Replace Corporate Social Responsibility (CSR) with Creating Shared Value (CVS)
•Download as PPT, PDF•
3 likes•1,768 views
The leaders of great brands take a distinctly different approach. They consider their opportunities more holistically.Bringing society in prompts people to say, “We have a purpose beyond today ’s markets and products, and we should think about that. How is society changing? The managers of great brands, therefore, replace CSR with CSV —creating shared value.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Replace Corporate Social Responsibility (CSR) with Creating Shared Value (CVS)
Similar to Replace Corporate Social Responsibility (CSR) with Creating Shared Value (CVS) (20)
Recently uploaded
Recently uploaded (20)
Replace Corporate Social Responsibility (CSR) with Creating Shared Value (CVS)
- 1. Great brands take a distinctlyGreat brands take a distinctly different approachdifferent approach Pintu Bhushan Mitra B.Pharm , MBA
- 2. Brand Can Engage with Society in Three Ways
- 3. Corporate social responsibility (CSR), Creating Shared Value (CSV)
- 4. From CSR to CSVFrom CSR to CSV
- 5. The managers of greatThe managers of great brands, replace CSR with CSV —brands, replace CSR with CSV — creating shared valuecreating shared value
- 6. Creating Share Value (CSV) attend to fulfillCreating Share Value (CSV) attend to fulfill the company contribution to the societythe company contribution to the society Adidas did partnered with Nobel Laureate Muhammad Yunus’s micro-finance organization, Grameen Bank to produce the low cost shoe for Bangladeshian. The purpose of doing this is to provide affordable shoe in order to protect poor people from diseases. They create and share value which profitable to adidas (financially) and good reputation for Grameen Bank.
- 7. Creating Share Value (CSV) attend to fulfillCreating Share Value (CSV) attend to fulfill the company contribution to the societythe company contribution to the society Coca-Cola started a program called 5by20 in economic aspect to empower young women entrepreneurs. The program aims to bring five million women to have business skill, which can be use to prosperous the family and community. At the end, the company hopes they can develop world into business by 2020 as local bottlers and distributor of Coca-Cola
- 8. Companies are redefining strategicCompanies are redefining strategic positioning around a shared valued mindsetpositioning around a shared valued mindset Traditional Positioning New Positioning
- 9. Shared value approach in Pharma businessShared value approach in Pharma business modelmodel
- 10. Creating Shared Value with the Level 5Creating Shared Value with the Level 5 Relevance FrameworkRelevance Framework
- 11. Industry RelevanceIndustry Relevance For restaurants, fighting childhood obesity through the National Restaurant Association ’s Kids Live Well campaign is a natural fit.
- 12. Community RelevanceCommunity Relevance Planting can serve a critical role in meeting the needs of a local community
- 13. Target RelevanceTarget Relevance McDonald ’s shares its commitment to improving the health and well- being of children with its primary customer target segment, families
- 14. Brand Positioning RelevanceBrand Positioning Relevance Chipotle Mexican Grill advances its “Food with Integrity” brand platform by helping nonprofits like Veggie U, which gives students the opportunity to experience the process of planting, growing, and harvesting fresh produce
- 15. Values RelevanceValues Relevance Shake Shack has teamed up with the Hearing Access Program to install audio induction loops in its locations to ensure that its bustling restaurants are welcoming to customers who are hard of hearing