Andre Dan: Enterprise Social Networking In France Conference 2009
Dometic Group
1. Passion for
Exploring is what
brings us together
1
2. Content
• Dometic Group in brief • Innovation at our heart
• Our core brands • Growth and expansion
• Things that brings us • Dometic Group as an
together employer
• Vision and strategies
• Our CEO and Chairman
• Our business areas
2
4. Dometic Group in brief
• A customer oriented, leading global manufacturer of innovative comfort
products for the recreation vehicle, truck, car and yacht/marine markets.
• Producer of special cooling equipments for hotels, retail and medical
applications.
• Serves industry clients, retail distributers as well as the aftermarket with a
complete range of products designed to bring comfort and convenience
to people on the move.
• Products are sold in almost 100 countries around the globe, and the
majority are manufactured in own production plants.
• In 2010, Dometic Group had an average of 6,500 employees and net
sales of about SEK 8.0 billion.
4
7. Why matrix organization?
• Two people think better than one
• All of us have the same goals
• We assume that people are reasonable
and have the ability to cooperate
• Make people feel responsible for their own box
7
9. Our core brands
• Dometic Group stands for
• Market leadership
• Close to our customers, wherever they are
• Innovative products to help our customers to exceed the
expectations from their customers
• Extensive distribution and service network
• This is what brings us together
9
10. A multi-brand company with
well-known product brands
• The Group provides a platform for our product brands
10
12. Passion for exploring
• Everyone shares the desire to explore. Whether it’s by traveling,
meeting new people or pursuing business opportunities.
• For us at Dometic Group, introducing innovative products that
keep people comfortable when they’re away from home for work
or pleasure is what drives us.
• The mutual passion for exploring creates a dynamic interaction
between our end customers and ourselves.
• A head of us are lots of opportunities and hard work to
serve our customers even better and faster.
12
14. Long-Term Vision For all Divisions
Our vision is to be the
market leader and most reliable strategic partner,
locally as well as globally
14
15. Overall growth strategy
STABILITY PROFITABILITY GROWTH
• Increased gross profit levels • Launching of new products
• Product mix management • New sales people
• Price management • Multi-brand territory mgmt
• Product cost reductions • New markets
15
16. Strategies
• Maintain high profitability
• Growth in new geographical markets
• Sell more products on existing markets
• Growth in the aftermarket
• Develop new applications for current products
• Complementary acquisitions
16
17. Our Chief Executive Officer Mr Fredrik Möller
and our Non executive Chairman of the
board, Mr Michael Treschow
17
20. Recreational Vehicle
• The business area consists of two divisions– RV OEM (Original
Equipment Manufacturer) and RV AM (Aftermarket).
• As Recreational Vehicle system supplier, we offer a full range of
technological superior products that guarantee additional comfort in
a caravan or motorhome.
• All products are designed with the requirements of mobile living in mind.
• Competitive advantage are products with distinct design, easy to
operate, high quality, trouble-free and weight optimized.
20
21. Products Recreational Vehicle
• Awnings • Lights
• Air conditioners • Doors
• Refrigerators • systems
• Ovens • Generators
• Stoves • Sink
• Windows • And more…
21
23. Automotives
• The business area consists of two divisions – Automotive OEM
(Original Equipment Manufacturer) and Automotive AM (Aftermarket).
• The OEM division offers standard and customized products to
manufacturers of passenger vehicles, trucks, construction machinery
and agricultural vehicles.
• The Aftermarket division is one of the leading suppliers of comfort
products to the automotive market and car work-shops.
• Recent break-through products includes the Audi A8 compressor board
bar, the Peugeot/Citroën DC/AC inverter for the French market and the
first OE installed roof top air conditioner for Scania Trucks.
23
24. Products Automotive
• Car Accessories, Rear View Systems,
Cruise Control, Comfort & Safety Solutions
• AirCon Service stations
• Electronic and Power Supply
• Roof Airconditioners and Truck Coolers
• Mobile Refrigeration and more...
24
26. Marine
• The business area provides products to the OEM and Aftermarket
for pleasure boats.
• The largest product by far is air conditioning systems, where Marine
enjoys a strong position on the global market.
• Dometic Group’s service network is a major selling point for all of
its products.
• Most products are redesigned to become more environmentally
friendly and compliant.
26
27. Products Marine
• Refrigerators
• Airconditioning
• Lighting systems
• Stoves, ovens
• Portable coolers
• Sanitation systems and more...
27
29. Special Cooling Equipment
• The business area consists of three divisions –
Medical Systems, Retail and Lodging.
• Medical Systems is the world leader in human vaccine
Cold Chain equipment and is the only company in the
world offering turnkey solutions.
• Retail offers a wide range of products for the transport of
food and various types of refrigerators for increased comfort
in such places as elderly-care facilities.
• Lodging primarily sells noiseless and vibrationfree refrigerators
and safes for in-room use to the hotel and cruise-line sector. Lodging
have a global presence and is a world leader in minibars.
29
30. Products Special Cooling Equipment
• Products for transport and storage of blood
• Biomedical refrigerators
• Mobile and mini refrigerators
• Cool boxes
• Wine coolers
• Minibars and more...
30
31. Leisure Tech –
Dometic Group Development & Manufacturing
”... We are the.”
31
33. Leisure Tech –
Dometic Group Development & Manufacturing
• Global responsibility for production, product development, supply
management and logistics.
• The majority of all employees works for Leisure Tech.
• Overall responsible for Group R&D activities.
• Responsible for providing product development.
• Central warehouses for efficient handling and delivery of products.
33
35. Innovation at our heart
• Bringing innovative products to the market is the core of
the Dometic Group.
• Every year we invest about 2 percent of our total turnover,
or some SEK 200 million, in product development.
• Focused on new applications for current products, or new
products for current customers together with a unified approach
to design and manufacturing.
• New organization for better R&D coordination – nine clusters.
• Time to market is a success factor.
35
37. Growth and expansion
• Our goal is to grow at least 8 % a year organically.
• Growth is the foundation for a stable and long term successful business.
• Three focus areas to grow on:
• - Emerging markets
• - New markets for existing products
• - Aftermarket
• Global trends are supporting our business model.
37
39. Dometic Group as an employer
• Entrepreneurial spirit is vital.
• Initiative and actions are encouraged.
• Better to try and fail than to not try.
• The Grandfather principle.
• Internal career paths are important.
39
40. Be brave and take
conscious risks.
”You miss 100% of the shots
you never take”.
But we always ”clean up” if needed.
40
41. Solve Raise Focus on
problems red the right
directly flags tasks
Reward Be proud
results and but
performance humble
Be mature
Be cost Advance in
enough to
conscious small steps
ask for help
Know there
Learn from
is always a
mistakes
better way
41
42. We’re a world leader with a
unique passion for exploring.
Together we can shape our
own future and fulfil dreams.
42
