Cultural and social forces
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Culture is defined as the ideas, customs, and social behaviors of a group. It is what binds members together and differs from personality, which is unique to individuals. To understand consumer wants and needs, marketers must understand their culture. Cultural forces like religion, family, education, and language influence consumer decision making. When marketing internationally, companies must show respect for local cultures and avoid products or promotions that are offensive, unlawful, or distasteful to that culture.
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Anatomiya faniga kirish. Tarixi, bo’limlari, sath tushunchasi. Suyaklar tasni...
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Anatomiya faniga kirish. Tarixi, bo’limlari, sath tushunchasi. Suyaklar tasni...
Anatomiya faniga kirish. Tarixi, bo’limlari, sath tushunchasi. Suyaklar tasnifi va taraqqiyoti. Odam skeleti. Umurtqalar. Bo’yin umurtqasi.
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This document discusses several key aspects of culture and its importance in international business. It covers different levels of cultural understanding, examples of cultural differences between countries, and guidelines for developing cross-cultural competence, including adopting a geocentric orientation. The challenges of cultural misunderstandings are also addressed.
Cultural
Culture refers to the norms, values and beliefs learned and shared by a group and passed down over generations. For managers to be successful in international business, they must understand other cultures and adapt to their needs rather than act ethnocentrically. Cultural factors that impact business include practices around social stratification, motivation, relationships, risk-taking, communication, and how to deal with cultural differences strategically. Language and religion are significant stabilizers of culture within and across countries.
Culture and Consumer Behavior
Culture has a significant influence on consumer behavior. It determines values and lifestyle choices that impact thoughts, motives and consumption patterns. Core cultural values define how products are used and perceptions of brands. While globalization is dissolving boundaries, local culture still influences heterogeneity in consumption. Culture is learned and influences language, family structure, product evaluations, and communication style. It must be considered in marketing strategy, particularly regarding products, pricing, distribution and communication.
interculturarffdddfl-relations_compress.pptx
Intercultural relations is a relatively new field of social science that studies how to see the world through the eyes of other cultures. It aims to train students to understand, communicate with, and accomplish goals outside their own cultures. Effective intercultural communication is important as globalization and multicultural workforces have shrunk the world. Developing cultural sensitivity involves recognizing both similarities and differences between cultures without making judgments. Comparing cultures requires understanding factors like relationships to the environment, time orientation, and views of human nature. Theories provide frameworks for analyzing differences in areas such as power distance, individualism, and uncertainty avoidance.
The Cultural Environment and cultural effecsfINAL.pptx
What is the cultural environment?
A deliberately vague and broad term to describe the affectual, felt, and emotional makeup of particular spaces created by physical, social, and/or cultural environments and presence/absence of other humans and/or nonhumans. From: International Encyclopedia of Human Geography (Second Edition), 2020. Elements are - language, social norms, religion, ethics, socio economics, mores, traditions, societal regulations, nationalism, aesthetics, material culture, attitudes, values, social organisation. How does culture affect environment?
Research suggests that perceived group values impact an individual's behaviour towards the environment. In cultures that have a strong collectivistic orientation, the perception of either strong egoistic or biospheric group values can lead to pro-environmental benefits or mitigate environmental harms.
Post-Merger Cultural Integration
Cultural integration issues were the second most important contributing factor to deal failure according to the document. The document also states that cultural integration is indirectly linked to other causes of deal failure such as delayed integration. Additionally, statistics show that up to one third of mergers fail within 5 years, and as many as 80% never live up to their full expectations. While successful cultural integration is critical for deal success, many companies do not have a specific approach for assessing and integrating culture during an acquisition. Reasons for unsuccessful cultural integration include a lack of leadership support, cultural risks not being identified, and a lack of competencies and skills.
Cultural Competence
Develop your cultural competence and cultural intelligence by understanding the concepts of diversity and how they impact our workplace and society.
Cross cultural communication.pptx
The document discusses cross-cultural communication challenges faced by trainees from other countries undergoing training in India. It describes how the foreign trainees did not adapt to the Indian workplace culture by not following the dress code and expecting alcohol at the office canteen. During training, the foreign trainees asked many basic questions and complained about lack of manuals. This highlighted the need for companies to sensitize foreign trainees to the Indian work culture.
