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Media&society

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Imran Shah
Imran Shah

The document discusses the relationship between media and society from multiple perspectives. It covers how mass media has changed over time, becoming faster, cheaper, easier to use, and more powerful. It also discusses different theories about media effects and how media influences society, such as agenda setting theory, two-step flow theory, and uses and gratification theory. The document examines issues like violence, sexuality, and reality in media content as well as infrastructure needs, ethics, censorship, and the role of journalism.

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MEDIA AND SOCIETY What is the relationship between media and society?
MEDIA AND SOCIETY Radio Film Web AND Society Media Age Status Gender Ethnic Group TV Paper Strata Changing Changing Location Music Books Relationship Relationship Positive Positive Education Telephone Negative Negative Effects Effects
Changing Mass Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changing Mass Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changing Mass Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA EFFECTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA AND SOCIETY Radio Film Web AND Society Media Age Status Gender Ethnic Group TV Paper Strata Changing Changing Location Music Books Relationship Relationship Positive Positive Education Telephone Negative Negative Effects Effects
Changes in Society ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mass Media Defined by Paul Traudt ,[object Object]
Types of research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a theory? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BULLET THEORY ,[object Object],[object Object],Stimulus Response PROPAGANDA AND BRAIN WASHING? Association
INDIRECT MESSAGE PROCESSING message S r sender receiver message FILTERING AND SELECTIVE PERCEPTION
LASWELL’S THEORY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TWO-STEP-FLOW -Lazarsfeld Opinion Leaders Decisions Persons Media 1 Step 2 Step Consumption Voting Acting Buying Pay attention to Seek out
CLASSICAL THEORY Shannon & Weaver ,[object Object],Sender Encoding Medium Decoding Receiver Feed forward transmitter channel N N N N N receiver N=Noise Who Says what To whom With what effect meaning how
Shannon and Weaver cont. ,[object Object],Receiver Decoding Medium Encoding Sender Feedback mode channel Meaning Meaning N N N N N N N = Noise
EXCHANGE THEORY - Homans ,[object Object],Exchange based on benefit or perceived advantage Equity = equitable exchange Network Network
USES AND GRATIFICATION Palmgreen ,[object Object],Beliefs and Values Consumption media Media Media Media Reinforcement over time Particular programs Gratification
GENRE THEORY ,[object Object],Crime Comedy Documentary Westerns Mystery Science Fiction War Love
FRAMING AND SELECTIVE PERCEPTION THEORY –Atheide & Gitlin ,[object Object],Frame Frame Frame Frame
ADOPTION & DIFFUSION OF INNOVATIONS - Rogers Innovators Early majority Late Majority Laggards Adoption of innovation over time (sometimes several years) Percentage of population Saturation
COVERGENCE THEORY Rogers and Kincaid Medium Medium B Medium Medium C A D Movement over time enables communication and sharing Mutual understanding and cooperation Sharing and cooperation possible though digitization
ECONOMIC DETERMINISM – Shiller & Bagdikian ,[object Object],Factory Warehouse Wholesale r Retailer Consumer Media Mass production 1 2 3 4 5 6 7 Ad Agency
SPIRAL OF SILENCE- Neumann Time Underground Oppression and censorship News media Criticism of Government Resistanc e Silence ly Free press Spiral of silence
REALITY ,[object Object],[object Object],[object Object]
REALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reality, Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ADVERTSING PROBLEMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Children and Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GATE KEEPING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AGENDA SETTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PUBLIC RELATIONS Staff Administration Management Internal publics Community Environmentalists Government Investors External Publics External Publics External Publics External Publics
Censorship & Governments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Censorship No censorship
Violence and “Reality” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Human Sexuality and “Reality” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VIOLENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VIOLENCE IN MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RESULTS OF VIOLENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TREATMENT OF ENEMY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Military Control of Media of Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VIETNAM WAR (1954-1975) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VIETNAM WAR environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ETHNOGRAPHIC CRITICISM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
REALITY ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guess Who’s Coming to Dinner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guess who’s coming to dinner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INFRASTRUCTURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INFRASTRUCTURES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
News at 11: Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NEWS AT 11 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FREEDOM OF THE PRESS OR LIMITED FREEDOM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ETHICS Two Kinds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
APPLICATION OF ETHICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Journalists’ Code of Ethics Self-restraint is better than Censorship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PUBLIC RELATION ETHICS (PRSA Membership Code) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Advertising Code of ethics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE WATERGATE AFFAIR Film - “ All the President’s Men” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Television and Politics Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Television and Presidential Politics Television coverage tends to …… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problems with News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA MANIPULATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FINANCING MEDIA Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profit vs. Information/Entertainment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to remedy the situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profit vs. Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MANIPULATION OF MEDIA? Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROBLEMS WITH PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PUBLICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTION OF HARMFUL PRODUCTS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maslow’s Hierarchy of needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Most Important Least Important
CREATION OF NEEDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PSYCHOANALYTIC APPROACH TO ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RHETORICAL ANALYSIS ,[object Object],[object Object],[object Object],[object Object],Aristotle’s tri-fold approach to persuasion
PERSUASION SEQUENCE STRUCTURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ETHNOGRAPHIC CRITICISM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
REALITY ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Minorities and Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIVERSITY ISSUES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stereotyping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROBLEMS FOR ETHNIC GROUPS (Hispanics) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TRENDS IN TV VIEWING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prophets of Doom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Innovations - The Third Wave ,[object Object]
Old and New Innovations ,[object Object]
Future Trends in Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future issues in Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Literacy Literature Film/Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Literacy continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Media&society

  • 1. MEDIA AND SOCIETY What is the relationship between media and society?
  • 2. MEDIA AND SOCIETY Radio Film Web AND Society Media Age Status Gender Ethnic Group TV Paper Strata Changing Changing Location Music Books Relationship Relationship Positive Positive Education Telephone Negative Negative Effects Effects
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  • 7. MEDIA AND SOCIETY Radio Film Web AND Society Media Age Status Gender Ethnic Group TV Paper Strata Changing Changing Location Music Books Relationship Relationship Positive Positive Education Telephone Negative Negative Effects Effects
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  • 13. INDIRECT MESSAGE PROCESSING message S r sender receiver message FILTERING AND SELECTIVE PERCEPTION
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  • 22. ADOPTION & DIFFUSION OF INNOVATIONS - Rogers Innovators Early majority Late Majority Laggards Adoption of innovation over time (sometimes several years) Percentage of population Saturation
  • 23. COVERGENCE THEORY Rogers and Kincaid Medium Medium B Medium Medium C A D Movement over time enables communication and sharing Mutual understanding and cooperation Sharing and cooperation possible though digitization
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  • 25. SPIRAL OF SILENCE- Neumann Time Underground Oppression and censorship News media Criticism of Government Resistanc e Silence ly Free press Spiral of silence
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