The document discusses customer acquisition strategies for various companies. Freshworks uses email marketing tools from their Freshsales suite, on-page conversion tactics like free trials and demos, and free tools. Netflix uses YouTube ads, TV ads with trailers and celebrities, and social media marketing on Facebook, Instagram and Twitter. They also use email marketing and search engine optimization. Paytm uses text ads in IRCTC emails, a Facebook page with weekly contests, friend referrals, word of mouth, co-branding with Uber, merchant payments integration, and Google ads that grew transactions four times in one month with a modest daily budget. Paytm also offers special offers and an orientation program.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation.
In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye.
This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.
Using Analytics to Improve Your Affiliate MarketingAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Affiliates and Merchants will discover how to gain valuable actionable insights in analytics. We will cover best practices, most important metrics to use, and how to use this information for success.
How to Beat the Odds in AdWords with Competitive IntelligenceSemrush
If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for this joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" (originally aired on Thursday, January 8th 2015) where we will expand upon the information in our companion ebook of the same name.
In this webinar, you will learn how to:
Identify your competitors and quantify their PPC investment.
Learn from their campaign successes (and failures) to minimize your own risk.
Gain a competitive edge with optimized landing pages.
Increase your Quality Score with ad copy relevance.
We are a creative digital marketing & communications agency formulating innovative campaigns to help brands attract attention on its target audiences. We are passionate and focus on results.
Since our inception of 2016 clicks and comments has grown gradually providing our customers full spectrum of digital marketing services.
Webinar by Junaid Syed and Ankur Meshram who talked about Industry's best practices and gave insights about:
1. How to push Leads for Site visit
2. How to improve Booking Ratio
3. How to optimize Email marketing communication
In this presentation, Hanapin’s Stephanie White and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your PPC accounts.
Bruno Gorgulho
Head of Solutions Exponea
"Online fashion retail is booming as an industry, however, the number of bankruptcies have been rising due to unsubstantiated acquisition investments that do not return into long term revenue. Only by using data in a smart way you can avoid that trap, making sure your acquisition channels are bringing customers with significant Lifetime-Value and creating the communication routine to extract that value.
Since Exponea is a complex solution, Bruno builds a bridge between the technology and the client's day-to-day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms technology into a solution for existing and new challenges.
Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Stra...Chris Goward
Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Strategy
by Chris Goward on Feb 07, 2012 Edit
0
views
Chris Goward presents Conversion Optimization and Landing Page Optimization case studies and the 5 Step Conversion Optimization Strategy to dramatically improve lead generations, e-commerce and revenue.
<a>Chris Goward</a>
In this PPC Hero Live Summit session, Associate Director of Services, Cassie Oumedian, and Sr. Account Manager and social expert, JD Prater, explore market expansion opportunities within existing accounts and on social platforms like Facebook and Instagram, as well as programmatic advertising.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
How to Outpace Your PPC Rivals with Competitor InsightsHanapin Marketing
So how do you do this? SEMRush’s Paul Klebanov and Hanapin’s Rachael Law will show you how to use competitor insights to reverse engineer your market and potentially lower your CPCs while remaining competitive.
Selling Marketing Automation to the C-SuiteMarketo
A marketing automation platform can be instrumental in helping you achieve business goals, work more efficiently, and increase the return on your marketing campaigns. But how do you make the case for marketing automation to your executive team?
Check out this presentation to discover how to create a strategy for getting your C-suite on board with marketing automation.
How do you set up your account for success right from the start? Start by dividing your products or services into categories and basing your account structure on those. (A good option is to mirror the structure you already use on your website.)
HDM is a Best Digital Marketing Services Agency: Digital Marketing Company India
HDM is a leading best digital marketing services company in Delhi India. Expertise in online marketing, SEO, social media, SEM, PPC and web/app development makes us a full-service Digital Agency India
Site:- www.hostdigitalmarketing.com/
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation.
In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye.
This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.
Using Analytics to Improve Your Affiliate MarketingAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Affiliates and Merchants will discover how to gain valuable actionable insights in analytics. We will cover best practices, most important metrics to use, and how to use this information for success.
How to Beat the Odds in AdWords with Competitive IntelligenceSemrush
If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for this joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" (originally aired on Thursday, January 8th 2015) where we will expand upon the information in our companion ebook of the same name.
