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In Pursuit of UGC: The Power of Genuine Reviews


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James Perrin speaks on how the power of genuine reviews are a source of quality user generation content.

Published in: Business
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In Pursuit of UGC: The Power of Genuine Reviews

  1. 1. In Pursuit of UGC: The Power of Genuine Customer Reviews James Perrin Digital Comms Specialist, Feefo
  2. 2. The Power of UGC 53% 76% 84%
  3. 3. The Power of Customer Reviews of consumers reported that UGC has an influence on what they buy. Source: Bazaarvoice
  4. 4. Example: Burberry Sales surged 50% Y-O-Y following launch of site.
  5. 5. Example: Starbucks Starbucks earned publicity and proved that it strongly valued customer feedback.
  6. 6. Example: Coca-Cola 2%Increase in U.S. Sales
  7. 7. Forms of UGC Q and A sites Blogs VideoReviews Competitions Social Media Photos
  8. 8. 89%of Internet users say reviews influence their purchasing decision. Source: etailing Group The Power of Customer Reviews
  9. 9. Example: Feefo Reviews
  10. 10. The Power of Picture Reviews 77% of eCommerce shoppers prefer authentic photos from customers over professional photos. Source: Yotpo
  11. 11. Example: Feefo Photo Reviews
  12. 12. The Power of Video Reviews Video content is shared 1,200%more times than links and text combined. Source: Simply Measured
  13. 13. Example: Feefo Video Reviews
  14. 14. Why UGC Reviews? InsightsTrust Traffic Sales
  15. 15. Source:
  16. 16. Why UGC Reviews? Traffic SEO PPC Social & Content
  17. 17. Traffic - SEO 25%Of search results for the world's 20 largest brands are links to user- generated content. Source: Kissmetrics
  18. 18. Traffic - SEO Review signals Improved CTR Reduced Bounce Rate Sources: Moz, Search Engine Land Algorithm updates
  19. 19. Traffic – SEO 245% increase in organic traffic Y-O-Y
  20. 20. Traffic - PPC Adding seller ratings to a search ad boosts CTR by an average of 17%Source: Google AdWords blog
  21. 21. Traffic - PLAs
  22. 22. Traffic – Social Media
  23. 23. Why UGC Reviews? Sales CTR Conversion Reduce CPC
  24. 24. Sales – Conversions Videos on landing pages increase average conversion rates by 86% Source: Eye View
  25. 25. (175 reviews) increase in conversion, just by placing Feefo scores next to ‘Buy Now’ 6% Source: Feefo Sales – Conversions
  26. 26. Sales – Conversions 3.01% uplift in revenue per visitor. 2.94% increase in total flight bookings.
  27. 27. Sales: Reduce CPC CPC decrease of 12% Bounce Rate decrease of 8% 6.7% increase in Conversion Rate
  28. 28. Takeaways UGC & Customer Reviews increase: Trust | Traffic |Sales | Insights Traffic & sales improve by enhanced: SEO | PPC |Social | Content