Offline Affiliate Marketing


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This session will focus on the opportunity for online affiliates to drive consumers into physical stores on a CPA basis. This is a huge opportunity and represents the next frontier of our industry.

Jonathan Treiber, CEO, RevTrax

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  • Only 7% of retail sales occur online
  • Publishers should be getting compensated for in-store and phone sales. Digital media departments / channels want to know their contribution to in-store sales. Don’t just measure, drive cross-channel behavior. Get credit where credit is due… Mention RingRevenue with CJ
  • 89% of consumers pre shop online before making an offline purchase
  • S&K Menswear, a leading regional apparel retailer with 130 locations in 26 states Key Results: 24.4% of clicked ads resulted in a printed coupon 22.9% of printed coupons resulted in a sale The average sale was $210.91, double the company average 46% new customers Given this data, the average click yielded $11.78 of in-store revenue for the client
  • Sites can drive consumer to print a coupon or send to mobile phone via SMS Typically, 10-20% of printed coupons are redeemed
  • Offline Affiliate Marketing

    1. 1. Drive & Track In-Store Sales: The untapped opportunity Jonathan Treiber, CEO, RevTrax
    2. 2. Driving Sales Cross-Channel
    3. 3. The Cross-Channel Opportunity Online Advertising Drives In-Store Sales *Yahoo! and comScore. Research Online, Buy Offline.
    4. 4. Drive to Store <ul><li>Retailers </li></ul><ul><li>Restaurants </li></ul><ul><li>Manufacturers </li></ul>
    5. 5. How Does The Technology Work? 1 2 3 Printable & Mobile Coupons Registered Gift Card Registered Credit Card
    6. 6. Attribution…
    7. 7. Attribution continued…..
    8. 8. Search / Keyword ID Tracking Paid Search… Save Big On Men’s Suits Huge selection of Men’s Suits . 50% off at S&K.
    9. 9. Paid Search Case Study <ul><li>Key Results: </li></ul><ul><ul><li>24.4% Clicks to Prints </li></ul></ul><ul><ul><li>22.9% Prints to Redemptions </li></ul></ul><ul><ul><li>$210.91 AOV </li></ul></ul><ul><ul><li>46% New Customer Acquisition </li></ul></ul><ul><ul><li>$11.78 Incremental revenue per click </li></ul></ul>
    10. 10. Natural Search <ul><li>Opportunity to drive consumers to individual stores via local search </li></ul>
    11. 11. Loyalty Affiliates Save $1 for College with Every Purchase
    12. 12. Coupon Websites
    13. 13. New & Bigger Advertisers Online Revenues Store Revenues
    14. 14. More $$$ $7.1 billion $500 million <ul><li>If < 7% of retail sales take place online 1 and this represents a $500 million market 2 , offline affiliate marketing could potentially be $7.1 Billion. </li></ul><ul><li>BIG Research 2007 </li></ul><ul><li>ValueClick. Investor Relations Overview. January 11, 2006. </li></ul>
    15. 15. Conclusions <ul><li>Multi-channel merchants need to embrace this. </li></ul><ul><li>Publishers need to ask for this. </li></ul>
    16. 16. Contact Information Jonathan Treiber CEO RevTrax (t) 1-866-996-TRAX (8729) ext. 678 (m) 914.329.8933 [email_address]