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Culture and digitalization –
from flirt to proposal
Patrik	Bergman
Corporate	Communications	Manger
Innovative	Vehicle Solutions
• Founded	in	1887
• Haldex	develops,	manufactures	
and	distributes	brake	and	
air	suspension	products	for	
heavy	trucks,	buses,	trailers	
and	the	aftermarket
• Employees	(2015):	2,140
• Sales	(2015):	SEK	4.8	billion
• Listed	on	Nasdaq	Stockholm	Exchange	
(HLDX)
• Haldex	has	its	head	office	in	Sweden	
with	global	presence	for	sales,	
development	and	manufacturing
Haldex in Brief
Innovative	Vehicle Solutions
Foundation	 Brake:	Wheel-end	products	for	brake	
actuation	and	lining	wear	adjustment	
• Disc	Brakes
• Automatic	Brake	Adjusters	
(drum	brakes)
• Actuators
Air	Controls:	Products	to	dehumidify,	 clean	and	control	
compressed	air	in	the	brake	system
• Air	Dryers
• Air	Suspension	 Systems
• Valves	
• Electronically	regulated	subsystems
(ABS,	ESP,	EBS).
Foundation Brake
Air Controls
Haldex Product Lines
Innovative	Vehicle Solutions5/25/16
Global customer base
Innovative	Vehicle Solutions
Our intranet Connect
Communications
IT
Human	
Resources
Innovative	Vehicle Solutions6
Why culture?
DNA	for	competitive	advantage
Innovative	Vehicle Solutions
Every	Haldex	Employee	
Must	be	a	Bridge	Builder
Our culture
Innovative	Vehicle Solutions
Five bridge-building behaviors: 5 Cs
Tomorrow
Vision
Strategy 5C&Today
Mission
Innovative	Vehicle Solutions
Connect	– Connect	the	dots
Communicate	– Share	and	engage
Collaborate	– Network	and	generate	insights
Coach	– Support	and	improve
Create	– Challenge	the	traditional
Five bridge-building behaviors: 5 Cs
Innovative	Vehicle Solutions
Why is culture important?
10
”Culture	eats	
strategy	for	breakfast”
Peter	Drucker
Innovative	Vehicle Solutions
Why is culture important?
1976:	90%	of	photographic	film
2012:	Filed	bankruptcy
Innovative	Vehicle Solutions
Why is culture important?
12
2007:	50%	
market	share
2014:	4%	
market	share
Innovative	Vehicle Solutions
Why is culture important?
13
Innovative	Vehicle Solutions
Bridge gap between vision and reality
Innovative	Vehicle Solutions
Bridge gap between vision and reality
Innovative	Vehicle Solutions
Concrete example 1: Collaborate
• Article	series	with	interviews.	A	
concrete	business	case	told	by	a	trusted	
person.
• Here:	Jeffrey	Stokes,	Product	Manager	
Disc	Brakes.
Innovative	Vehicle Solutions
Concrete example 2: Connect
Connect	the	dots	- a	site	for	managers	to	
access:
• KPIs
• Twitter	streams
• News	feeds
• Market	and	Technology	Trends
• Competitive	info
Innovative	Vehicle Solutions
Culture-based governance
Innovative	Vehicle Solutions
• Governance	explained	on	Connect
• Includes	things	like:
§ Content	structure
§ Content	quality
§ Roles	and	responsibilities
§ Connect	vs	other	tools
• Upgrades	and	errors	handled	by	Bool
Culture-based governance
Innovative	Vehicle Solutions
Governance: Digital Workplace Group
Communications
IT
Human	
Resources
”Heaven	is	a	place	on	Earth”:
The	culture	is	communicated	correctly	via	the	
right	tools.
“Communication	
breakdown”:
- Please	read	this	70+	
page	PPT	to	know	more.
- No.
“Virtual	Insanity”:
- Did	you	read	the	
article?
- I	can’t.	I	am	travelling.
“Out	of	touch”:
- Here	are	our	5	Fs.
The	correct	culture	
communicated	well,	but	
bad	tools.
The	correct	culture	and	
tools,	but	badly	
communicated.
Great	tools	and	
communications,	but	not	
synched	with	culture	work.
Innovative	Vehicle Solutions
Governance: Digital Workplace Group
Innovative	Vehicle Solutions
A challenge: Measure engagement
“The	KPIs	for	intranets	depend	on	the	maturity	of	
the	intranet”	– James	Robertson
• “Early	intranets”	measure	uptake:	how	many	
pages,	how	many	authors,	etc.
• “Useful	intranets”	measure	activity:	number	of	
hits,	number	of	comments,	etc.
• “Essential	intranets”	measure	impact:	money	
saved/made,	customer	service	scores,	
research/product	dev	costs,	etc.
• Only	when	the	intranet	is	an	"essential"	part	of	
the	business	-- directly	supporting	core	business,	
and	used	as	a	key	part	of	daily	work	-- does	it	
become	possible	to	measure	true	ROI.
• Google	Analytics	launched.
Innovative	Vehicle Solutions
Questions?
Thank You!
Innovative	Vehicle Solutions
Bonus: Via Oli Gardner and John Ekman
Innovative	Vehicle Solutions
Bonus: Via Oli Gardner and John Ekman
Innovative	Vehicle Solutions
Bonus: Via Oli Gardner and John Ekman
Innovative	Vehicle Solutions
Bonus: Via Oli Gardner and John Ekman
Innovative	Vehicle Solutions
One	Haldex	approach
Connect	the	dots	and	
understand	the	bigger	picture
Connecting	with	each	other,	
to	become	one	team
28
Connect
Connect the dots
Innovative	Vehicle Solutions
Communicate
Share and engage
Open,	transparent	and	active	
communication	are	the	key	to	
our	success
Listen	to	others
Share	information	and	
knowledge
29
Innovative	Vehicle Solutions
Collaborate
Network and generate insights
Focus	on	the	team
Engage	and	work	together
True	team	player
Appreciate	diversity
30
Innovative	Vehicle Solutions
Coach
Support and improve
Success	is	embedded	in	the	
actions	of	yourself	and	of	
those	you	work	with
Experience,	creativity	and	
contributions	of	others	is	
appreciated
Exchange	of	best	practices
31
Innovative	Vehicle Solutions
Create
Challenging the traditional
Responsive,	adaptive	and	open	
to	new	ideas	
Be	different
Challenge	the	traditional	way
Continuous	improvements
32

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