Higher Ed Web Dev 2009 Conference

1. Change
Succeeding in a World of
Overwhelming Change

2. What gets in the
way of Change at
your college?

3. Fear of the
Unknown

5. Loss of
Control

7. Complacency

8. We’ve always
done it this way.

10. It’s not you
It’s me

11. Internal vs.
Market-Based
Decisions

12. We have that!

13. Authenticity.

14. Being able to say
“No”

15. What’s your
elevator pitch?

16. How is this shared
on your website?

17. Stories.

18. Stories not Stats. Text
People not Programs.
Michael Sexton, Dean of Admissions, Lewis & Clark College

19. False
Urgency

20. Regularly hiring
consultants.

21. Difficulty scheduling
important meetings

22. A Committee on
Committees

23. Frequently missing
deadlines

24. Discussions are
inward focused

25. Failures of the past
stall new initiatives

28. Some
Solutions

29. Managers manage
within paradigms.
Leaders lead
between paradigms.

30. Leadership.

31. Clear vision
Hire great people
Get out of their way
Hold them accountable!

32. Death to the
!!

33. A committee is a group
of people who individually
can do nothing, but who,
as a group, can meet and
decide that nothing can
be done.

34. A committee is a group
that keeps minutes
and loses hours.

35. Shared
Governance

38. The B Word

39. You provide a service.
You accept money for it.
You have delivery costs.
You pay people.
You may (or not) have profits.

40. It’s a Business.
It’s time to stop thinking
it’s something else!

41. It’s the Business
of Education.

42. Business
Consumers or Customers
Sales & Marketing
Costs, Return, Investment
Experience

43. The S Word

44. Salesperson
if your admissions people don’t like
that, they should get another job

45. Match the product or
service you offer with
people who have a
demand for that
product or service.

47. Hire different people.
Train them differently.
Provide different tools.
Create different plans.
Set different goals.
Evaluate frequently.

48. Focus.

49. What is your college
“in business” for?

50. Do what you do best.
Outsource the rest.

51. Accountability.

52. Everyone is replaceable.
Everyone is accountable.
Everyone has ownership.

53. Do you know what
you spend your time
doing?

54. Do you know what
your staff spends their time
doing?

55. Development.

59. Back to you.

60. Never underestimate the power
of a few dedicated people to
change the world.
It’s the only thing that ever has.
Margaret Mead, Anthropologist

62. Here’s to the
crazy ones.

63. Change
Succeeding in a World of
Overwhelming Change