Creating shared value is a framework created for enhancing economic value for the organization while simultaneously meeting the needs of the society and its challenges. This paper aims in providing structural framework of shared values and also key measures taken by various organization. This articles emphasis on adoption of shared values and its impact on enhancing the environmental performance, Stakeholder’s health, nutrition, affordability in meeting the basic requirements of stake holders and also measures in improving societal wellbeing.
What is Shared Value thinking? What has unleashed the change of thinking?
What kind of societal and economic importance does Shared Value thinking
have in particular for the future rating of companies and for society in general?
Executive Summary of Diploma Thesis, Executive School of Management,
Technology and Law (ES-HSG), University of St. Gallen
«Continuing Education in Politics» 6th instance 2014
Embedding Sustainability into Strategy I: A source of business opportunity un...Miles Weaver
Exploring business strategy and sustainability from a traditional strategic management lens. Lecture delivered to Edinburgh Napier Business School students in 2013.
Business for Good: Balancing Purpose with Profit in a Post-Covid ScotlandMiles Weaver
Join Dr Miles Weaver and Dr Hock Tan, from Edinburgh Napier’s Business School on July 30th for Purpose-driven Organisations, will discuss that many businesses to emerge stronger in a post-covid Scotland will be purpose-driven. Using business as a force for good.
This webinar, hosted by Lorraine Thomson, who heads up Interface's Highlands and Islands team, examines the power of ‘purpose’ and the opportunities for SME’s in embracing the UN Sustainable Development Goals (SDGs) to create Sustainable Value (for all relevant stakeholders). ‘Profit’ is an output, not a ‘purpose’. Business exists beyond making money and maximising shareholder value. There is a growing consensus that businesses that place “purpose beyond profit” can generate greater returns. What does this mean for SME’s and where are the opportunities? We will first seek to understand what is meant by creating sustainable value and the power of purpose. Followed by taking an overview of the SDG Action Manager to help you to identify opportunities for growth while making an impact across environmental, social and governance landscape.
ACHIEVING SUSTAINABLE DEVELOPMENT THROUGH VALUE CHAINijmvsc
In the last three decades globalization accompanied with technological developments, changing customer
expectations - both in terms of demand and need, economic interdependencies of the nation’s, growing
environmental consciousness etc. had eventually forced business firms around the globe to be effective and
efficient in every activity they perform and had accordingly gave birth to the various business models.
Initially focus of the business models as well as strategies was somewhat restricted towards the
“Sustainable Competitive Advantage” but as the ambit was enlarged focus shifted towards the
“Sustainable Development”. The paper focuses towards the sustainable development through the lenses of
value chain in a holistic manner by identifying the various parts of value chain, its contribution in
identifying the dimension of sustainable competitive advantage, linkages involved in value chain and
generic strategies, thereby, conceptualizing the value chain model as a strategy for achieving the
sustainability competitive advantage and sustainable development
What is Shared Value thinking? What has unleashed the change of thinking?
What kind of societal and economic importance does Shared Value thinking
have in particular for the future rating of companies and for society in general?
Executive Summary of Diploma Thesis, Executive School of Management,
Technology and Law (ES-HSG), University of St. Gallen
«Continuing Education in Politics» 6th instance 2014
Embedding Sustainability into Strategy I: A source of business opportunity un...Miles Weaver
Exploring business strategy and sustainability from a traditional strategic management lens. Lecture delivered to Edinburgh Napier Business School students in 2013.
Business for Good: Balancing Purpose with Profit in a Post-Covid ScotlandMiles Weaver
Join Dr Miles Weaver and Dr Hock Tan, from Edinburgh Napier’s Business School on July 30th for Purpose-driven Organisations, will discuss that many businesses to emerge stronger in a post-covid Scotland will be purpose-driven. Using business as a force for good.
