100107 Third Sectorand Social Media
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Short intro to social media and how t can be used by third sector, especially Twitter
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100107 Third Sectorand Social Media
- 1. Introduction to Social Media Mark Walker, SCIP Regional ICT Champion for the South East
- 2. Regional ICT Champions • A champion for ICT in your region • To help local infrastructure organisations – Operate more efficiently in its day to day work – Be more effective in its reach and influence – Meet the needs of front line organisations • Voice, representation, advocacy • Signposting sources of help • Strategic support
- 3. About This Session • What is Social Media • What is it for? • How does it work? • Suggested next steps • Your questions
- 4. Exercise: Introduction • Your name and organisation • One question you want answered today
- 5. Context
- 6. Who uses the internet? • Who uses the internet in and around your organisation? – Staff – Volunteers – Trustees – Funders – Partners – Peer Group – Suppliers – Beneficiaries/service users – Community
- 7. Who doesn’t use the internet? • 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009] • Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children. • 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] • 70% of people over 65 have never used the internet [ONS 08]
- 8. Third Sector use of the internet 66% - fundraising and other research 61% - purchasing goods and services 51% - online membership or subscriptions 45% - remote access 40% - e-learning 37% - social networking 21% - blogging 20% - VoIP / Skype – internet telephone calls nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover
- 9. What is social media?
- 10. Social Media and Web 2.0 Web 1.0 • 1990s • Websites • One-way • Online reflecting offline • Advertising • Shopping Web 2.0 • 2000s • Networks + community • Interactive • New ways of doing things • Conversation • PR • Transparency
- 11. What is Social Media? • Interactive • Multi-functional • Fashionable • Dynamic • People • Voice • Media • Social spaces • Online community • Networks • Video • Audio • Pictures • Words
- 12. Jargon • Podcasting • Blogs • Video-sharing • Microblogging • Social Networking • Social Bookmarking • Document-sharing • Video Conferencing • Facebook • LinkedIn • Twitter • Ning • Youtube • Yammer • Slideshare • SurveyMonkey • Wikis • Email forums • Bulletin boards
- 13. Who is Using Social Media? • Young People • Older People • Wealthy People • Poor People • People With Disabilities • Geographic Communities • Communities of Interest • Government • Business • Individuals • Your Colleagues • Your Volunteers • Your Friends • Your Family • Your Funders • Your Partners • Your Customers • Your Competitors • Your Suppliers
- 14. Third Sector Use of Social Media • 94% of orgs had HEARD of New Media or Social Media • Of these, 60% had used Social Media in some form • 70% had used Forums • 60% had used Blogs • 60% had used Media Storage • 60% had used Google Apps • 40% had used Wikis • 20% had used Twitter • 10% had used Social Bookmarking [ICT Champion survey of third sector organisations in East of England – March 2009]
- 15. Current use of social media
- 16. Why use social media? • Intelligence • Awareness • Reputation • Advantage • Word of Mouth • The Halo Effect
- 17. What is social media for? • Fundraising • Communications • Information • Collaboration • Productivity • Interaction • Branding • Development • Trust Generating Income Delivering Better Services
- 18. What shall I do? The Problem • Too Many Choices • Too Many Voices • Too Little Time • Too Little Direction The Solution • Patience • Focus and Purpose • Routine Activity • Measure and Review
- 19. So What Should I Do?
- 20. Step 1: Start Listening • Join In – Google Alerts – Twitter – Facebook • Ask around – Colleagues – Friends
- 21. Step 2: Look and Learn • Explore • Ask peer group • Research • Twitter • Youtube • Facebook • Wordpress
- 22. Step 2: Look and Learn • Read About It – Guides – Blogs – Podcasts – News – Books
- 23. Step 2: Look and Learn
- 24. • 30 Minutes a Day • Small Steps • Adjust Your Routine • Build a Network • Be Patient • Be Selective • Be Focused www.flickr.com/photos/balakov/ Step 3: Review and Improve
- 25. A guided tour • Twitter.com • Tweetdeck.com
- 26. • Objectives • Audience • Research • Planning • Doing • Measure Next Steps: Finding Your Way
- 27. • www.icrossing.co.uk/what-we-think - Twitter 101 + What is Social Media? • nonprofits.change.org/blog/view/10_twitter_tips_for_nonprofit_organizations • www.timdavies.org.uk/2009/02/27/explaining-twitter-in-one-page/ • www.slideshare.net/nathantwright/an-intro-to-facebook-and-twitter-for- nonprofits • www.slideshare.net/AmySampleWard/twitterorg-twitter-for-nonprofit- organizations • Search for: Social Media Non Profits UK
- 28. Thank you This workshop is based on the work of: Visit the Regional ICT Champions website at www.ictchampions.org.uk
Editor's Notes
- ** Background to Regional Champions – 5 mins This presentation has been developed by a group of the regional ICT Champions
- Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don’t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas? These are the people front line organisation in OUR sector see and are seeking to support every day. We have a responsibility as LIOs to lead by example.
- Objectives ...Decide what message you want to convey or what campaign to raise Audience ... Don’t decide on a social media platform / tool and then ask your supporters to join that platform then support you as they will first be faced with the barrier of accessing the new tool. Instead establish a presence in the platform or using the tool where you already know your target audience are. Strategy ... Have a clear idea of where the use of social media should take you – treat it like any “traditional” marketing campaign in this sense. Its about people and their stories. Implement ... See what others are doing, look at similar organisations. Try out tools and websites, sign up for free trials, tell a limited number of supporters at first. Sustain ... Very important. Don’t launch and then leave alone! Social networks need to be cultivated, conversations need to be stimulated and people need their questions and points they raise responded to. If this doesn’t take place the network will very quickly loose its inertia. Consider writing this “gardening” role into someone’s job description or recognising it as a key organisational task. Don’t be concerned if you feel the need to “pull the plug” on a communication idea if its not working. As most social media is free or very low cost this shouldn’t have a huge impact financially.
- Thanks & To Find Out More