Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Offline Affiliate Marketing


Published on

This session will focus on the opportunity for online affiliates to drive consumers into physical stores on a CPA basis. This is a huge opportunity and represents the next frontier of our industry.

Jonathan Treiber, CEO, RevTrax

Published in: Business, Technology, Design

Offline Affiliate Marketing

  1. 1. Drive & Track In-Store Sales: The untapped opportunity Jonathan Treiber, CEO, RevTrax
  2. 2. Driving Sales Cross-Channel
  3. 3. The Cross-Channel Opportunity Online Advertising Drives In-Store Sales *Yahoo! and comScore. Research Online, Buy Offline.
  4. 4. Drive to Store <ul><li>Retailers </li></ul><ul><li>Restaurants </li></ul><ul><li>Manufacturers </li></ul>
  5. 5. How Does The Technology Work? 1 2 3 Printable & Mobile Coupons Registered Gift Card Registered Credit Card
  6. 6. Attribution…
  7. 7. Attribution continued…..
  8. 8. Search / Keyword ID Tracking Paid Search… Save Big On Men’s Suits Huge selection of Men’s Suits . 50% off at S&K.
  9. 9. Paid Search Case Study <ul><li>Key Results: </li></ul><ul><ul><li>24.4% Clicks to Prints </li></ul></ul><ul><ul><li>22.9% Prints to Redemptions </li></ul></ul><ul><ul><li>$210.91 AOV </li></ul></ul><ul><ul><li>46% New Customer Acquisition </li></ul></ul><ul><ul><li>$11.78 Incremental revenue per click </li></ul></ul>
  10. 10. Natural Search <ul><li>Opportunity to drive consumers to individual stores via local search </li></ul>
  11. 11. Loyalty Affiliates Save $1 for College with Every Purchase
  12. 12. Coupon Websites
  13. 13. New & Bigger Advertisers Online Revenues Store Revenues
  14. 14. More $$$ $7.1 billion $500 million <ul><li>If < 7% of retail sales take place online 1 and this represents a $500 million market 2 , offline affiliate marketing could potentially be $7.1 Billion. </li></ul><ul><li>BIG Research 2007 </li></ul><ul><li>ValueClick. Investor Relations Overview. January 11, 2006. </li></ul>
  15. 15. Conclusions <ul><li>Multi-channel merchants need to embrace this. </li></ul><ul><li>Publishers need to ask for this. </li></ul>
  16. 16. Contact Information Jonathan Treiber CEO RevTrax (t) 1-866-996-TRAX (8729) ext. 678 (m) 914.329.8933 [email_address]