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Business Expansion without Boundarie

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Business Expansion without Boundarie

  1. 1. #SellerApp Business Expansion without Boundaries
  2. 2. Dilip Vamanan Co-Founder | SellerApp dilip@sellerapp.com 1,50,000+ Sellers $1.3B Revenue Trained 30,000 Sellers
  3. 3. What’s common
  4. 4. What’s common Today, Lord of Battles exports 100% of its products, with nearly all its customers in Europe and the United States.
  5. 5. Source: The Institute for Local Self-Reliance Report Scouting Launch Scaling Revenue Metrics Business Expansion What to sell, expected revenue, what should be the pricing What customers are searching, how many searches, drive user searches to my product How to setup campaigns, how to optimize, enable automation How to identify best selling products, what’s my net revenue, improve profitability Which new products to sell, in which sub-categories demand is growing 1 2 3 4 5 Product Selection New Product Launch Optimization tactics Inadequate Reporting Proving it works Advertising Not enough budget Financial thresholds 89% 78% 71% 68% 62% 59% 41% 29% What are the biggest Ecommerce Challenges? Experience selling on Ecommerce A Seller’s Journey
  6. 6. How big it is 30 Million Sellers around the world 30% sells in US 10% sells in India $5 Trillion $3 Trillion Ecommerce Global Sales Third Party Revenue(Individual Sellers, Brands, CPG)
  7. 7. Global Sellers 50,000 Expected Growth $5B > $20B Categories Apparel Toys Jewellery What Next? 1. Current cities Delhi, Jaipur, Indore, Bengaluru, Coimbatore 2. Walmart is expected to source $10B worth products 3. “Made in India” is now respected world wide What makes India best suited
  8. 8. Your Best Friend- Data! SSOS Framework Search Identifying a category Customer need Profit Margin Sourcing Opportunity Shortlist a product Sell Product Sourcing Listing A/B Desirability Aspects Amazon Advertising Initial Sales & customer validation Optimize Listing Improvements Campaign Automation P&L, Business Metrics Consistent Sales Scale Generating more sales from current skus, expanding product portfolio Domination Seasonal Product, Low margins, High Marketing Spends, Low customer demand Right Pricing Not analysing the customer behaviour Not setting up tracking, automation, Historical Data Working capital, Inventory, Holiday preparations Stages Key Activities Success Common Missteps Start Game Action Repeat 8 Measure Demand Competition Focus Analyze Data
  9. 9. Innovative Business Models are evolving Direct to Consumer (D2C) Business to Business (B2B) Business to Consumer (B2C) Business to Business to Consumer (B2B2C) Open Network for Digital Commerce (ONDC) Dropshipping Wholesaling Private Labeling White labeling Subscription Build, market, sell and ship directly to the customer Transaction that takes place between one business and another Transaction that takes place between business and an individual Businesses access customers through a third party Exchange of goods and services over digital or electronic networks Retail fulfillment method for online stores The selling of merchandise to anyone other than a retail customer Manufactured by a contract or third-party manufacturer and sold under a retailer's brand name Sold by retailers with their own branding and logo but the products themselves are manufactured by a third party A subscription is an amount of money that you pay regularly
  10. 10. Expanding Businesses at the right time for the right purpose, results in better outcomes Reasons to Expand Reasons to wait for Expansion Increase in Demand Might run of opportunity very soon Need more Diversification You need to create more demand/wait for more interest from end users You can afford to wait more Competition is far ahead or Market size is too small Market Segmentation is not clear

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