This webinar, hosted by Lorraine Thomson, who heads up Interface's Highlands and Islands team, examines the power of ‘purpose’ and the opportunities for SME’s in embracing the UN Sustainable Development Goals (SDGs) to create Sustainable Value (for all relevant stakeholders). ‘Profit’ is an output, not a ‘purpose’. Business exists beyond making money and maximising shareholder value. There is a growing consensus that businesses that place “purpose beyond profit” can generate greater returns. What does this mean for SME’s and where are the opportunities? We will first seek to understand what is meant by creating sustainable value and the power of purpose. Followed by taking an overview of the SDG Action Manager to help you to identify opportunities for growth while making an impact across environmental, social and governance landscape.
ACHIEVING SUSTAINABLE DEVELOPMENT THROUGH VALUE CHAINijmvsc
In the last three decades globalization accompanied with technological developments, changing customer
expectations - both in terms of demand and need, economic interdependencies of the nation’s, growing
environmental consciousness etc. had eventually forced business firms around the globe to be effective and
efficient in every activity they perform and had accordingly gave birth to the various business models.
Initially focus of the business models as well as strategies was somewhat restricted towards the
“Sustainable Competitive Advantage” but as the ambit was enlarged focus shifted towards the
“Sustainable Development”. The paper focuses towards the sustainable development through the lenses of
value chain in a holistic manner by identifying the various parts of value chain, its contribution in
identifying the dimension of sustainable competitive advantage, linkages involved in value chain and
generic strategies, thereby, conceptualizing the value chain model as a strategy for achieving the
sustainability competitive advantage and sustainable development
Caring for the Future: Systemic Design of Flourishing Enterprise - RDS3 - Jon...Antony Upward
A conference paper that introduces the Strongly Sustainable Business Model Canvas that is conceptually "powered by" the Strongly Sustainable Business Model Ontology. This practitioner visual design tool supports the description of past, current, or future business models that may create outcomes anywhere on a continuum of profit-prioritizing to strongly sustainable. Strongly sustainable outcomes, a term originated by Ecological Economists, are those that "sustain the possibility that human and other life will flourish on this planet forever" (Ehrenfeld).
Presented at "The Third Symposium of Relating Systems Thinking and Design (RSD3)" October 15-17 2014, Oslo, Norway.
Slides and other materials from conference presentation: http://systemic-design.net/rsd3-proceedings/business-enterprise-design/
This article summarizes significant elements of my graduate thesis - see https://yorku.academia.edu/AntonyUpward/Thesis.
Subsequently the Strongly Sustainable Business Model Canvas has been further refined to become the Flourishing Business Canvas (see www.FlourishingBusiness.org for the most recent practice and developments).
Cite as: Jones, P. H., & Upward, A. (2014). Caring for the future: The systemic design of flourishing enterprises. Proceedings of the Third Symposium of Relating Systems Thinking and Design (RSD3), Oslo, Norway. 1-8.
Greening the supply chain for Advantagemilesweaver
Dr. Miles Weaver, Senior Lecturer at Leicester Business School invited to talk at the:
http://greenlightfestival.org/
Leicester first festival on 'sustainable' living held at De Montfort University.
Miles contributes to a module titled 'Green Business' in Leicester Business School, UK.
Summary of Benefit Corporations (B-Corps): Objectives, History and Next StepsAntony Upward
Part of a term paper for York University Master of Environmental Studies course ES/ENVS5150 Perspectives on Green Business (Fall 2010, Prof. Brian Milani) which specifically reviews the objectives, history and next steps for the Benefit Corporation (B-Corp) movement (http://www.bcorporation.net, http://www.benefitcorp.net/)
This is a little bit out of date now - many of the things described have now happened and work is starting on Ontario / Canadian legislative changes. This is being co-ordinated by MaRS, contact is Joyce Sou.
