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Corporate social responsibility (CSR) is about companies managing their business processes to have an overall positive societal impact and contribute to economic development through ethical behavior and community investment. However, CSR is often seen as a cost rather than a profit center. Corporate shared value (CSV) is different in that it focuses on creating new business opportunities and markets that improve profitability and competitive position. To achieve CSV, companies identify ways their products or services can address social needs and problems in a way that creates economic value for both the company and society by expanding the overall size of the economic "pie" rather than just redistributing a fixed slice.
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ABSTRACT : This article exposes the different arguments in favor of The Shared Value Creation (CVC) within an organization as an inclusive competitive strategy of the social, environmental and economic problems on its different interest groups; It is the redesign of its value chain for a more efficient and effective impact on productivity and business competitiveness.
A theoretical content and a practical perspective are elaborated to model the way to create shared value in an organization throughout a methodology implemented in a company in the sugar sector. The proposed model is made up of five stages: a) Description of the company, b) Strategic diagnosis, c) Executive proposal, d) Change management and f) Strategic decision.
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You can see and hear the full presentation in context by visiting http://sigeneration.ca/SharedValue.html
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Recommended
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Executive Summary of Diploma Thesis, Executive School of Management,
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Shared Value Creation: Value chain redesign in companies of the sugar sector
ABSTRACT : This article exposes the different arguments in favor of The Shared Value Creation (CVC) within an organization as an inclusive competitive strategy of the social, environmental and economic problems on its different interest groups; It is the redesign of its value chain for a more efficient and effective impact on productivity and business competitiveness.
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You can see and hear the full presentation in context by visiting http://sigeneration.ca/SharedValue.html
Allyson Hewitt is the Director of Social Entrepreneurship at the MaRS Discovery District and Director of SiG@MaRS.
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The document discusses the concept of shared value, which is a business strategy that creates economic value while also addressing social problems. It defines shared value as identifying social issues that intersect with a business where addressing the issues can improve competitiveness and societal conditions. There are three factors that intersect with business: environmental issues, societal conditions, and local economies. The document provides examples of companies like BMW, Heinz, Adidas, GE, and IHG that have implemented shared value strategies.
9 csr shared value
The document discusses the concept of shared value, which involves creating economic value in a way that also addresses societal needs. It notes that current practices view companies and communities as being at odds, whereas shared value recognizes their interdependence. Shared value can be created by reconceiving products and markets to meet social needs, redefining productivity in the value chain, and building supportive industry clusters. Examples include improving farmers' livelihoods through better techniques and Intel reducing power usage. Overall, shared value represents the next evolution of capitalism by aligning profitability and social progress.
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This document discusses the concept of shared value, which involves corporate policies and practices that enhance competitiveness while also advancing social and economic conditions. It provides examples of companies implementing shared value strategies. The key points are:
- Shared value is defined as identifying business opportunities that meet societal needs or solve social problems in a way that also improves financial performance and competitiveness.
- Examples discussed include health care programs by Novartis and GE that expand access while reducing costs, and efforts by PepsiCo, Nestle, and Campbell's to address issues in their supply chains and product lines.
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This document discusses the concept of shared value, which involves businesses identifying opportunities to create economic value for themselves and social value for communities in an integrated way. It argues that shared value goes beyond corporate social responsibility and philanthropy by finding business opportunities in addressing social problems. Shared value strategies can create competitive advantages for companies by improving conditions in the communities where they operate like workforce skills, infrastructure, and sustainable resources. This allows companies to better meet societal needs through their products and operations in a way that is scalable and self-sustaining. The document provides several examples of companies that have implemented successful shared value strategies.
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We are hoping to see some amazing holiday marketing campaigns this year. So many different companies are fighting for the same dollar so we wanted to make sure you are using your entire toolset to convert more sales.
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5. Send targeted emails
6. Dynamic content and a/b testing
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The document discusses the concept of shared value, which is a business strategy that creates economic value while also addressing social problems. It defines shared value as identifying social issues that intersect with a business where addressing the issues can improve competitiveness and societal conditions. There are three factors that intersect with business: environmental issues, societal conditions, and local economies. The document provides examples of companies like BMW, Heinz, Adidas, GE, and IHG that have implemented shared value strategies.
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- Examples discussed include health care programs by Novartis and GE that expand access while reducing costs, and efforts by PepsiCo, Nestle, and Campbell's to address issues in their supply chains and product lines.
