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2. Customer
Experience Strategy
Person Operating On
Tablet
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3. 3
Customer Experience Strategy Build CX Strategy Apply Global Practices
Build CX
Strategy
Integrate
Customer
Experience With
Brand
Adapt
Strategy
Apply Global
Best Practices
Design a
Comprehensive Plan
For People &
Capability
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4. 4
Customer Experience Strategy Cycle Investigation Design Implement & Sustain
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Desi
gn
Reinforce
Real -Time
Research
BlueprintAlign
Train Craft
StrategicMeasure
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Customer Experience
Strategy Person
Pointing At Emoticons
6. 6
Customer Experience Strategy Discover Interest Conversion Paying Customer
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Discovery
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Trial User
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Conversion
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Interest
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First Contact
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Paying Customer
7. 7
Customer Experience Strategy Branding Customer Operations Marketing
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Customer
Operations
Marketing
Sales
Website Branding
Campaigns
8. 8
Customer Experience Strategy Icon PowerPoint Slide
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9. 9
Customer Experience Strategy Finger On Happy Symbol
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Positive
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Neutral
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Positive
10. 10
Customer Experience Strategy value Proposition Brand Ambassador Operations
Operations
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Value Proposition
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Brand Promise
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Brand Ambassador
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Technology Enables
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01
02
03
04
05
11. 11
Customer Experience Strategy Showing Customers & Organisations
Customers
▪ Simplicity
▪ Transparency
▪ Text Here
Customer Experience
▪ Single, Personalised
Relationship With All
Customers
▪ Text Here
▪ Text Here
Organizations
▪ Responsive Customer
Driven Culture
▪ Text Here
▪ Text Here
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Customer Experience Strategy Hand Rating Five Star
13. 13
Customer Experience Strategy Touchpoints Gathering Information & Analysing
Analysing The
Information Received
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Gathering Right
Information
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Customer Experience
Touchpoints
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Customer
Experience
Strategy
14. Customer Experience Strategy Feedback Survey
Customer
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