I also note that there are now some excellent videos by B-Labs founder Jay Coen Gilbert which provide much of the rational and objectives for Benefit Corporations: See http://www.bcorporation.net/index.cfm?fuseaction=modalContent.content&id=00EC4D56-B9DE-48D7-A23B-900500BE085A
Shared Value Creation: Value chain redesign in companies of the sugar sectorjournal ijrtem
ABSTRACT : This article exposes the different arguments in favor of The Shared Value Creation (CVC) within an organization as an inclusive competitive strategy of the social, environmental and economic problems on its different interest groups; It is the redesign of its value chain for a more efficient and effective impact on productivity and business competitiveness.
A theoretical content and a practical perspective are elaborated to model the way to create shared value in an organization throughout a methodology implemented in a company in the sugar sector. The proposed model is made up of five stages: a) Description of the company, b) Strategic diagnosis, c) Executive proposal, d) Change management and f) Strategic decision.
The strategic decision stage includes a six-steps sub model oriented to develop and to redesign a segment of the entire value chain, where implementation begins with the segmentation of critical inputs, awareness suppliers through Value-Sharing, CSR and Sustainability. Subsequent phases consist of an approach to selected suppliers and the strategic breakdown by the company.
The Impact of Shared Values, Corporate Cultural Characteristics, and Implemen...CSCJournals
Firms' implementations of Corporate Social Responsibility (CSR) strategies have gained attention worldwide in recent years. Because engaging in CSR may impact the profitability from the resultant cost increases, firms often deliberate in the CSR decision-making process. When carrying out decisions, they may consider how social values can be created when pursuing economic interests. Corporate culture is a soft power that facilitates cohesion, enabling a firm to exhibit a common direction in its operations. Therefore, differences in corporate culture characteristics impact a firm's implementation of CSR activities and communication of related policies, which in turn affects the firm's competitiveness. This study used a questionnaire survey method to survey employees of firms listed in the 2015 and 2016 CSR Award List compiled by Common Wealth Magazine. Employees of firms listed in the "large enterprises," "medium-sized enterprises," and "little Giant" categories served as the research subjects. A total of 430 questionnaires were distributed, with each company receiving 3-5 questionnaires. Subsequently, 323 valid questionnaires were returned. Descriptive statistics, reliability analysis, and regression analysis were conducted to examine the effects of shared values, corporate cultural characteristics (CCC), and CSR activities on innovative behavior (IB). Results showed that strategic thinking of shared values had a significant and positive effect on CSR strategies, and different corporate cultural characteristics were significantly related to CSR strategies. Second, shared values, CCC, and CSR activities correlated positively with IB. indicating that the employees held a common consensus to include CSR in their firm's core operations in order to implement CSR through the strategic thinking of shared values and develop a sustainable corporate culture. Doing so enhances firms' competitiveness, creates social welfare, and instigate employees' innovative behavior.
Caring for the Future: Systemic Design of Flourishing Enterprise - RDS3 - Jon...Antony Upward
A conference paper that introduces the Strongly Sustainable Business Model Canvas that is conceptually "powered by" the Strongly Sustainable Business Model Ontology. This practitioner visual design tool supports the description of past, current, or future business models that may create outcomes anywhere on a continuum of profit-prioritizing to strongly sustainable. Strongly sustainable outcomes, a term originated by Ecological Economists, are those that "sustain the possibility that human and other life will flourish on this planet forever" (Ehrenfeld).
Presented at "The Third Symposium of Relating Systems Thinking and Design (RSD3)" October 15-17 2014, Oslo, Norway.
Slides and other materials from conference presentation: http://systemic-design.net/rsd3-proceedings/business-enterprise-design/
This article summarizes significant elements of my graduate thesis - see https://yorku.academia.edu/AntonyUpward/Thesis.
Subsequently the Strongly Sustainable Business Model Canvas has been further refined to become the Flourishing Business Canvas (see www.FlourishingBusiness.org for the most recent practice and developments).
Cite as: Jones, P. H., & Upward, A. (2014). Caring for the future: The systemic design of flourishing enterprises. Proceedings of the Third Symposium of Relating Systems Thinking and Design (RSD3), Oslo, Norway. 1-8.