CROSS CULTURAL COMMUNICATION STRATEGIES
cross cultural communication importance strategies meaning description types
CULTURAL COMMUNICATION STRATEGIES IMPORTANCE
This document discusses strategies for successful cross-cultural communication. It begins by defining culture and explaining how culture shapes communication styles. It then examines factors like high and low context cultures, verbal and nonverbal differences across cultures, and how misunderstandings can easily occur. The document provides tips for improving cross-cultural interactions, such as learning about other cultures, removing language barriers, being respectful of different styles, and employing strategies like slowing down, avoiding slang, and checking meanings. Overall, the document emphasizes the importance of cultural awareness and sensitivity for effective cross-cultural communication.
Enu culture 250812
This document discusses cultural differences and their impact on international business. It covers several key topics:
1. It introduces culture and explains that culture includes learned norms, values, attitudes and beliefs that vary between groups. These cultural differences can impact business operations.
2. It discusses several elements of culture, including social structure, language, religion, and values. Factors like social stratification, family structure, and language can all influence business practices.
3. Religions and values shape attitudes towards time, education, age, and status that international businesses must be aware of. Understanding these cultural differences is important for managing diversity in global operations.
Culture and Communication in the Global Workforce.ppt
This document discusses culture and communication in the global workforce. It begins by defining culture and explaining how cultural norms, values, beliefs, and language make groups distinctive from one another. It then discusses how culture blends in work environments as companies take on multinational operations and managers must deal with diverse cultures. Effective cultural competency training is needed to avoid issues like miscommunication and conflict that can endanger productivity. Developing cultural competence allows one to understand, communicate with, and interact effectively across cultures in today's global business environment.
Cultural diversity
This document discusses cultural diversity and various aspects of culture. It begins by defining culture and identifying different categories and levels of culture. It then examines elements of culture like language, narratives, practices, and taboos. It discusses perspectives on culture and explores industry, tourist, host, and tourism cultures. It analyzes organizational cultures like bureaucratic, clan, entrepreneurial, and market cultures. Finally, it touches on cultural diversity, managing diversity, and includes a case study on Disney expanding to Hong Kong.
Social and cultural env.chap04pp
Global marketers must understand local cultures to incorporate cultural insights into marketing plans. Culture includes both material and nonmaterial aspects like attitudes, beliefs, and values. These are shaped by social institutions like family, education, and religion. High- and low-context cultures differ in their communication and business practices. Hofstede's model analyzes cultures along dimensions like power distance, individualism vs collectivism, and masculinity vs femininity. Understanding these cultural dimensions helps marketers develop appropriate branding and messaging for different countries and regions.
Dissecting culture and its application to business.docx
Dissecting
culture and its
application to
business
What we’ll cover
1. What is the nature of culture?
2. Variety and variation in culture
3. How have globalisation, migration and diversity impacted on
national culture?
4. Use these insights to critically evaluate models of national culture
5. Culture traps: problems and pitfalls to avoid
6. Dynamic models of culture
7. Groupwork exercise: apply your cultural knowledge to business
practice
1. What is culture?
Read the following descriptions of national values
for China, India, Britain
•What do these descriptions tell us about the nature of
culture?
i.e. what kinds of things do we call ‘culture’?
• How long might it take an outsider to understand these
values?
So what is the nature of culture?
“a complex frame of reference that consists of patterns of traditions,
beliefs, values, norms, symbols, and meanings that are shared to varying
degrees by interacting members of a community”
(Ting-Toomey, 1999, p.10)
traditions rituals, ceremonies, rites of passage
beliefs, values, norms underlying principles governing behaviours
symbols language (verbal, non-verbal) also images
meanings Interpretations of symbols held by members
‘shared to varying degrees’ not every single member of the culture to the same degree!
‘a frame of reference’ for making sense of the world
Culture is socially constructed; a basis for shared, collective identities
What are the key
words to highlight
in this definition?
Another definition
“the coherent, learned, shared view of a group of people about life’s
concerns that ranks what is important, furnishes attitudes about what
things are appropriate, and dictates behaviour”
(Varner & Beamer, 2011, p.5)
coherent an entire, consistent world view
learned we are not born with it; culture is transmitted
view of a group agreed, shared views of a society
What are the key
words to highlight
in this definition?
