Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sheerluxe - Rising Review Trends in 2016

236 views

Published on

An annual conference for retailers, the Sheerluxe B2B eCommerce Conference brings together some of the top names in fashion, for keynote sessions, presentations and networking.
Feefo Chief Commercial Officer, Matt Eames, spoke at the event on rising review trends in 2016.

Published in: Retail
  • Be the first to comment

  • Be the first to like this

Sheerluxe - Rising Review Trends in 2016

  1. 1. Reviews in 2016 Matt Eames, CCO
  2. 2. My talk today • What ‘millennials’ want • Evolving content • Taking advantage
  3. 3. A bit about us…
  4. 4. Who are ‘millennials’ ?
  5. 5. We are!
  6. 6. Convenience is king 1/3of millennials agree that smartphones will become their main purchasing tool Source: PwC
  7. 7. The power of feedback 29%Of millennials age 18-24 cite reviews as one of their most important decision factors Source: Barclays Feedback Economy Report
  8. 8. Millennials don’t queue
  9. 9. McDonalds are moving with the times Source: McDonalds “To improve the overall customer and employee experience: …self-ordering kiosks, handheld terminals and cashless payments.”
  10. 10. Disruptive technology …lose contact…
  11. 11. A helping hand
  12. 12. iBeacon Source: iBeacon.com
  13. 13. Post purchase feedback request
  14. 14. User Generated Content The voice of the customer, working for your business
  15. 15. The Evolution of Content
  16. 16. WikisQ and A sites Blogs Video ReviewsCompetitions Social Media Photos Forms of UGC
  17. 17. Benefits of UGC UGC videos get more views than brand owned content10x
  18. 18. Benefits of UGC of search results for the world’s 20 largest brands are linked to UGC 25%
  19. 19. Case Study: Burberry Sales surged 50% Y-O-Y following launch of site
  20. 20. Case Study: Starbucks Starbucks earned publicity and proved that they strongly value customer feedback
  21. 21. Case Study: Coca-Cola Increase in US sales 2%
  22. 22. Keep it 2016 - Millie's
  23. 23. Keep it 2016 - Millie's
  24. 24. Taking advantage The power of the play button
  25. 25. Bring Reviews to Life! 90%of information transmitted to the brain is visual.
  26. 26. Bring Reviews to Life! visuals are processed 60,000x faster in the brain than text
  27. 27. Benefits of Video video now appears in 70% of the top 100 search results listings
  28. 28. Benefits of Video 85%of customers are more likely to purchase after watching a product video. Source: Kissmetrics
  29. 29. Bring Reviews to Life! increase in views on content that has relevant images 94% Source: Kissmetrics
  30. 30. Red Bull space jump
  31. 31. Clever stunt! • 52m live views • $64.8m cost • $100m + of exposure
  32. 32. Or… Source: JukinVideo
  33. 33. Or… Source: JukinVideo
  34. 34. Chewbacca Mom Candace Payne • 136 million views in 3 days • Sold out on Amazon, Walmart, Toys R Us and many more • Now selling for $300 on Ebay!
  35. 35. Customers will give you video reviews…
  36. 36. Customers will give you video reviews…
  37. 37. …even for the strangest of things!
  38. 38. …even for the strangest of things!
  39. 39. The final word •Adapt to the millennial method •Think images •Involve your customers
  40. 40. Bring reviews to life!
  41. 41. Bring reviews to life!
  42. 42. Any Thank you! matt.eames@feefo.com

×