Greening the supply chain for Advantagemilesweaver
Dr. Miles Weaver, Senior Lecturer at Leicester Business School invited to talk at the:
http://greenlightfestival.org/
Leicester first festival on 'sustainable' living held at De Montfort University.
Miles contributes to a module titled 'Green Business' in Leicester Business School, UK.
Summary of Benefit Corporations (B-Corps): Objectives, History and Next StepsAntony Upward
Part of a term paper for York University Master of Environmental Studies course ES/ENVS5150 Perspectives on Green Business (Fall 2010, Prof. Brian Milani) which specifically reviews the objectives, history and next steps for the Benefit Corporation (B-Corp) movement (http://www.bcorporation.net, http://www.benefitcorp.net/)
This is a little bit out of date now - many of the things described have now happened and work is starting on Ontario / Canadian legislative changes. This is being co-ordinated by MaRS, contact is Joyce Sou.
I also note that there are now some excellent videos by B-Labs founder Jay Coen Gilbert which provide much of the rational and objectives for Benefit Corporations: See http://www.bcorporation.net/index.cfm?fuseaction=modalContent.content&id=00EC4D56-B9DE-48D7-A23B-900500BE085A
Shared Value Creation: Value chain redesign in companies of the sugar sectorjournal ijrtem
ABSTRACT : This article exposes the different arguments in favor of The Shared Value Creation (CVC) within an organization as an inclusive competitive strategy of the social, environmental and economic problems on its different interest groups; It is the redesign of its value chain for a more efficient and effective impact on productivity and business competitiveness.
A theoretical content and a practical perspective are elaborated to model the way to create shared value in an organization throughout a methodology implemented in a company in the sugar sector. The proposed model is made up of five stages: a) Description of the company, b) Strategic diagnosis, c) Executive proposal, d) Change management and f) Strategic decision.
The strategic decision stage includes a six-steps sub model oriented to develop and to redesign a segment of the entire value chain, where implementation begins with the segmentation of critical inputs, awareness suppliers through Value-Sharing, CSR and Sustainability. Subsequent phases consist of an approach to selected suppliers and the strategic breakdown by the company.
The Impact of Shared Values, Corporate Cultural Characteristics, and Implemen...CSCJournals
Firms' implementations of Corporate Social Responsibility (CSR) strategies have gained attention worldwide in recent years. Because engaging in CSR may impact the profitability from the resultant cost increases, firms often deliberate in the CSR decision-making process. When carrying out decisions, they may consider how social values can be created when pursuing economic interests. Corporate culture is a soft power that facilitates cohesion, enabling a firm to exhibit a common direction in its operations. Therefore, differences in corporate culture characteristics impact a firm's implementation of CSR activities and communication of related policies, which in turn affects the firm's competitiveness. This study used a questionnaire survey method to survey employees of firms listed in the 2015 and 2016 CSR Award List compiled by Common Wealth Magazine. Employees of firms listed in the "large enterprises," "medium-sized enterprises," and "little Giant" categories served as the research subjects. A total of 430 questionnaires were distributed, with each company receiving 3-5 questionnaires. Subsequently, 323 valid questionnaires were returned. Descriptive statistics, reliability analysis, and regression analysis were conducted to examine the effects of shared values, corporate cultural characteristics (CCC), and CSR activities on innovative behavior (IB). Results showed that strategic thinking of shared values had a significant and positive effect on CSR strategies, and different corporate cultural characteristics were significantly related to CSR strategies. Second, shared values, CCC, and CSR activities correlated positively with IB. indicating that the employees held a common consensus to include CSR in their firm's core operations in order to implement CSR through the strategic thinking of shared values and develop a sustainable corporate culture. Doing so enhances firms' competitiveness, creates social welfare, and instigate employees' innovative behavior.
