The document discusses the shift towards digital technology and the decline of traditional paper media, highlighting changes in education, entertainment, and healthcare. Innovations such as voice-activated devices, driverless cars, and electronic health systems are expected to improve functionality and safety while also impacting communication and social interaction. It also touches on the principles of innovation diffusion and the adaptability of users to new technologies over time.

3. The World of Opportunity

4. Going
Green
• The need for physical media and paper in general will
greatly diminish.
• Newspapers, periodicals, and books will be paperless.
Everything will be received/reviewed through our second
screen experience.
• Education: college students along with students of every
age will have the ability to view and gather assignments
using a tablet. This will be cost effective in the end.

5. Roger’s Diffusion of Innovation
Theory tries to explain how an innovation is communicated
over time through different channels to members of a social
system.
-Innovators 25%
-Early Adopters 13.5%
-Early majority 34%
-Late majority 34%
-Laggards 16%
5 step process which deals with making precise
decision making:

6. Televisions and Computers
• Voice activated
• Picture quality will be even better than it is
• now, for a more crystal clear viewing
experience.
• The capability to use hand gesture when
operating the television.
• Computers will have projections where the
images can be presented in midair. Using hand
gestures to operate controls.
• The capability to adjust the size of an image by
using your finger.
• Typing will all be voice activated.

7. Automobiles
• Energy safe solar powered engines
• All eco friendly and non pollutant to the environment.
• Driverless cars with the ability of inputting a destination right into built-in GPS system.
• No more texting and driving or driving under the influence of alcohol
• According to the National Safety Council, in recent years, 40,000 deaths occurred in the
United States that are related to car accidents. *see source
• Having an improved advancement to an autopilot mode can decrease car related
accidents in the United states.

8. Use of Gratification Theory
• Gives insight into what people do with technology
• Use activity seeking to access different media to fulfill various needs
• Examines a multitude of communication technology including mobile phones, radio, satellite
television etc.
• People use different forms of entertainment to pass the time with social media sites like
Facebook.
• Netflix recently announced that users can download their movies and watch them later without
the use of streaming it through the internet. This will be an industry game changer where other
companies will follow suit; once again evolving the way we watch movies. * see source.

9. Social Networking
• 70% of adults online in the US have at
least one kind of social media
application
• Social media is an ongoing
phenomenon where people use PDA
devices to get a multimedia
experience.
• The “on the go” status has made
social media sites very successful
throughout the years.
• In 2026, social networking sites will
continue to boom which could have a
strong negative effect on our
communication skills with others.

10. • Mobile heath is on the rise
• Out with paper and in with electronic documents: Paper work, copay receipts,
results are all processed through an electronic computer health system.
• Communication technology is one of the fastest growing areas of innovations in
healthcare.
• Track activity, caloric intake, heart rate, and sleep logs are all built into wristlets/
bracelets. Healthcare providers are able to view individual daily progress reports
daily or weekly.
• Video capability of providers and physicals. 5-10 introduction.
• The extremely ill are able to get evaluated through the convents of an
individual’s home. Home visits are available if needed.
eHealth

11. The Principle of Relative Constancy
• With all this new technology where
does all the old technology go?
• The core of the principle of relative
constancy; people spend a fraction
of their disposable income on mass
media over time.
• New technology is introduced so
adaptation can happen. It has to be
more captivating so the user will
give it up for something that is even
more interesting.
• Examples: A person might spend
the extra money on Netflix since
they think the theatre is more
expensive.

12. References:
• August E. Grant and Jennifer H.
Meadows.(2014).Communication Technology Update and
Fundamentals(14th Edition.).Burlington,MA
• Cecilia Kang. (2016). Self-Driving Cars Gain Powerful Ally:
The Government. New York Times. Page 3
• http://www.nytimes.com/2016/09/20/technology/self-
driving-cars-guidelines.html?_r=0
• Carly Ledbetter. (2016). You Can Now Watch Netflix
Anywhere You Want Without the Internet. Huffington’s
Post. Page 1.
• http://www.huffingtonpost.com/entry/you-can-now-
watch-netflix-anywhere-you-want-without-the-
internet_us_583ee08fe4b0c33c8e131f0d