In this webinar, you will learn how to:
Identify your competitors and quantify their PPC investment.
Learn from their campaign successes (and failures) to minimize your own risk.
Gain a competitive edge with optimized landing pages.
Increase your Quality Score with ad copy relevance.
We are a creative digital marketing & communications agency formulating innovative campaigns to help brands attract attention on its target audiences. We are passionate and focus on results.
Since our inception of 2016 clicks and comments has grown gradually providing our customers full spectrum of digital marketing services.
Webinar by Junaid Syed and Ankur Meshram who talked about Industry's best practices and gave insights about:
1. How to push Leads for Site visit
2. How to improve Booking Ratio
3. How to optimize Email marketing communication
In this presentation, Hanapin’s Stephanie White and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your PPC accounts.
Bruno Gorgulho
Head of Solutions Exponea
"Online fashion retail is booming as an industry, however, the number of bankruptcies have been rising due to unsubstantiated acquisition investments that do not return into long term revenue. Only by using data in a smart way you can avoid that trap, making sure your acquisition channels are bringing customers with significant Lifetime-Value and creating the communication routine to extract that value.
Since Exponea is a complex solution, Bruno builds a bridge between the technology and the client's day-to-day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms technology into a solution for existing and new challenges.
Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Stra...Chris Goward
Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Strategy
by Chris Goward on Feb 07, 2012 Edit
0
views
Chris Goward presents Conversion Optimization and Landing Page Optimization case studies and the 5 Step Conversion Optimization Strategy to dramatically improve lead generations, e-commerce and revenue.
<a>Chris Goward</a>
In this PPC Hero Live Summit session, Associate Director of Services, Cassie Oumedian, and Sr. Account Manager and social expert, JD Prater, explore market expansion opportunities within existing accounts and on social platforms like Facebook and Instagram, as well as programmatic advertising.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
How to Outpace Your PPC Rivals with Competitor InsightsHanapin Marketing
So how do you do this? SEMRush’s Paul Klebanov and Hanapin’s Rachael Law will show you how to use competitor insights to reverse engineer your market and potentially lower your CPCs while remaining competitive.
Selling Marketing Automation to the C-SuiteMarketo
A marketing automation platform can be instrumental in helping you achieve business goals, work more efficiently, and increase the return on your marketing campaigns. But how do you make the case for marketing automation to your executive team?
Check out this presentation to discover how to create a strategy for getting your C-suite on board with marketing automation.
How do you set up your account for success right from the start? Start by dividing your products or services into categories and basing your account structure on those. (A good option is to mirror the structure you already use on your website.)
HDM is a Best Digital Marketing Services Agency: Digital Marketing Company India
HDM is a leading best digital marketing services company in Delhi India. Expertise in online marketing, SEO, social media, SEM, PPC and web/app development makes us a full-service Digital Agency India
Site:- www.hostdigitalmarketing.com/
Digital Marketing Internship PresentationSadiahAhmad
This is a Presentation Report of my Summer Internship Program on DIGITAL MARKETING that I have undertaken at LEANPORT SOFTWARE PVT LTD for the duration of one and a half months.
During my internship, I came to learn about various digital marketing techniques such as SEO, SMM, SEM, AMAZON MARKETING,WHATSAPP MARKETING etc.
Mobile video ads: How to acquire high quality new users and measure marketing...Adjust
* Mobile User Acquisition * Mobile video ads * Mobile Measurement
Learn how Smule, the maker of popular apps like ‘Sing! Karaoke’ and ‘Magic Piano’ with more than 50 million users, acquires users with video ads.
- How to acquire mobile users with video via AppLovin
- Tactics & UA best practices from Smule
- How to accurately attribute marketing ROI with Adjust
For more info on mobile measurement with Adjust, please visit: https://www.adjust.com/
For more info on AppLovin and video ads, please go to: https://www.applovin.com/
Here is how I see The European Search Awards. I want it to be easy for understanding. The information is basic, mostly from the website of the awards. Please leave me feedback about my slideshow. I really want to know do you liek it. Enjoy!
Topmost Digital Marketing Courses in Pune with Hands-On Practicals where you will be taught on live projects. Tutors are highly professional with more than 5 years of experience. Enroll For Offline & Online Digital Marketing Courses in Pune
Is Digital Marketing the Right Career for You? Attend our Free Demo Session Hurry up!! Book your seats now.