In today's world, where consumers are increasingly conscious of the impact their choices have on the planet and society, brands are recognizing the importance of integrating sustainability and ethical practices into their core values. This shift is driven by a growing awareness of environmental challenges, social inequalities, and a desire to support brands that align with personal values
Sugarcane Company’s performance has remained to be one of the challenging facts in the growing companies in Kenya today. The delays in harvesting operations are attributed to uncoordinated and unpredictable harvesting and transport schedules; and inefficiencies in mill operations. Therefore, the main aim of the study is to determine the influence of Sustainability Management Systems CSR on firm performance of selected sugarcane companies in Kenya. The study is guided by Corporate Social Performance Theory. This study used ex- post facto research design. Ex- post facto research design determines and reports the way things are. The target population was 528 employees. This study therefore sampled 228 respondents. Purposive sampling technique was used to select 10 managers, 24 supervisors, 38 accountants and 156 clerks from the 7 sugarcane companies because they have specific information concerning the effects of corporate social responsibility practice on firm performance of selected sugarcane companies in Kenya. Pilot study was done in order to test for validity and reliability of the research tools. The pilot study was done in Trans-Mara Sugar Company found in rift Valley region of Kenya. For inferential statistics, correlation and multiple regression was used for comparative analysis between frequencies of corporate social responsibility practice on firm performance. The study findings indicated that sustainability management systems have an effect on firm performance. The government will use this study in establishing policies that would ensure improvement in firm performance of sugarcane processing firms among other firms in Kenya. The study recommends that the companies should encourage sustainability management systems since sustainable management systems is an important mechanism for improving corporate sustainability performance. It can generate business value through measurement and management of sustainability risks and opportunities. The study recommends further researchers to study on corporate social responsibility strategy and financial performance of firms in Kenya which the study didn’t cover.
The Corporate Social Responsibility Strategies and Activities Employed By the...iosrjce
Corporate social responsibility (CSR) playa an increasingly important role in business success
today, and economic, political, and social factors are shaping CSR strategies around the world. Approached
strategically, CSR has the potential to generate opportunity, innovation and competitive advantage for
organizations while solving pressing social problems. The study explored the effectiveness of CSR strategies on
organizational performance by ascertaining whether responsibility towards primary stakeholders influences the
financial and non-financial performance of commercial banks. The author focused on the Equity Bank in Kenya.
Content analysis of the Bank’s financial reports between the years 2006 and 2012 was done to ascertain the
relationship between CSR and performance of the Bank. The establishment of EGF, a fully fledged subsidiary of
Equity Bank, to handle all aspects of social responsibility for the Bank is a clear attestation of how important
and serious the institution considers CSR in their day-to-day operations. The categorization of the CSR
strategies into thematic areas showed that, to the Eank, social responsibility is not just a philanthropic deed to
society but a strategic tool for furtherance of business objectives, including stakeholder relationships. The study
recommended the need for organizations to be more inclusive and participatory among all the stakeholders at
all levels of implementation as well as further research to determine the level at which CSR impacts on
performance and the influence of prior organizational performance on social responsibility.
Corporate Social Responsibility and Profitability in the Banking Sector: The ...Dr. Amarjeet Singh
In this article, we explore the relationship between corporate social responsibility and profitability with particular reference to Ethiopian financial industry. In line with this, the paper investigated the practice of corporate social responsibility and its impact on profitability in two private banks in Ethiopia. The study used two sampling phases. The first one is to sample out the two banks among the sixteen private banks operated in the country and the second phase is to select number of respondents within the selected banks. According to National Bank of Ethiopia, (NBE, 2020) annual report among the sixteen private commercial banks operated in the country, six of them were operated in the industry for more than 20 years and two banks namely Dashen and United banks were randomly selected for the study. The study used questionnaires as an instrument for data collection and the Cronbach alpha test was used to test the reliability of the instrument. Correlation analysis was carried out to identify the nature of strength and direction of the relationship between the independent variables (philanthropic, ethical, legal and economic responsibilities) and the dependent variables (profitability), regression analysis was also employed to determine the degree in which the dependent variable can be predicated or explained from the independent variables. The finding reveals that ethical, philanthropic, legal and economic responsibilities of CSR dimension have a positive and significant impact on profitability of the banks. Furthermore, the overall finding of the study suggested that CSR practice of banks has a significant impact on the level of their profitability. The study recommends that banks should improve their efforts exerted towards their CSR practice in order to enhance their profitability.
