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CONVERSION

30 STATS
OPTIMIZATION

YOU SHOULD KNOW
1

4 in 5 marketers say their company
website isn’t operating at full
potential

Source: Demandbase/Focus (2011)

Copyrigh...
2

22%

Marketers who are satisfied with
their current conversion rate

Source: Econsultancy (2012)

Copyright 2014 SwayHu...
3

56%

CMOs who say they are “unprepared
to meet ROI accountability
demands”

Source: IBM (2011)

Copyright 2014 SwayHub ...
4

25% of the average marketing
budget is allocated to web marketing
Source: Forrester

Copyright 2014 SwayHub LLC
5

“For every $100 spent on
driving traffic to websites,
companies spend only $1
converting that traffic into
business.”

...
6

31%

Companies that use some form of
conversion testing

Source: Adobe

Copyright 2014 SwayHub LLC
7

61%

Companies that run 5 or fewer
landing page tests per month

Source: Econsultancy/MarketingSherpa

Copyright 2014 S...
8

1 IN 5
Companies report not
having a landing page
testing strategy

Source: Econsultancy/MarketingSherpa

Copyright 201...
9

1 IN 5
Marketers report
average conversion
rates of less than
0.5%
Source: Adobe

Copyright 2014 SwayHub LLC
10

Companies with a structured
approach to improving conversions
were twice as likely to see a “large
increase” in sales
...
11

12x

Companies with over 40 landing
pages generate an average of 12
times more leads than those with 5
or fewer pages....
12

57%

B2B marketers who say conversion
rate is the most useful metric for
analyzing landing page performance

Source: A...
13

82% of marketers say knowing how
to test effectively is “somewhat” or
“very” challenging

Source: Adobe

Copyright 201...
14

17%

Companies that use multivariate
testing, rated the most effective
optimization method

Source: Econsultancy (2012...
15

42%

Marketers who say interpreting
results is biggest challenge in
conversion optimization

Source: Fireclick/Marketi...
16

62%

B2B marketers who say increasing
lead generation is the most
important goal for landing pages

Source: Ascend2 (2...
17

0:03

Loading time after
which 40% of visitors
will abandon a website

Source: Akamai/Compuware

Copyright 2014 SwayHu...
18

44%

Online shoppers who will tell friends
about a bad web experience

Source: Akamai/Compuware

Copyright 2014 SwayHu...
19

56%

Marketers who believe optimizing
form logic has a “significant” impact
on website performance

Source: MarketingS...
20

55%

Companies that have a
mobile-optimized
website, mobile app, or
both

Source: Adobe

Copyright 2014 SwayHub LLC
21

83%

Worldwide retailers that ranked a
consistent cross-channel customer
experience as “very important”

Source: Retai...
22

2 in 5 marketers report average
mobile conversion rates of less than
0.5%
Source: Adobe

Copyright 2014 SwayHub LLC
23

3.8%

Average conversion rate for websites
viewed on tablets, versus 1.9% on
non-mobile devices

Source: Affiliate Win...
24

3 in 5 U.S. shoppers
abandon shopping carts
before purchase

Source: Adobe/MarketLive/Monetate (2012, 2013)

Copyright...
25

85%

Search marketers
who plan to focus
more on conversion
optimization in the
next year

Source: Hanapin Marketing (2...
26

63%

CMOs who believe ROI will be the
“most important measure of their
success” by 2015

Source: IBM (2011)

Copyright...
27

74% of
conversion rate
optimization
programs boost
sales

Source: MarketingSherpa

Copyright 2014 SwayHub LLC
28

74% of companies increased their
2012 conversion optimization budget

Source: Econsultancy

Copyright 2014 SwayHub LLC
29

7 in 10 marketers
practicing CRO use
results of experiments to
“inform offline or other
marketing initiatives.”

Sourc...
30

39%

Client-side marketers named
conversion optimization a top digital
marketing priority

Source: Econsultancy/Adobe ...
Get started with conversion optimization
SwayHub can help
Conversion optimization research and
training to elevate your ma...
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30 Conversion Rate Optimization Stats You Should Know

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It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.

