deposit Free (payroll extra) waveapps.com
  44. 44. # 3 3 JIRA Issue and Project Tracker o Dashboard overview of projects o Strong for Agile, Scrum, Kanban o Customizable fields o Works with multiple 3rd party plugins o Set Individual permission levels o Reuse filters for specific criteria $10/mo. – scales based on needs atlassian.com/software/jira
  45. 45. Q&A 3 1 T O O L S O F T H E T R A D E F O R A F F I L I A T E M A R K E T E R S
  46. 46. Mike Allen Businesswright Consulting @istudybusiness / @mta1 mike@businesswright.com Jeannine Crooks Affiliate Window @Jeannine_Crooks jeannine.crooks@affiliatewindow.com John LoBrutto Liquid Web jlobrutto@liquidweb.com

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