Total Ionization Cross Sections due to Electron Impact of Ammonia from Thresh...Dr. Amarjeet Singh
In the present paper, we have employed modified Khare-BEB method [Atoms, (2019)] to evaluate total ionization cross sections by the electron impact for ammonia in energy range from the ionization threshold to 10 MeV. The theoretical ionization cross sections have been compared to the available previous theoretical and experimental results. The collision parameters dipole matrix squared M_j^2 and CRP also have been calculated. The present calculations were found in remarkable agreement with the available experimental results.
A Case Study on Small Town Big Player – Enjay IT Solutions Ltd., BhiladDr. Amarjeet Singh
Adequately trained Manpower is a problem that affects the IT industry as a whole, but it is particularly acute for Enjay IT Solution. Enjay's location in a semi-urban or rural area makes it even more difficult to find a talented employee with the right skills. As the competition for skilled workers grows, it becomes more difficult to attract and keep those workers who have the requisite training and experience.
Effect of Biopesticide from the Stems of Gossypium Arboreum on Pink Bollworm ...Dr. Amarjeet Singh
Pink bollworm and Lepidoptera development quickly in numbers which is a typical animal group that produces around 100 youthful ones inside certain days or weeks. This assault influences the harvests broadly in the tropical and sub-tropical temperature areas. Thus, to keep up with the yield of harvests the vermin ought to be kept away by utilizing pesticides. The unnecessary measure of the purpose of pesticides influences the dirt, land, and as well as human well-being, and contaminates the climate. Thus, an ozone-accommodating biopesticide is extracted from the stems of the Gossypium arboreum. Thus, the extraction of biopesticide from the stems of Gossypium arboreum demonstrated that the quantity of pink bollworm and Lepidoptera is diminished step by step in the wake of showering the arrangement on the impacted region of the plant because of the presence of the gossypol.
Artificial Intelligence Techniques in E-Commerce: The Possibility of Exploiti...Dr. Amarjeet Singh
E-Commerce has transformed business as we know over the past few decades. The rapid increasing use of the Internet and the strong purchasing power in Saudi Arabia have had a strong impact on the evolution of E-Commerce in the country. Saudi Arabia is yet another country that will release artificial intelligence power to fuel its growth in the economic world. Recently, artificial intelligence (AI) applications that can facilitate e-commerce processes have been widely used. The impact of using artificial intelligence (AI) concepts and techniques on the efficiency of e-commerce, particularly has been overlooked by many prior studies. In this paper, a literature review was conducted to explore and investigate possible applications of AI in E-Commerce that can help Saudi Arabian businesses.
Factors Influencing Ownership Pattern and its Impact on Corporate Performance...Dr. Amarjeet Singh
This study on factors influencing Ownership pattern and its impact on corporate performance has used five industries data viz Automobile industry, IT industry, Banking industry, Oil & Gas industry and pharmaceutical industry for five years from 2017 to 2021. First the factors influencing ownership pattern was identified and later its impact on corporate performance was analysed. Multiple Regression, ANOVA and Correlation was used in SPSS 28. Percentage of independent directors on the board and size of the company has significant impact on Indian Promotor holding and non-institutional ownership has significant impact on corporate performance.
