1.
IMPORTANCE OF
E-COMMERCE PERSONALIZATION IN
20 REVEALING STATS!
!
Send emails that click

2.
75%
!
75% of consumers like when brands
personalize messaging and offers.
!
Source: Aberdeen Group
!
!
Send emails that click

3.
The top reasons for U.S. email users to
unsubscribe from a business or nonprofit email subscription are too many
emails (69%) and content that is no
longer relevant (56%).!
Source: cmb
!
!
Send emails that click

4.
Personalized emails improve
click-through rates by 14%, and
conversion rates by 10%.!
Source: Aberdeen Group
!
!
Send emails that click

5.
61% of consumers prefer offers
even if this results in less privacy.!
Source: Monetate
!
!
Send emails that click

6.
56%
!
56% of consumers say they would be more
inclined to use a retailer if it offered a good
personalized experience.
!
Source: o2 - The Rise of Me-tail
!
!
Send emails that click

7.
Nearly three-fourths (74%) of online
consumers get frustrated with websites
when content (e.g. offers, ads,
promotions) appears that has nothing
to do with their interests.!
Source: Janrain & Harris Interactive
!
!
Send emails that click

8.
O2's study The Rise of Me-tail shows
that adding personalization experience
to shopping could lift sales by 7.8%.!
Source: o2 - The Rise of Me-tail
!
!
Send emails that click

9.
40% of consumers buy more from
retailers that personalize the shopping
experience across channels.!
Source: mybuys.com
!
!
Send emails that click

10.
26%
!
Emails with personalized subject lines have 26
percent higher unique open rates than nonpersonalized emails.
!
Source: Experian
!
!
Send emails that click

11.
94% of companies agree that
personalisation "is critical to
current and future success."!
Source: Econsultancy
!
!
Send emails that click

12.
80%
!
80% of marketers define dynamic
personalization in email as highly
important.
!
Source: Adobe & DMA
!
!
Send emails that click

13.
ALL THIS IS GREAT… BUT!!
DESPITE RESULTS,
STATS SHOW VERY
SLOW ADOPTION OF
PERSONALIZATION
TECHNOLOGIES. !

14.
70% of brands are still not
personalizing emails sent to
subscribers.!
Source: Experian
!
!
Send emails that click

15.
77%
!
77% of marketers say "dynamic, personalized
content" across channels is very important, but
most are still in the planning stages.
!
Source: Adobe & DMA
!
!
Send emails that click

16.
Businesses that are currently
personalising web experiences and who
are also able to quantify the
improvement are seeing an increase in
sales of 19% on average.!
Source: Econsultancy
!
!
Send emails that click

17.
54% of retailers that use automated
product recommendations increased
their average order value year over year.!
Source: Forrester Research/shop.org
!
!
Send emails that click

18.
84%
!
84% of marketing executives say they plan on
developing a process to map rich media
content assets to buyer journey stage.
!
Source: Aberdeen Group
!
!
Send emails that click

19.
60% of marketers struggle to
personalize content in real-time, yet 77%
believe real-time personalization is
crucial.!
Source: Adobe & DMA
!
!
Send emails that click

20.
WHAT ARE THE OBSTACLES
IN THE WAY OF MODERN
MARKETING PERSONALIZATION?
!

21.
Almost a half of companies say that IT
roadblocks (47%) and legacy
technology (46%) are "major barriers" in
their personalization efforts.!
Source: Econsultancy + Monetate
!
!
Send emails that click

22.
30% of marketers see disparate data
sources in their current CRM systems as
one of the top obstacles in using CRM
to personalize their content.!
Source: Econsultancy + Monetate
!
!
Send emails that click

23.
44%
!
Scarce resources hold back a large portion
(44%) of companies from investing in, or
improving, their personalisation efforts.
!
Source: Econsultancy + Monetate
!
!
Send emails that click

24.
SO … HOW CAN MOJN HELP?
!
Automatic “hassle-free”
personalization of e-commerce
email campaigns is finally here!
!
1! No tech integration!
2! Keep your existing ESP!
3! Free Trial Campaign!

25.
FIND MORE ON:
mojn.com
!