Published in: Marketing
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30 Conversion Rate Optimization Stats You Should Know

  1. 1. CONVERSION 30 STATS OPTIMIZATION YOU SHOULD KNOW
  2. 2. 1 4 in 5 marketers say their company website isn’t operating at full potential Source: Demandbase/Focus (2011) Copyright 2014 SwayHub LLC
  3. 3. 2 22% Marketers who are satisfied with their current conversion rate Source: Econsultancy (2012) Copyright 2014 SwayHub LLC
  4. 4. 3 56% CMOs who say they are “unprepared to meet ROI accountability demands” Source: IBM (2011) Copyright 2014 SwayHub LLC
  5. 5. 4 25% of the average marketing budget is allocated to web marketing Source: Forrester Copyright 2014 SwayHub LLC
  6. 6. 5 “For every $100 spent on driving traffic to websites, companies spend only $1 converting that traffic into business.” Source: Forrester Research Copyright 2014 SwayHub LLC
  7. 7. 6 31% Companies that use some form of conversion testing Source: Adobe Copyright 2014 SwayHub LLC
  8. 8. 7 61% Companies that run 5 or fewer landing page tests per month Source: Econsultancy/MarketingSherpa Copyright 2014 SwayHub LLC
  9. 9. 8 1 IN 5 Companies report not having a landing page testing strategy Source: Econsultancy/MarketingSherpa Copyright 2014 SwayHub LLC
  10. 10. 9 1 IN 5 Marketers report average conversion rates of less than 0.5% Source: Adobe Copyright 2014 SwayHub LLC
  11. 11. 10 Companies with a structured approach to improving conversions were twice as likely to see a “large increase” in sales Source: Econsultancy Copyright 2014 SwayHub LLC
  12. 12. 11 12x Companies with over 40 landing pages generate an average of 12 times more leads than those with 5 or fewer pages. Source: HubSpot (2011) Copyright 2014 SwayHub LLC
  13. 13. 12 57% B2B marketers who say conversion rate is the most useful metric for analyzing landing page performance Source: Ascend2 (2013) Copyright 2014 SwayHub LLC
  14. 14. 13 82% of marketers say knowing how to test effectively is “somewhat” or “very” challenging Source: Adobe Copyright 2014 SwayHub LLC
  15. 15. 14 17% Companies that use multivariate testing, rated the most effective optimization method Source: Econsultancy (2012) Copyright 2014 SwayHub LLC
  16. 16. 15 42% Marketers who say interpreting results is biggest challenge in conversion optimization Source: Fireclick/MarketingSherpa/comScore Copyright 2014 SwayHub LLC
  17. 17. 16 62% B2B marketers who say increasing lead generation is the most important goal for landing pages Source: Ascend2 (2013) Copyright 2014 SwayHub LLC
  18. 18. 17 0:03 Loading time after which 40% of visitors will abandon a website Source: Akamai/Compuware Copyright 2014 SwayHub LLC
  19. 19. 18 44% Online shoppers who will tell friends about a bad web experience Source: Akamai/Compuware Copyright 2014 SwayHub LLC
  20. 20. 19 56% Marketers who believe optimizing form logic has a “significant” impact on website performance Source: MarketingSherpa (2011) Copyright 2014 SwayHub LLC
  21. 21. 20 55% Companies that have a mobile-optimized website, mobile app, or both Source: Adobe Copyright 2014 SwayHub LLC
  22. 22. 21 83% Worldwide retailers that ranked a consistent cross-channel customer experience as “very important” Source: Retail Systems Research (2013) Copyright 2014 SwayHub LLC
  23. 23. 22 2 in 5 marketers report average mobile conversion rates of less than 0.5% Source: Adobe Copyright 2014 SwayHub LLC
  24. 24. 23 3.8% Average conversion rate for websites viewed on tablets, versus 1.9% on non-mobile devices Source: Affiliate Window (2011) Copyright 2014 SwayHub LLC
  25. 25. 24 3 in 5 U.S. shoppers abandon shopping carts before purchase Source: Adobe/MarketLive/Monetate (2012, 2013) Copyright 2014 SwayHub LLC
  26. 26. 25 85% Search marketers who plan to focus more on conversion optimization in the next year Source: Hanapin Marketing (2014) Copyright 2014 SwayHub LLC
  27. 27. 26 63% CMOs who believe ROI will be the “most important measure of their success” by 2015 Source: IBM (2011) Copyright 2014 SwayHub LLC
  28. 28. 27 74% of conversion rate optimization programs boost sales Source: MarketingSherpa Copyright 2014 SwayHub LLC
  29. 29. 28 74% of companies increased their 2012 conversion optimization budget Source: Econsultancy Copyright 2014 SwayHub LLC
  30. 30. 29 7 in 10 marketers practicing CRO use results of experiments to “inform offline or other marketing initiatives.” Source: MarketingSherpa (2012) Copyright 2014 SwayHub LLC
  31. 31. 30 39% Client-side marketers named conversion optimization a top digital marketing priority Source: Econsultancy/Adobe (2013) Copyright 2014 SwayHub LLC
  32. 32. Get started with conversion optimization SwayHub can help Conversion optimization research and training to elevate your marketing results • Extensive library of research reports, best practice guides, and business tools • On-demand training videos and webinars Copyright 2014 SwayHub LLC

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