Google Search & Tool Updates October
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Get the latest news and Google Search & Tool Updates for October 2019. Including: *Google algorithm updates *Google search updates *Google Ads updates *Google tool updates
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Google Search & Tool Updates October
- 1. Digital You Can Trust | GOOGLE MARKETING PLATFORM SYDNEY OCTOBER 2019
- 2. THANKS FOR COMING! ● GMP Sydney Host & Organiser ● Partner, In Marketing We Trust ● Obsessions: ○ Making agencies better ○ Marketing technology ○ Remote working & companies ○ Everything Vietnamese
- 3. WHAT WE’VE GOT PLANNED ● GMP Sydney update ● Digital Radar ● Google Product & Tool Updates ● Speaker: Leigh-San Mo But first, a thank you to our sponsors.
- 4. DON’T SHOOT YOURSELF IN MARKETING WE TRUST Content, Community Booze & Food EDGE ADVERTISING & CONTENT Venue DSY MEDIA SYDNEY Film & Photography
- 5. We increase revenue and reduce customer acquisition costs with our advanced analytics solutions to understand your online performance, grow and continually optimise your results. WE MEASURE Get powerful insights to help you make smarter marketing decisions, faster with our advanced analytics solutions. WE GROW Get better ROI with our growth strategy. We’ll drive qualified users to your site and lower the cost of customer acquisition. WE OPTIMISE Get insights to increase sales with our methodical research and analysis to give a better customer experience Analytics | Tag Manager | Data Studio SEO | Search Ads | Display | Video Conversion Rate Optimisation
- 8. DIGITAL MARKETING & ANALYTICS | 1.Share Google product knowledge 2.Share digital marketing expertise 3.Build a community of Google marketers 1 OUR MEETUP OBJECTIVES
- 12. DIGITAL RADAR A bunch of books, podcasts and events that the In Marketing We Trust folks are finding interesting at the moment!
- 13. DIGITAL MARKETING & ANALYTICS | DIGITAL RADAR Growth Marketing Toolbox is a podcast dedicated to exploring the latest growth marketing tools and technology. Each week, Nicholas Scalice from Earnworthy, a growth marketer specialising in landing page design, A/B testing, and conversion optimisation, interviews the folks who make, market, and use these tools from marketers to product creators, startup founders, marketing technologists, and more.
- 14. DIGITAL MARKETING & ANALYTICS | DIGITAL RADAR Tod Maffin President, engageQ digital 🎤 Broadcaster 🎧 Host, Today in Digital Marketing podcast 📓 Author 📢 Speaker 🇨🇦 ● Twitter: todmaffin ● Website: TodMaffin.com/connect ● Podcast: Today In Digital Marketing ● Linkedin: linkedin.com/in/todmaffin
- 15. DIGITAL MARKETING & ANALYTICS | DIGITAL RADAR Festival of Marketing is a two day experience where ambitious marketers can discover, learn, celebrate and shape the marketing world together. The Festival reflects the very nature of marketing – seamlessly blending inspiration and practical application.
- 16. DIGITAL MARKETING & ANALYTICS | DIGITAL RADAR Inbound 2019 Recap: An intense week of inspiring talks and educational sessions at one of the biggest inbound conferences. INBOUND 2019 is over. 1.Create a connected experience with CRM driven marketing 2.Scaling a service business through client memberships and community 3.Email is still the most valuable marketing channel 4.Make storytelling your secret weapon in marketing and sales
- 17. TRUSTEDCONF19 | CHIANG MAI
- 18. GOOGLE ALGORITHM UPDATES The latest Google core algorithm updates you need to know.
- 19. ● Started 24th September...Google told us! ● Widely notable effects are to be expected: Drops or gains in search rankings ● Sites aren’t being penalised. They’re being reassessed against other web content that has been published since the last update ● Focusing on providing the best possible content is the top recommended way to deal with the impact of a core algorithm update ● Improvements do not guarantee recovery ● Choosing not to implement any improvements will virtually guarantee no recovery WHAT’S NEW GOOGLE ALGORITHM CORE UPDATES
- 20. GOOGLE SEARCH PULSE The latest Google search product news and updates you need to know.