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approach. They consider their opportunities more holistically.Bringing society in prompts people to say, “We have a purpose beyond today ’s markets and products, and
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The managers of great brands, therefore, replace CSR with CSV —creating shared value.
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2. CC organizations are claimed to outperform traditional businesses by prioritizing purpose, stakeholder well-being, and culture over short-term profits. However, critics argue CC may not be feasible for all businesses and could be difficult to maintain over time without the founder.
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2. On-website advertising
3. Discount psychology
4. A/B testing on a product pages
5. Increase cart size
4. Email segmentation by visitor type
5. Send targeted emails
6. Dynamic content and a/b testing
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8. Export your segments to CSV
9. Import CSV information into ESP
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11. Use data to segment
12. Send a targeted campaign
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1. Setting up custom events
2. Send emails customers want
3. Create dynamic content
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16. Control focus and distraction
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1. Keep it simple stupid
2. Monitor how people use your site
3. Create compelling and valid options
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1. Dollar or percentage off
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3. Quantity discounts
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5. Free shipping
24. Quick, which is the biggest discount
25. Biggest Discount
26. Reduce the amount of math
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1. Cut out the math
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30. What is AB testing
31. A/B Testing Tools
32. Common Experiments - Title Copy Testing
33. Common Experiments - Page Length Testing
34. Common Experiments - Background and Picture Testing
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IBM’s Point of View on Social Business
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What we have observed…
Knowledge is being created and shared at unprecedented rates. But many organizations aren't activating this collective knowledge.
What we have learned…
Social Business starts when you put people at the center.
To connect. To unlock insights from social interactions. To evolve to a customer-centric organization.
20,000 engagements later
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Start with any of these 6 entry points to help you put Social at the heart of the modern enterprise.
1. Create open and authentic engagement between customers, employees and communities.
2. Create exceptional customer experiences through personalized and rewarding interactions based on customer insights
3. Create a collaborative workplace culture to engage talent and increase productivity.
4. Tap into analytics to measure, understand and drive business decisions to innovate faster.
5. Design and implement social strategies to transform organizational processes and best practices.
6. Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital.
Evolve your social business by putting people at the center.
Amplify the value of human connections.
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Csr presentation
Corporate social responsibility (CSR) refers to businesses conducting themselves ethically and contributing to economic development and quality of life. CSR involves voluntary initiatives by businesses to contribute to a better society and cleaner environment. The objectives of CSR include understanding its basics and principles, appreciating its impact on businesses, and discussing how CSR initiatives can benefit businesses. Some benefits of CSR include winning new businesses, enhancing influence in the industry, attracting and retaining happy employees, increasing customer retention, differentiating from competitors, saving on energy and costs, accessing funding, gaining media interest and reputation, and enhancing stakeholder relationships.
Corporate social responsbility
This document discusses corporate social responsibility (CSR). It defines CSR as businesses fulfilling their duty to care for society and integrating social and environmental concerns into their operations. International organizations see CSR as companies voluntarily managing processes to have an overall positive societal impact. Benefits of CSR include winning new business, attracting employees, and enhancing reputation. The document outlines CSR initiatives focused on markets, products, employees, society, and the environment. While some argue CSR lowers profits, others say it balances corporate power, discourages regulation, and promotes long-term profits. Guidelines are provided for practical CSR application.
Corporate social responsibility
This document defines and discusses the concept of corporate social responsibility (CSR). It provides several definitions of CSR from different sources that generally portray CSR as operating a business in a socially and environmentally responsible manner that meets ethical standards and stakeholder expectations. The document traces the origins and development of CSR from the 1950s to the present. It also outlines some of the main arguments for why CSR is important for businesses, such as risk management, human resources, and brand differentiation.
CSR
Corporate social responsibility is defined as a business's commitment to operate ethically and contribute to economic development while improving life for its workforce and local community. It is a voluntary initiative for businesses to contribute to a better society and greener environment. CSR expectations include that businesses behave ethically, contribute to economic growth, and improve life for employees, communities, and society.
Corporate social responsibility
The document defines corporate social responsibility (CSR) as a company integrating social and environmental concerns into its business operations and interactions with stakeholders. It discusses the history and evolving definitions of CSR. CSR refers to businesses operating in a manner that meets ethical, legal, and public expectations by establishing values, transparency, and accountability. It involves businesses balancing economic, social, and environmental interests of shareholders and stakeholders.
