Customer flow defines the stages a customer goes through when engaging with an organization to ensure a better experience. The stages include attraction, consideration, value delivery, and brand advocacy. During attraction, the organization markets its products and services through various channels. In consideration, customers sign contracts and have expectations set. Value delivery involves matching customers to appropriate products and tools for delivery. Brand advocacy occurs after delivery as customers promote the organization for more benefits.

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What is Customer flow
Customer flow is stages that your customer go through in order to
have better experiences within engaging him/itself with AIESEC
and it define what kind of services that the customer should run
through during the time he/it engages with AIESEC

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iGIP Customer Flow
Attraction Consideration Value Delivery Brand Advocacy
Market Research phase
and Market approach
with many channels for
product presenting
Signing the Contract phase and
have expectation settings
regarding the JDs and
Processes timeline
Matching Process for the
partner need and create the
tools for the proper product
delivery (S&S,XPPs,Etc)
Up-scaling part after or
while the Intern delivery for
more or same benefits

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Attraction Phase

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Timeline
Weekly repeated

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Consideration Phase

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Timeline
2 weeks

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Value Delivery

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EP
Matched
TN
manager
Approves
EP
Manager
Approves
EP
should
Assign
his AN
Accept
the
Applicant
After
interviews
Contact the
EP
Contact the
SE
HE
Approval
24 Hours 2 Weeks 1 Week

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Brand Advocacy

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Timeline
3 weeks

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