- 21. ● Able to specify a maximum text- length, in characters, of a snippet for your page ● Nosnippet attribute for guaranteed way to opt-out of featured snippets ● Able to specify a maximum duration in seconds of an animated video preview WHAT’S NEW IN SERPs PREVIEW CONTENT KUDOS Google Webmasters | @googlewmc
- 22. WHAT’S NEW IN SERPs ROBOTS META TAGS & HEADERS ● Using the robots meta tag on HTML ● Using the X-Robots-Tag HTTP header ● Multiple X-Robots-Tag headers can be combined within the HTTP ● New directives to control indexing and serving with the robots meta tag and the X-Robots-Tag KUDOS Gary Illyes | @methode
- 23. WHAT’S NEW IN SERPs ORIGINAL REPORTING ● Ranking principles changes to support original reporting ● Better recognises and displays original reporting more prominently ● Applies on Google Search, News and Discover KUDOS Google | Richard Gingras
- 24. WHAT’S NEW IN SERPs KEY MOMENTS ● A timeline with each moments descriptions ● Convenient for how-to videos that have multiple steps, long videos like speeches and documentaries ● Available only in English search KUDOS Google
- 25. 1 WHAT’S NEW IN SERPs REVIEW MARKUP UPDATE ● Clear set of schema types for review snippets ● Self-serving reviews aren’t allowed ● Name of the thing you’re reviewing is required ● Supply ratings for; books, courses, events, how-tos, local businesses, movies, products, recipes, software apps KUDOS Google Webmasters | @googlewmc
- 26. 1 The latest Google Ad news and updates you need to know. GOOGLE AD PULSE
- 27. WHAT’S NEW GOOGLE ADS MANUAL CPC BIDDING KUDOS Scott Clark | @scottclark You can now manually set conversion values as the goal ● Simplified version of smart bidding ● Optimize for conversion value option with eCPC ● Doesn’t have a goal of spending your daily budget ● Can’t set a target return on ad spend
- 28. 1 WHAT’S NEW GOOGLE ADS MEDICAL ADS KUDOS Google Ads ● A new policy on advertising for speculative medical treatments ● Prohibited by Google: experimental medical treatment ads and any type of therapy ad that has no biomedical or scientific basis The new policy applies as of September 6th
- 29. 1 WHAT’S NEW GOOGLE ADS STORE VISITS OPTIMISATION KUDOS Google Ads ● Smart bidding campaigns to optimise for in-store visits ● Optimise for total omni-channel performance ● Only available by enabling the campaign-level conversion setting
- 30. ● Now available in the Google Ads mobile app ● Available starting from September 13th WHAT’S NEW GOOGLE ADS OPTIMIZATION SCORE KUDOS Google Ads
- 31. The latest Google product news and updates you need to know. GOOGLE TOOL PULSE
- 32. WHAT’S NEW GOOGLE TOOLS SEARCH CONSOLE PERFORMANCE ● Less than a day old data in Search Performance report ● Seeing weekend performance on Monday morning (no need to wait until Wednesday) ● Checking on stats first thing in the morning after, or even during, important days such as holidays, global events, and shopping days ● Checking if the traffic rebounds soon after fixing an important technical issue KUDOS Google Search Console
- 33. WHAT’S NEW GOOGLE TOOLS SEARCH CONSOLE NEW REPORTS ● Breadcrumb and datasets reports available under Enhancements ● Datasets report available only if using datasets markup on your web pages ● Breadcrumbs reports detects errors with breadcrumb markup implementation KUDOS Google Search Console
- 34. 1 WHAT’S NEW GOOGLE TOOLS LAZY LOAD WORDPRESS PLUGIN BY GOOGLE ● Lazy loading as a native browser functionality ● “NATIVE” means “FAST” ● Not relying on custom JavaScript logic ● Relies on the new loading attribute ● Supported by Chrome ● Self-improving plugin KUDOS Google | Native Lazyload
- 35. 1 WHAT’S NEW GOOGLE TOOLS ASKGOOGLE WEBMASTER ● Google sharing their view!! ● Technical SEO topics ○ JS redirects ○ Mobile First Indexing ○ AJAX Crawling ○ JASON-LD KUDOS Google
- 37. WHAT WAS GOOGLE’S FIRST DOODLE? Today’s Doodle Bill Robinson’s 81st Birthday!
- 38. AUGUST 1998 THEY WERE AT BURNING MAN FESTIVAL
- 39. HOW MANY IMAGES ROLLED OUT WHEN GOOGLE LAUNCHED GOOGLE IMAGE SEARCH IN 2001?
