This document summarizes current research on media priming. It discusses the origin and psychological basis of priming, how priming effects can be measured, and specific types of media priming such as for violence and aggression or political issues. Priming refers to how exposure to certain media or information can influence subsequent judgments, attitudes, or behaviors. The effects of priming are strongest for ambiguous situations and dissipate over time. Media portrayals can create stereotypes that influence judgments through priming effects.

1. A study of
Current Research of Media Priming
Ajie Prasetyo ●
Gemala Citra ●
Novalita Sijabat ●
Putrawan Yuliandri ●
Yudha Aidil ●

2. PRIMING?
HOME
ORIGIN
EFFECTS
MEASURING THE EFFECTS
MEDIA VIOLENCE & AGGRESSION
POLITICAL PRIMING
PRIMING & STEREOTYPING
CONCLUSION

3. ORIGIN
PSYCHOLOGICAL Study
How do human process them?
How does it affect human’s behavior?
How do we respond?
What is going on in our head?
INFORMATION ๏ EVENT ๏ MOMENT
Then what do you think about it?
How do you think about it?
How do you react that?
ONE ISSUE
HIGHLIGHTED
PRIMING?
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4. ORIGIN
NAME ONE WORD
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TEACHER
WHAT COMES TO YOUR MIND?
let’s play!

5. EFFECTS
THE CHARACTERISTICS OF THE EFFECTS
DISSIPATES OVER TIME
STRONGER PRIMES = STRONGER EFFECT
STRONGER EFFECT ON AMBIGUOUS SITUATIONS
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6. MEASURING THE EFFECTS
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WAYS TO MEASURE THE EFFECTS
WAY 1
Look at the impact of priming on different people’s judgment of
ambiguous events.
WAY 2
Look at the behaviour difference between 2 groups.
(e.g one that saw a violent media vs. one that had not.)
WAY 3
Requires technology, measure the time it takes to respond to
some prompt with reaction time (RT).
(The shorter the RT, the bigger the priming effect.)

7. MEDIA VIOLENCE & AGGRESSION
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TV VIOLENCE & PRIMING

8. MEDIA VIOLENCE & AGGRESSION
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MODELS OF AGGRESSION
MODEL 1
NEOASSOCIATIONISTIC
MODEL 2
GAAM
General Affective Aggression Model

9. GAAM
MEDIA VIOLENCE & AGGRESSION
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10. How to predict the effect of exposure to aggression on indirect measure of
aggression. (e.g: accessibility of aggressive concept).
What are the variables that could affect people’s judgment & behavior as a
result from media priming?
MEDIA VIOLENCE & AGGRESSION
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LIMITATIONS

11. KETERBATASAN
GAAM
“GAMBARAN
DI TELEVISI MENGHASILKAN
BUKAN HANYA AGRESI
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12. &
POLITICAL
COVERAGEPRESIDENTIAL EVALUATIONS
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POLITICAL PRIMING

13. POLITICAL
PRIMING
THE MODELS
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POLITICAL PRIMING

14.  Political Priming gives longer effect than Cognitive Priming
 How about MOVIES/TALKSHOW/DRAMA? Does it create Political
Priming’s effects?
 Simpler & familiar topics are easier to be used as evaluation
towards the President.
 Priming effects on people that dependence on the media as
source of information .
POLITICAL PRIMING
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LIMITATIONS

15. STEREOTYPING
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HOW MEDIA
PORTRAYS BEHAVIOUR
CREATES
STEREOTYPING

16. STEREOTYPING
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17. STEREOTYPING
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HOW HUMAN WITH SPECIFIC STEREOTYPING
CHANGES
JUDGEMENT

18. STEREOTYPING
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LIMITATIONS
WHY 1?
Priming WORKS when the stereotyping is NEGATIVE.
When the stereotyping is POSITIVE, there’s NO PRIMING.
WHY 2?
Stereotyping priming WORKS like Political & Violence Priming.

19. CONCLUSION
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OUR BRAIN IS PRIMED

20. THANK YOU
Ask because you don’t know,
NOT because you want everybody to know that you know.
NOW CLAP YOUR HANDS, GUYS!