An Analytical Study on Ratios Influencing Profitability of Selected Indian Au...Dr. Amarjeet Singh
Every country with a well-developed transportation network has a well-developed economy. The automobile industry is a critical engine of the nation's economic development. The automobile industry has significant backward and forward links with every area of the economy, as well as a strong and progressive multiplier impact. The automotive industry and the auto component industry are both included in the vehicle industry. It includes passenger waggons, light, medium, and heavy commercial vehicles, as well as multi-utility vehicles such as jeeps, three-wheelers, military vehicles, motorcycles, tractors, and auto-components such as engine parts, batteries, drive transmission parts, electrical, suspension and chassis parts, and body and other parts. In the last several years, India's automobile sector has seen incredible growth in sales, production, innovation, and exports. India's car industry has emerged as one of the best in the world, and the auto-ancillary sector is poised to assist the vehicle sector's expansion. Vehicle manufacturers and auto-parts manufacturers account for a significant component of global motorised manufacturing. Vehicle manufacturers from across the world are keeping a close eye on the Indian auto sector in order to assess future demand and establish India as a global manufacturing base. The current research focuses on three automotive behemoths: TATA Motors, MRF, and Mahindra & Mahindra.
A Study on Factors Influencing the Financial Performance Analysis Selected Pr...Dr. Amarjeet Singh
The growth of a country's banking sector has a significant impact on its economic development. The banking sector plays a critical role in determining a country's economic future. A well-planned, structured, efficient, and viable banking system is an essential component of an economy's economic and social infrastructure. In modern society, a strong banking system is required because it meets the financial needs of the modern society. In a country's economy, the banking system plays a crucial role. Because it connects surplus and deficit economic agents, the bank is the most important financial intermediary in the economy. The banking system is regarded as the economy's lifeline. It meets the financial needs of commerce, industry, and agriculture. As a result, the country's development and the banking system are intertwined. They are critical in the mobilisation of savings and the distribution of credit to various sectors of the economy. India's private sector banks play a critical role in the country's economic development. So The financial performance of private sector banks must be evaluated carefully.
An Empirical Analysis of Financial Performance of Selected Oil Exploration an...Dr. Amarjeet Singh
After the United States, China, and Japan, India was the world's fourth biggest consumer of oil and petroleum products. The nation is significantly reliant on crude oil imports, the majority of which come from the Middle East. The Indian oil and gas business is one of the country's six main sectors, with important forward links to the rest of the economy. More than two-thirds of the country's overall primary energy demands are met by the oil and gas industry. The industry has played a key role in placing India on the global map. India is now the world's sixth biggest crude oil user and ninth largest crude oil importer. In addition, the country's portion of the worldwide refining market is growing. India's refining industry is now the world's sixth biggest. With plans for Reliance Petroleum Limited to commission another refinery with a capacity of 29 MTPA next 16 to its 33 MTPA refinery in Jamnagar, Gujarat, this position is projected to be enhanced. As a consequence, the Reliance refinery would be the biggest single-site refinery in the world. Based on secondary data gathered from CMIE, the current research examines the ratios influencing the profitability of selected oil exploration and production businesses in India during a 10-year period.
Since 1991, thanks to economic policy liberalization, the Indian economy has entered an era in which Indian businesses can no longer disregard global markets. Prior to the 1990s, the prices of a variety of commodities, metals, and other assets were carefully regulated. Others, which were not rolled, were primarily dependant on regulated input costs. As a result, there was no uncertainty and, as a result, no price fluctuations. However, in 1991, when the process of deregulation began, the prices of most items were deregulated. It has also resulted in the exchange being partially deregulated, easing trade restrictions, lowering interest rates, and making significant advancements in foreign institutional investors' access to the capital markets, as well as establishing market-based government securities pricing, among other things. Furthermore, portfolio and securities price volatility and instability were influenced by market-determined exchange rates and interest rates. As a result, hedging strategies employing a variety of derivatives were exposed to a variety of risks. The Indian capital market will be examined in this study, with a focus on derivatives.