- 40. 250 MILLION
- 41. 1 WHAT WAS THE FIRST INSTANCE OF GOOGLE BEING USED AS A VERB ‘’TO GOOGLE’’ SOMETHING?
- 42. 1
Editor's Notes
- https://earnworthy.com/podcast/
- The Festival of Marketing is at London, October 10-11.
- Petra Niemi, Inbound Marketing Designer, Avidly Finland: ‘’Clean and well-organized data in CRM is your superpower. CRM driven marketing let's you create personalized and contextual experiences across every channel. Remember, every interaction matters.’’ Kristine Hansen, Head of Consultants, Avidly Norway ‘’Seeing your clients as members will connect them more to your business, establish a more personal relationship between you, and you will become the go-to partner for services within your field.’’ Jens Jørgen Jensen, Inbound Marketing Specialist, Avidly Denmark ‘’ Email delivers solid ROI. According to a study done by Salesforce, the average ROI for email is 3800%. And this is the case regardless of industry.’’ Henri Pallonen, Country Manager, Avidly Finland ‘’ On experience-driven marketing, we are now able to gather all the customer data together to create brilliant experiences. However, in terms of delivery, we need to remember to wrap an effective story around our actual delivery. Stories are more memorable, and they bridge the gaps between the head, gut and heart. With the right tech and authentic stories, you can produce experiences that go straight to people's hearts and move them.’’
- Google has given SEOs and site owners advance notice that a broad core algorithm update will be released at September 24th. As usual, no further details are provided. But, this marks the second time that Google has announced a broad core algorithm update in advance, which is further indication that the company is taking webmaster outreach more seriously. As stated, Google’s guidance regarding this update remains the same. Here’s a quick refresher on Google’s guidance regarding core updates:
- We know that Google search provides content previews like text snippets and media to help people decide whether a result is relevant to their query. Now you may have some input or idea of how the information you provide will be generated in search results. Google explained the update in their blog post: "...we recognize that site owners may wish to independently adjust the extent of their preview content in search results. To make it easier for individual websites to define how much or which text should be available for snippeting and the extent to which other media should be included in their previews, we're now introducing several new settings for webmasters. Previously, it was only possible to allow a textual snippet or to not allow one. We're now introducing a set of methods that allow more fine-grained configuration of the preview content shown for your pages. ‘’
- Google's Gary Illyes announced the Robots meta tag, data-nosnippet, and X-Robots-Tag specifications have been updated. Developers and webmasters should review what has changed.
- Google released a statement about their new approach to "original reporting". As the company's VP Richard Gingras explained, "In today’s fast-paced world of news, the original reporting on a subject doesn’t always stay in the spotlight for long". Google wants to give more credit to original sources of information by moving them up on SERPs and making sure they stay on top longer. ‘’ Why should we care? If you are a publisher and you produce news content, it might not just be enough to do “value add” type of reporting. You may need to work harder to be the original news source of the topic to get real traction and traffic from Google.
- A new feature announced by Google allows users to see key moments within videos on SERPs. A timeline with each moment's descriptions is visible under the video. These descriptions and timestamps must be added by content creators. At the moment, this feature works only in English search and is available for a small number of providers.
- A few changes have been made to Review Rich Results documentation. All of them are summarized in this tweet by Google Webmasters. Specifically, for now on, only certain schema types will be accompanied by review snippets. Apart from that, Google has stopped displaying "self-reviews" in rich results. "In the past, an entity like a business or an organization could add review markup about themselves to their home page or another page and often cause a review snippet to show for that page. That markup could have been added directly by the entity or embedded through the use of a third-party widget." says the post on Webmaster Central Blog.
- Google has extended maximize conversion value optimization to manual CPC bidding when you’ve opted into enhanced CPC (eCPC). Scott Clark of BuzzMaven in Lexington, Kentucky was among those who’ve noticed the new option showing in the Google Ads. That option aims to optimize for the greatest conversion value (cart value or a value you’ve applied to your conversion actions) while spending your entire daily budget. The optimize for conversion value option with eCPC is a simplified version of the smart bidding option. It doesn’t have a goal of spending your daily budget, and you can’t set a target return on ad spend like you can with the smart bidding option. It will raise your max. CPC bids for clicks deemed more likely to lead to higher conversion value (rather than simply a conversion) when you choose that option. If you have products or services with varying prices, conversion value might align better than conversions with your goals. If you switch over to conversion value optimization, you’ll want to closely monitor the impact on your metrics and ROAS, or ROI if you have cost data.