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Corporate social responsibility (CSR) involves companies managing their business processes to have an overall positive impact on society. It is a continuing commitment by businesses to behave ethically and improve quality of life while contributing to sustainable economic development. CSR encompasses a company's economic, legal, ethical, and philanthropic responsibilities. The main goal of CSR is to create a positive impact through the company's core business operations, products and services, rather than through charitable donations alone. Benefits of CSR include strengthened brand positioning, enhanced corporate image, and increased sales and market share.
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This document provides an overview of corporate social responsibility (CSR) including definitions of CSR, different views on CSR, and arguments for and against CSR. It defines CSR as a voluntary commitment by companies to behave ethically and improve quality of life for stakeholders. There are two main views on CSR - the shareholder view that a company's only responsibility is to maximize shareholder wealth, and the stakeholder view that companies should treat all stakeholders with dignity. The document also discusses whether companies should be involved in CSR and outlines some pros and cons of CSR engagement.
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The document discusses corporate social responsibility (CSR) activities of Mahindra's Farm Equipment Sector (FES) Nagpur plant. The plant has undertaken various CSR initiatives in nearby villages focusing on education, healthcare, and environment conservation. Some key initiatives include supporting education of girl children, organizing health camps, planting trees, and installing solar lights in schools. Such CSR activities help create goodwill for the company and strengthen its brand image in the local community.
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This document provides an introduction to corporate social responsibility (CSR). It defines CSR as how companies manage business processes to produce an overall positive impact on society. The document discusses the evolution of CSR and key drivers like demands for greater disclosure and growing investor pressure. It outlines economic, legal, ethical, and philanthropic responsibilities under CSR. Examples of CSR programs at companies like IBM and Avon are provided. The benefits of CSR like strengthened branding and attracting employees are also summarized. Throughout, the document emphasizes that CSR requires companies to consider their impact on stakeholders and society as a whole.
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This document provides an introduction to the concept of corporate social responsibility (CSR). It defines CSR as how companies manage their business processes to positively impact society. The document outlines the evolution of CSR from the 1950s to present day. It discusses drivers of CSR like investor pressure and defines benefits like strengthened brands and attracting employees. Examples of CSR programs from companies like IBM and Avon are provided. Challenges faced by companies like Coca-Cola in India are also summarized. The document examines perspectives on CSR from business and economics lenses. It analyzes the relationship between CSR and social legitimacy as well as the evolving roles of stakeholders in CSR.
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Corporate social responsibility (CSR) involves companies taking responsibility for their impact on society beyond short-term profits. CSR addresses stakeholders' interests, including employees, customers, communities, the environment, and shareholders. By adopting CSR, companies can build trust with stakeholders, attract customers and employees who value ethics, manage risks to the company's reputation, and gain government support. CSR has become necessary for companies to operate sustainably in today's competitive environment.
Corporate Responsibility Report Positive Revolution
Corporate social responsibility (CSR) refers to a company's responsibility to consider the interests of stakeholders, including communities, in its business activities and operations. Stakeholders exert direct or indirect influence over a business and are also impacted by its actions. CSR aims to address major challenges like economic, social, environmental, and ethical issues faced by companies. By creating a culture of "doing good" and "being right", companies can gain stakeholders' trust and purchasing preferences. CSR involves delivering benefits not just to a company's direct customers but to everyone affected by the business.
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Corporate social responsibility (CSR) refers to a company's responsibility to consider the interests of its stakeholders, including consumers, employees, investors, communities, and the environment. Stakeholders exert direct or indirect influence over the company and are also impacted by its actions. CSR aims to address major challenges companies face, such as economic, social, and environmental issues, by creating a culture of "doing good" and "being right" to gain stakeholders' trust. Implementing CSR can help companies manage risks, recruit employees, gain government support, and reduce costs - ultimately leading to long-term business success.
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Corporate social responsibility (CSR) refers to a company's responsibility to consider the interests of its stakeholders, including consumers, employees, investors, communities, and the environment. Stakeholders exert direct or indirect influence over the company and are also impacted by its actions. CSR aims to address major challenges companies face, such as economic, social, and environmental issues, by creating a culture of "doing good" and "being right" to gain stakeholders' trust. Implementing CSR can help companies manage risks, recruit employees, gain government support, and reduce costs - ultimately leading to long-term business success.
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Csv&csr
- 1. Corporate Social Responsibility andCreating Shared Value by Genesis Centeno
- 2. What is CSR? “CSR is about how companies manage the business processes to produce an overall positive impact on society.” “It is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large"
- 3. What is CSR? "CSR is about business giving back to society"
- 6. CSV example CSR says share the Pie
- 9. Thanks!