2. Lilly Shahravesh
Designer and author
• Originally a successful designer for leading UK
fashion houses.
• In late „90‟s started making sweaters and coats
for her sister‟s dog.
• Everyone asked where they could buy them!
• In 2003 set up LoveMyDog – the UK‟s first
couture fashion house for dogs.
Lilly is also the author of the best–selling coffee
table book “Canine Couture” by Jacqui Small
Publishing/Aurum Press UK, St Martin‟s press
USA, Basserman Munich Germany &Calderini
Milan Italy.
3. About LOVEMYDOG
•Established in 2003
•UK‟s leading brand of designer dogwear
•Award-winning architect-designed showroom
•Featured on catwalks, loved by celebrities
4. About LOVEMYDOG
Sold in high-end stores & department stores in
London, Paris, Milan, New York, San Francisco, Tokyo, Sydney and
Europe
13. Unique Management Skills- LOVEMYDOG
• Product Design
• Production (UK & Far East)
• PR – frequent guest on TV & radio,
frequent mentions in the press
14. Unique IP - LOVEMYDOG
• Complete brand identity for specialist
luxury brand
• Unique designs and collections
• Unique Harris Tweed fabric
• Consumer website
15. Pet market – UK & China
• In 2012 MTW Research estimates that sales of pet clothing will top £30m for the
first time, hitting £35m by 2015
• The Chinese pet products market is forecast to reach value sales of US$616
million in 2010, an increase of 54.3% over the 2005-2010 period. However, the
annual rate of real growth is forecast to decelerate from 3.8% to 2.3% between
2009 and 2010. Rising levels of affluence and changing attitudes to pet
ownership have been the main factors driving this growth. Between 2004 and
2009, the proportion of Chinese households with annual disposable income of
US$10,000 (in purchasing power parity terms) doubled, from 19% to 38.5%,
while the proportion of households with annual disposable income of US$25,000
(in PPP terms) nearly trebled, from 3.7% to 9.7%. (Source EuromonitorInt)
16. Investment potential - LOVEMYDOG
• Clearly identifiable market niche
• Unique product offering
• Good margin opportunity
• Unexplored opportunities in multi-channel
environment
• Contacts at Debenhams, John Lewis
&Highgrove Enterprises
• Management receptive to strategic input