- Speculative and experimental medical treatment advertising is now officially prohibited by Google. Among treatments in this list are "most stem cell therapy, cellular (non-stem) therapy, and gene therapy" and generally any type of therapy that has "no established biomedical or scientific basis". You can check the latest version of Google's healthcare and medicines ad policy from Google Advertising Policies.
- Smart bidding campaigns in Google Ads can now be used to optimize for in-store visits. In an announcement, Google states: “People move seamlessly across online and offline channels to find the products and services they need. To make it easier to maximize omnichannel ROI, store visits in Smart Bidding is now available to all advertisers for Search and Shopping campaigns.” Store visits in Smart Bidding will help advertisers drive better results in less time by allowing for total online & offline performance optimization. Google highlights how European retailer MediaMarkt improved its campaign performance by changing its smart bidding strategy to incorporate store visits. MediaMarkt’s digital marketing manager states: “By switching our bidding strategy from online-only to omnichannel, we were able to increase omnichannel revenue by 113% in our test campaigns. We plan to roll this approach out across other campaigns.”
- Optimization score helps you prioritize recommendations for your campaigns so you can achieve your business goals faster and more efficiently. Ranging from 0% - 100%, the score is an easy way to see if your account is set to perform at its full potential. Previously, this score was only available on desktop. Starting from September 13th, you can see and act on your optimization score in the Google Ads mobile app.
- Have you ever dreamed of not having to wait for three days before being able to see your website organic performance in Google Search Console? And it happened! On September 23rd Google announced a new improvement to the report based on users' #1 feature request - improved data freshness! With the new fresh data, users can now see data as recent as less than a day old. It’s a significant improvement compared to the previous few days. This improved data freshness allows you to better monitor and track your site’s performance and addresses some important needs such as: Seeing your weekend performance on Monday morning - no need to wait until Wednesday. Checking on your site’s stats first thing in the morning after, or even during, important days such as holidays, global events, and shopping days. Checking if your site's traffic rebounds soon after fixing an important technical issue.
- Google has added a new reports to Google Search Console to let you see how your datasets are performing in Google Search. Datasets and Breadcrumb Structured Data can be found in the enhancements section. The new dataset report shows errors and warnings if applicable and also how many URLs have valid datasets markup on it. The new breadcrumbs report shows If Search Console detects errors with breadcrumb markup implementation then it will identity what’s missing from the markup so you can fix the problem quickly and efficiently.
- Google has released a new WP plugin. The WordPress plugin page explains the purpose of the new plugin: It "relies on the new loading attribute, which makes lazy-loading a native browser functionality. The attribute is already supported by Chrome and will be rolled out to other browsers over time. The solution is “native” means that it does not rely on custom JavaScript logic, and thus is more lightweight. And “more lightweight” means “faster”. Last but not least, a neat thing to keep in mind is that this plugin will essentially improve itself over time, as more browsers roll out support for the loading attribute." If you have a WordPress site and want all of your images and iframes in post content to be loaded lazily, just install and activate the plugin.
- Google has released a new WP plugin. The WordPress plugin page explains the purpose of the new plugin: It "relies on the new loading attribute, which makes lazy-loading a native browser functionality. The attribute is already supported by Chrome and will be rolled out to other browsers over time. The solution is “native” means that it does not rely on custom JavaScript logic, and thus is more lightweight. And “more lightweight” means “faster”. Last but not least, a neat thing to keep in mind is that this plugin will essentially improve itself over time, as more browsers roll out support for the loading attribute." If you have a WordPress site and want all of your images and iframes in post content to be loaded lazily, just install and activate the plugin.
- The inaugural doodle was an out-of-the-office message that Page and Brin created in August of 1998 to let people know they’d shipped off to the Burning Man festival. They positioned the iconic Man behind the second “o” in Google’s logo.
- The company rolled out Google Image search in 2001 with a whopping 250 million images for users to peruse.
- The first instance of Google being used as a verb “to Google” something on television occurred during an Oct. 15, 2002, episode of Buffy the Vampire Slayer.