How to Influence
Policymakers
David K. Evans
World Bank
June 2018
@tukopamoja
$
How can research affect policy?
Two types of impact
Direct Indirect
Fantasy Model of Direct Impact
Policymaker
reads my study
Changes
everything
Ends poverty
“They have this just unbelievably Cro-Magnon simple model
of policy adoption that essentially asserts that once there is
better knowledge in the world about policies, that will lead
to better policies being adopted and implemented.” –Lant
Pritchett, Experimental Conversations
Real Model of Direct Impact
Source: Rogers (1983)
Cloud Model of
Indirect Impact
“Bad”
research
RESEARCH
GOVERNMENT
“My crude theory about the impact of research is not that
research feeds into policy directly. Research kind of goes
up in into the air, into the clouds. If it’s good, if it’s
interesting, and perhaps especially if there is some
compelling behavioral story behind it, as is often the case
with an RCT, it gets circulated and cited. Eventually it
filters down to World Bank operational people and donor
staff and people in the ministries.”
- Nancy Birdsall, founding president,
Center for Global Development
(in Experimental Conversations)
Are you aiming for
direct or indirect
impact?
Indirect Impact
Prepare good
evidence.
Draw on great
evidence.
4 Principles for Direct Impact
Principle 1
Build Relationships
Trust Engagement on
array of issues
Brief, brief, and
brief again
Principle 2
Share Ownership
Co-generate
research
questions
Co-generate
surveys
Sharing the credit
Principle 3
Good Timing
Answer a
question they
have right now
Provide policy
options
Principle 4
Clear Communication
Clear, simple
language 1-2 messages Brevity
4 Principles for Direct Impact
1. Build relationships
2. Share ownership
3. Good timing
4. Clear communication
Thank you!
devans2@worldbank.org

How to Influence Policymakers

Editor's Notes

  • #4 Direct: Indirect:
  • #7 Policymakers don’t actually read a bunch of papers. They ask people they trust.
  • #8 What kind of research is likely to have a direct impact? What kind is likely to have an indirect impact? Both? What actions would take to achieve that How might you vary your approach depending on that? Present to client either way Make accessible either way Indirect: Make sure you publish in a findable location for future use Direct: Present to as many stakeholders as possible
  • #9 Clear, simple language is NOT just about your client understanding. Clear language is about giving your client words that she can use with the people she has to convince.
  • #11 Policymakers don’t actually read a bunch of papers. They ask people they trust.
  • #14 Clear, simple language is NOT just about your client understanding. Clear language is about giving your client words that she can use with the people she has to convince.