Personal Influence

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Personal Influence

  1. 1. Personal InfluenceThe Part Played by People in the Flow of Mass Communications
  2. 2. Paul F. Lazarsfeld• 1901, Vienna, Austria• American Sociology• Columbia University• Modern empirical
  3. 3. Elihu Katz • 1926, New York • Media & Communication • University of Pennsylvania • Mass and Interpersonal
  4. 4. Lazarsfeld & Katz• Published in 1955• Post-war concerns• Katz’s first book• Classic in sociology
  5. 5. CHAPTER IBetween Media and Mass
  6. 6. Three Major Research Fields(1) Audience(2) Content(3) Impact
  7. 7. Three Major Research Fields(1) Audience(2) Content Effect!(3) Impact
  8. 8. WHAT CANMEDIA DO? 8
  9. 9. Between Mass & Media(1) exposure(2) medium(3) content(4) predispositions(5) interpersonal relationsHow can casual social ties change the way inwhich one is affected by what one sees or hears?
  10. 10. Case Studies• (1) Children who really like action and violence movies search for ways for playing group games; those who don’t like enjoy the creepy excitement of the stories; different relationships with peers results on different effects. association peers. Lorem ipsum dolor sit amet, consectetur adipiscing elit.• (2) Social pressure: people whose task for serious music listening is credited to radio say more that “friends” had given their initial impetus for interest. “Why has everybody here started to listen to music?” others who share a norm or standard. Lorem ipsum dolor sit amet, consectetur• (3) There is good reason to suspect that effective radio broadcast involve the presence of planned listening groups rather than isolated individuals; German proofs in warbeing a member of a group Lorem ipsum dolor sit• (4) One-radio village or no-newspaper town: roles of people on news, belonging to a social group which has hooked up a communication system of its own. Lorem ipsum dolor sit amet, consectetur adipiscing elit.• (5) tl; dr. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt sodales velit, sed tincidunt nulla rutrum ut. Praesent gravida
  11. 11. Case Studies• (1) Children who really like action and violence movies search for ways for playing group games; those who don’t like enjoy the creepy excitement of the stories; different relationships with peers results on different effects. association peers. Lorem ipsum dolor sit amet, consectetur adipiscing elit.• (2) Social pressure: people whose task for serious music listening is credited to radio say more that “friends” had given their initial impetus for interest. “Why has everybody here started to listen to music?” others who share a norm or standard. Lorem ipsum dolor sit amet, consectetur• (3) There is good reason to suspect that effective radio broadcast involve the presence of planned listening groups rather than isolated individuals; German proofs in warbeing a member of a group Lorem ipsum dolor sit• (4) One-radio village or no-newspaper town: roles of people on news, belonging to a social group which has hooked up a communication system of its own. Lorem ipsum dolor sit amet, consectetur adipiscing elit.• (5) tl; dr. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt sodales velit, sed tincidunt nulla rutrum ut. Praesent gravida
  12. 12. Movie Theater
  13. 13. Museums
  14. 14. Concerts
  15. 15. Magder’s Classes
  16. 16. Video Games
  17. 17. Social Media
  18. 18. What’s the difference?
  19. 19. Is every media social?Is “social media” an inappropriate term?
  20. 20. /gobbueno

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