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A Concise Guide - Growing an E-Commerce Business

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My notes on everything you need to know, do, and plan for when launching an E-Commerce business

Published in: Technology, Business
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A Concise Guide - Growing an E-Commerce Business

  1. 1. A Concise GuideGrowingAn E-Commerce Business !My collection of findings regarding how to grow an E-Commercebusiness. Think of it as a quick guide or set of check points.Amir Yazdanpanah
  2. 2. 1. Strolling – (putting basics inplace)2. Walking - (growingcustomers and products)3. Jogging – (upselling,profitability, reach, retaining)4. Running – (efficiency, reach,products, personalizationGrowth Stages
  3. 3. But FIRSTlet’s understandthe 3-pillarsof E-Commerce
  4. 4. Relevant trafficImprovesCONVERSION RATE=No. Transactions / Unique VisitorsConversionRateGetting Found
  5. 5. OrganicSearchPPC &AdvertisingAffiliateMarketingEmailSocialMediaMarket PlaceReferralsOff-lineMarketing
  6. 6. Traffic Sources - averagesOrganic Search Traffic (SEO) 20%-40%Branded related searches 15%-25%Direct URL entry 15%-25%PPC paid search 10%-20%Email marketing 10%-20%Affiliate marketing 5%-15%Social media marketing 2%-5%Social media marketing not a great source fortraffic generation, but great tool for conversion(46% of users rely on recommendations/referrals).
  7. 7. Traffic Sources – make it better !Organic Search Traffic …………….. SEO EffectivenessBranded related searches ……………. Brand popularityDirect URL entry …………………….. Brand strengthPPC paid search …………………...... Spend & relevanceEmail marketing …………………….. Size/quality/freqAffiliate marketing …………………. Num & % payoutSocial media ………………………….. Viewer size/relevance
  8. 8. Organic Search Facts70% of the links search users click on are organic.70-80% of users ignore the paid ads75% of users never scroll past the first page of searchresults.60%+ searches phrases now use 3+ words
  9. 9. Web SiteUser ExperienceIs what matters !
  10. 10. - Search box- Logo- Tagline- Store Finder- Telephone number- My account / sign innavigation bar- Shopping basket /checkout link- Latest offers- Promotional area- Images- Email sign up- Delivery info/Offers- About us- Terms and conditions- Personalizedrecommendations- Social media links- Payment methods- Return policy- Change language- Trust marks- Community
  11. 11. 1.High quality images2. Highlight discounts3. Product Zoom4. Multiple view images5. Product video6. User friendly navigation7. Clear call to action8. Product search9. Killer product copy10. Free shipping11. User friendly fonts12. Use emotional triggers13. Customization when possible14. Consumer review15. Show similar product16. Social media share17. Email a friend18. Live chat19 Maximize trust factor20. Build customer confidence21 Remove unnecessary elementscourtesy of Invesp Consulting
  12. 12. Customer engagement is an activity or a set of activitiesthat cause the customer to interact with a brand – and comeback to site
  13. 13. Checkoutin anutshellCourtesy Fifth Gear
  14. 14. Email (powerful tool)- Decrease abandonrates- Email customer withoffer after 3 days- Up to 30% come back- auto email- Thank you email- Check out newproduct- Incentive for referrals
  15. 15. 1. Strolling – (put basics inplace)2. Walking - (growcustomers and products)3. Jogging – (upsell,profitability, extend reach, retain)4. Running – (efficiency,reach, products, personalization
  16. 16. AttractTrafficCaptureLeadsNurtureProspectsConvertSalesFulfill &ServiceUpsell GetReferralsBusiness Planning – Every Step1. Develop targets (what) & priorities (when)2. Determine what tactics (how) you will use to achieve goals3. Validate financial and human resources can meet goals4. Launch, measure, learn, adapt, repeat.

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