Join India's 1st Practical Digital Marketing Training Institute. 50 Modules | 50+ Tools | 17+ Certificates | Rated 4.9 / 5 | Award-winning LMS.
visit our website - www.digitaltrainee.com
Digital Marketing Courses in Pune | Online Digital Marketing Courses digitaltrainee3
Topmost Digital Marketing Courses in Pune with Hands-On Practicals where you will be taught on live projects. Tutors are highly professional with more than 5 years of experience. Enroll For Offline & Online Digital Marketing Courses in Pune
Is Digital Marketing the Right Career for You? Attend our Free Demo Session Hurry up!! Book your seats now.
Join India's 1st Practical Digital Marketing Training Institute. 50 Modules | 50+ Tools | 17+ Certificates | Rated 4.9 / 5 | Award-winning LMS.
visit our website - www.digitaltrainee.com
#digitalmarketing #digitalmarketingcourseinpune #practicaltraining #socialmediamarketing #seo #googleads #businessgrowth #digitalmarketingskills #digitaltrainee #seo #PPC #onlinedigitalmarketingcourses
In this PPT you will learn about the latest trends in digital marketing with brief descriptions. Trends are very accurate indicators of transition. They will give you early warnings about what is working and what isn't in your business.
For more information about digital marketing visit our website- www.digitaltrainee.com
#digitalmarketing #digitalmarketingcourseinpune #practicaltraining #socialmediamarketing #seo #googleads #businessgrowth #digitalmarketingskills #digitaltrainee #seo #PPC #onlinedigitalmarketingcourses
Digital Marketing Courses in Pune | Online Digital Marketing Courses digitaltrainee3
Digital Trainee Institute helps marketing professionals, entrepreneurs, career changers, graduates, and upskilled to upgrade their skills and also get in the digital game - and stay in it."Gain a recognized digital marketing certification with DTI. Study online or in a classroom with our highly experienced tutors. Join India's 1st Practical Digital Marketing Training Institute. 50 Modules | 50+ Tools | 17+ Certificates | Rated 4.9 / 5 | Award-winning LMS.
visit our website - www.digitaltrainee.com
#digitalmarketing #digitalmarketingcourseinpune #practicaltraining #socialmediamarketing #seo #googleads #businessgrowth #digitalmarketingskills #digitaltrainee #seo #PPC #onlinedigitalmarketingcourses
This presentation covers what are rewarded video ads. It also walks through what rewarded video ads mean in terms of user acquisition and monetization.
Get the latest news and Google Search & Tool Updates for October 2019.
Including:
*Google algorithm updates
*Google search updates
*Google Ads updates
*Google tool updates
Using a linear programming method can be highly useful to achieve the best outcome of a mathematical model. The objective of the model can be either maximizing profit or minimizing cost. In this study a solution which can be applicable for companies that have a limited budget and can’t reach their target audience has been investigated. This research aims to allocate advertisers’ total budget under restrictions regarding their objective criterion with linear programming method. In order to present the implementation a case study has been provided, a multi-channeled campaign is created for Coldwell Banker, which is a real estate consultant firm in Turkey. Optimum solution for such a cases studied using linear programming approach.
How to design and customize your digital marketing strategy to drive leads and convert them?
Riithink, a digital marketing agency based out of Chapel Hill, has been asked to present this specific topic for the SCORE organization.
From a beautiful website to paid media or email marketing, how can business owners use these digital media outlets to drive leads and convert them?
Expect to have this question answered in this presentation. Riithink offers a free digital marketing audit, just give them a buzz at hello@riithink.com.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
4. Netflix - I
● Youtube advertising before videos.
● TV adverts featuring trailers and celebrities.
● Social Media Marketing through Facebook, Instagram and Twitter.
● Email Marketing
● Search Engine Optimization (watch movies, movies online etc.)
5. Netflix - II
● Netflix offers a number of services to make it convenient to start using it.
● Free Trials
● Family plans
● It has been able to get 8.5 Million new customers at a cost of 100$ last quarter.
6. Paytm
● Paytm's text ad (offering 5% discount on recharges) in IRCTC's ticket confirmation email
● Facebook page - Weekly Contest
● Friend Referral program
● Word of mouth
● Co-branding - Uber
● Merchant Payments Integration
● In Dec 2010 we started Google ads with a modest budget of Rs.10,000/day and within a month we were at
4x in terms of daily txns.