The Iceberg of Culture
In awareness Visible
Out of conscious
awareness
Invisible
Self-awareness
The Iceberg of Culture Fine arts Literature
Drama Classical music Popular music
Folk dancing Games Cooking Dress
Notions of modesty Conceptions of beauty Ideas about child raising
Rules of descent Cosmology Relationship to animals Courtship practices
Patterns of superior/subordinate relations Definitions of sin
Conceptions of justice Notions of leadership Incentive to work Tempo of work
Attitudes to the dependent Approaches to problem solving
Patterns of group decision making Eye behaviour Conceptions of cleanliness
Theories of disease Conception of status mobility
Roles in relation to status by age, sex, class, occupation, kinship etc
Definition of insanity Nature of friendship Conception of self
Patterns of visual perception Body language Facial expression
Notions of logic and validity Patterns of handling emotions ...
Social and cultural Environment - International Business - Manu Melwin Joy
The socio-cultural fabric is an important environmental factor that should be analysed while formulating business strategies. The cost of ignoring the customs, traditions, taboos, tastes and preferences, etc., of people could be very high.
Similar to Cultural and social forces (20)
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]
The Cultural Environment and cultural effecsfINAL.pptx
The Cultural Environment and cultural effecsfINAL.pptx
Culture and Communication in the Global Workforce.ppt
Culture and Communication in the Global Workforce.ppt
Dissecting culture and its application to business.docx
Dissecting culture and its application to business.docx
Social and cultural Environment - International Business - Manu Melwin Joy
Social and cultural Environment - International Business - Manu Melwin Joy
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Cultural and social forces
- 1. What is Culture??? The ideas, customs, and social behavior of a particular people or society
- 2. Personality Personality is the individual’s unique personal set of mental programs that he/she does not share with any other human being. Culture Culture is what members of a group have in common. “It is the glue that binds groups together” (De Mooij)
- 3. Marketing is to earn Profits from satisfaction of human Needs and Wants To Understand and Influence consumer’s wants and needs, we must understand their culture Cultural Forces Religion, Family, Education, Language Cultural Messages Symbols, Morals, Rules of behaviors, Knowledge Consumer Decision Process Selecting and prioritizing wants for goods and services BEHAVIER
- 4. The organization needs to make sure that their products and services are not offensive, unlawful or distasteful to the local nation. This includes marketing promotion and branding E.g.- Alcoholic Beverages are Banned in Saudi Arabia Showing Respect for local religious traditions is an Important Part of Cultural Sensitivity
- 5. • Has emphasized hard work, thrift and simple lifestyle • The Credit Card is a Such a Vital Part • In Christmas , retailers have their Largest sale Marketing and Western Religions • Important Cultural Force not only in the middle east but in Asia and Africa • 20% of World Population • Bank rules , rules on food consumption and personal cleanliness Marketing and Islam • Asia is the major Market today for many international firms • Respects local beliefs and social impacts Marketing and Eastern Religions
- 6. Many factors influence purchasing. A consumer's family is one of the most significant factors because a family helps shape an individual's attitudes and behaviors Nuclear families Household sizes down in U.S. and Europe Extended families More important in developing world The importance of the Chinese clan Male-female roles House cleaning in Japan
- 7. It shapes people’s outlooks, desires and motivations. Affects: The consumer level and the employee level Less literacy – Different communication options – More challenge
- 8. Time is seen in a particularly different light by Eastern and Western cultures, and even within these groupings assumes quite dissimilar aspects from country to country
- 9. Geert Hofstede developed a four-dimensional framework by which measure several key attitudes of culture * POWER DISTANCE society accept that power is distributed unevenly * INDIVIDUALISM- COLLECTIVISM * MASCULINITY-FEMINITY * UNCERTAINTY AVOIDANCE
- 10. Knowing the language of a society can become the key to understanding its culture E.g. – French are sensitive about their language as an embodiment of their culture and seek to protect it from outside influence Some countries have more than one official Language E.g. – India has 19 , South Africa has 11
- 11. Forms of Address Different languages represent different ways of interacting The Context of Language it Can Indicate total agreement E.g. – Yes in Asia and America
- 12. Body Language This is Important as understanding Verbal language Body Language Including Touching , Making Arms and Hand Gestures Showing Emotions Cultures Vary in their communication style is the degree to which they exhibit emotions
- 13. Translating and Translations but it is almost impossible translate a given meaning accurately (translation Problems) SO WHICH LANGUAGE TO LEARN ??? ADAPTING TO CULTURAL DIFFRENCES (IS IMPORTANT)