The document discusses the concept of shared value, which is a business strategy that creates economic value while also addressing social problems. It defines shared value as identifying social issues that intersect with a business where addressing the issues can improve competitiveness and societal conditions. There are three factors that intersect with business: environmental issues, societal conditions, and local economies. The document provides examples of companies like BMW, Heinz, Adidas, GE, and IHG that have implemented shared value strategies.

1. Presented By:
Arjit Parashar
B.Tech. Automotives

2. Outline
 Definition
 Levels
 Case -1
 Case – 2
 Case -3
 Implementation

3. Definition
 Management strategy focused on creating business
value by identifying and addressing social problems
that intersect with the business.
 Creating shared value is the practice of creating
economic value in a way that also creates value for
society by addressing its needs and challenges

4. The Concept of Shared Value
 Corporate policies and practices that enhance the
competitiveness of a company while simultaneously
advancing social and economic conditions in the
communities in which it operates
 Create economic value by creating societal value
 Incorporating societal issues into strategy and operations
is the next major transformation in management
thinking

5. There are three factors which intersect with the
business-
 Problem of the environment
 Societal condition
 Local economies

7. Shared value offers new opportunities to
differentiate, innovate, and grow

8. From Product to Purpose Based Strategic
Positioning

10. BMW Guggenheim Lab’s innovative initiative of
Mobile Laboratory.
 They formed a Matrix structure
 They Traveled – Newyork(2011), Berlin(2012) & Mumbai(2013)
 It consist of interdisciplinary teams of emerging talents
having
Urbanism Architecture
Art Design
Science Technology
Education

11. Heinz’s Micronutrient Campaign
Adding a Social Dimension to
Strategy

12. Collaboration of Adidas group with Nobel laureate
Yunus’ micro finance organization in Bangladesh.
Adding a Social
Dimension to Strategy

13. Cont….
 General Electric - Healthymagination
 Intercontinental hotel Group – Green Engage

14. Thank You!