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2. ● With evolving technologies, algorithm
updates, and tools, keeping up with
current digital marketing trends can be
overwhelming.
● Here are some digital marketing trends
we should keep an eye on.
Introduction:
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3. ● Voice search is when you search for
something with your voice instead of
typing it.
● Each tech company has developed its
own voice search platforms and devices.
For ex. Siri, Google, Alexa, Cortana.
1. Voice Search
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4. Tips to organize content for SERPs(Search Engine Result Page)
using Voice Search SEO:
● Create content to answer specific questions
● Organize your content in a question-and-answer format
● Make sure to create high-quality content
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5. ● Video Marketing is using videos to
promote and market your product or
service, increase engagement on your
digital and social channels.
● Social media platforms including
Snapchat, Facebook, Instagram, and
YouTube allow you to post stories and
videos.
2. More Video Content
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6. ● Just like technology has made it easy for businesses to record
video, it has also made it incredibly convenient for people to watch
video content.
Tips to optimize video content:
1. Decide the purpose of video
2. Make video title, description appealing
3. Don’t forget about quality
4. Add ‘Call to Action’ button
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7. ● A chatbot is software that simulates
human-like conversations with users via
text messages on chat.
● As consumers move away from
traditional forms of communication,
many experts expect chat-based
communication methods to rise.
3. Chatbot
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8. Three key components for Chatbot strategy:
● Understand the context of every conversation to make it
effective.
● Personalize every conversation to make customers feel
connected to your business.
● Leverage the concept of chatbot marketing by engaging with
customers in real-time either with a human or a bot.
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9. ● Influencer marketing /branded content or
working with creators, is a way to
expand the reach of your brand on
Digital Platforms.
● Influencer is someone who influence
through Digital Platforms.
4. Influencer Marketing
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10. Types of Influencers:
Nano Influencers, Micro Influencers, Macro Influencers, Mega
Influencers
Influencer Marketing Strategy:
● Determine your goal
● Identify your audience
● Identify platforms
● Find influencers
● Create and share content
● Analysis of result
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