Media has a significant influence on society through its ability to shape attitudes, behaviors, opinions and thinking. It can have both positive and negative impacts. Positively, media keeps people informed and helps form judgments on issues. However, it can also promote unrealistic standards of beauty, enable cyberbullying, and weaken important real-world relationships by over-focusing on casual online connections. Different media theories like cultivation theory and agenda setting theory explain various ways media impacts society.

2. Media seminar

3. MEDIA AND ITS EFFECTS ON SOCIETY
MISS JAVERIA
BS(hons)mass communication
5th semester
UMM-E-HABIBA
LAHORE garrison university

4. MEDIA
• Communication channels through which news, entertainment,
education, data, or promotional messages are disseminated. Media
includes every broadcasting and narrow casting medium such as
newspapers, magazines, TV, radio, billboards, direct mail, telephone,
fax, and internet. Media is the plural of medium and can take a plural
or singular verb, depending on the sense intended.
Read more:

5. The definition of media is the plural of medium,
or ways to communicate information.

6. WHAT CAN MEDIA CHANGE
• ATTITUDE
• BEHAVIOUR
• BODY LANGUAGE
• EMOTIONS
• OPINIOS
• THINKING
• LIFE STYLE ETC

8. IMPRTANCE OF MEDIA

9. Society is influenced by media in so many ways. It
is the media for the masses that helps them to get
information about a lot of things and also to form
opinions and make judgments regarding various
issues! It is the media which keeps the people
updated and informed about what is happening
around them and the world. Everyone can draw
their own images from the media provider and
something from it

11. NEGATIVE IMPACT

12. • A False Sense of Connection
• According to Cornell University's Steven Strogatz,
social media sites can make it more difficult for us
to distinguish between the meaningful
relationships we foster in the real world, and the
numerous casual relationships formed through
social media. By focusing so much of our time
and psychic energy on these less meaningful
relationships, our most important connections,
he fears, will weaken.

13. • Cyber-bullying
The immediacy provided by social media is available to
predators as well as friends. Kids especially are vulnerable
to the practice of cyber-bullying in which the perpetrators,
anonymously or even posing as people their victims trust,
terrorize individuals in front of their peers. The devastation
of these online attacks can leave deep mental scars. In
several well-publicized cases, victims have even been
driven to suicide. The anonymity afforded online can bring
out dark impulses that might otherwise be suppressed.
Cyber-bullying has spread widely among youth, with 42%
reporting that they have been victims, according to a 2010
CBS News report.

14. Promoting Unhealthy Lifestyles

15. • Exploiting Wealth and Beauty
Unfortunately, print media can negatively affect society.
Magazines publish images of women who are
abnormally tan, thin and blemish-free. Amid a wealth of
such images, women tend to believe they must look this
"perfect" to be found attractive. Similarly, wealthy,
muscular men are portrayed as the ideal in print media,
which can emasculate financially struggling men or men
who don't have "six-pack abs." Publishers have set a
standard for what "beauty" is and continue to send
unrealistic messages about physical perfection.

16. • POSITIVE IMPACT OF
A MEDIA

19. The definition of campaigns suggests that
campaigns
are like election dates either they exist or they
do not. But the move toward intensity suggests
that campaigns can be graduated from those
that barely exist to those that consume voters,
parties, and the media.

22. For centuries, literacy has referred to the ability to read and
write. Today, we get most of our information through an
interwoven system of media technologies. The ability to read
many types of media has become an essential skill in the 21st
Century. Media literacy is the ability to access, analyze,
evaluate, and create media. Media literate youth and adults
are better able to understand the complex messages we
receive from television, radio, Internet, newspapers,
magazines, books, billboards, video games, music, and all
other forms of media. Media literacy skills are included in the
educational standards of every state—in language arts, social
studies, health, science, and other subjects. Many educators
have discovered that media literacy is an effective and
engaging way to apply critical thinking skills to a wide range of
issues.

23. • DIRECT EFFECT THEORY
• USES AND GRATIFICATION
• AGENDA SETTING THEORY
• SYMBOLIC INTERACTION
• MAGIC BULLET
• CULTIVATION THEORY
• COGNATIVE DISSONANCE
• SOCIAL INFLUNCE THEORY