Theoretical Estimation of CO2 Compression and Transport Costs for an hypothet...Dr. Amarjeet Singh
SEI S.p.a. presented a project to build a 1320 MW coal-fired power plant in Saline Joniche, on the Southern tip of Calabria Region, Italy, in 2008. A gross early evaluation about the possibility to add CCS (CO2 Capture & Storage) was performed too. The project generated widespread opposition among environmental associations, citizens and local institutions in that period, against the coal use to produce energy, as a consequence of its GHG clima-alterating impact. Moreover the CCS (also named Carbon Capture & Storage or more recently CCUS: Carbon Capture-Usage-Storage) technology was at that time still an unknown and “mysterious” solution for the GHG avoiding to the atmosphere. The present study concerns the sizing of the compression and transportation system of the CCS section, included in the project presented at the time by SEI Spa; the sizing of the compression station and the pipeline connecting the plant to the possible Fosca01 offshore injection site previously studied as a possible storage solution, as part of a coarse screening of CO2 storage sites in the Calabria Region. This study takes into account the costs of construction, operation and maintenance (O&M) of both the compression plant and the sound pipeline, considering the gross static storage capacity of the Fosca01 reservoir as a whole as previously evaluated.
Analytical Mechanics of Magnetic Particles Suspended in Magnetorheological FluidDr. Amarjeet Singh
In this paper, the behavior of MR particles has been systematically investigated within the scope of analytical mechanics. . A magnetorheological fluid belongs to a class of smart materials. In magnetorheological fluids, the motion of magnetic particles is controlled by the action of internal and external forces. This paper presents analytical mechanics for the interaction of system of particles in MR fluid. In this paper, basic principles of Analytical Mechanics are utilized for the construction of equations.
Techno-Economic Aspects of Solid Food Wastes into Bio-ManureDr. Amarjeet Singh
Solid waste is health hazard and cause damage to the environment due to improper handling. Solid waste comprises of Industrial Waste (IW), Hazardous Waste (HW), Municipal Solid Waste (MSW), Electronic waste (E-waste), Bio-Medical Waste (BMW) which depend on their supply & characteristics. Food waste or Bio-waste composting and its role in sustainable development is explained in food waste is a growing area of concern with many costs to our community in terms of waste collection, disposal and greenhouse gases. When rotting food ends up in landfill it turns into methane, a greenhouse gas that is particularly damaging to the environment. Composting is biochemical process in which organic materials are biologically degraded, resulting in the production of organic by products and energy in the form of heat. Heat is trapped within the composting mass, leading to the phenomenon of self-heating. This overall process provide us Bio-Manure.
Crypto-Currencies: Can Investors Rely on them as Investment Avenue?Dr. Amarjeet Singh
The purpose of this study is to examine investors’ perceptions about investing in crypto-currencies. We think that investors trust in crypto-currencies is largely driven by crypto-currency comprehension, trust in government, and transaction speed. This is the first study to examine crypto-currencies from the investor’s perspective. Following that, we discover important antecedents of crypto-currency confidence. Second, we look at the government's role in crypto-currencies. The importance of this study is: first, crypto-currencies have the potential to disrupt the current economic system as the debate is all about impact of decentralization of transactions; thus, further research into how it affects investors trust is essential; and second, access to crypto-currencies. Finally, if Fin-Tech companies or banks want to enter the bitcoin industry may not attract huge advertising costs as well as marketing to soothe clients' concerns about investing in various digital currencies The research sheds light on indecisiveness in the context of marketing aspects adopted by demonstrating investors are aware about the crypto.
Awareness of Disaster Risk Reduction (DRR) among Student of the Catanduanes S...Dr. Amarjeet Singh
The Island Province of Catanduanes is prone to all types of natural hazards that includes torrential and heavy rains, strong winds and surge, flooding and landslide or slope failures as a result of its geographical location and topography. RA 10121 mandates local DRRM bodies to “encourage community, specifically the youth, participation in disaster risk reduction and management activities, such as organizing quick response groups, particularly in identified disaster-prone areas, as well as the inclusion of disaster risk reduction and management programs as part of youth programs and projects. The study aims to determine the awareness to disaster of the student of the Catanduanes State University. The disaster-based questionnaire was prepared and distributed among 636 students selected randomly from different Colleges and Laboratory Schools in the University
The Catanduanes State University students understood some disaster-related concepts and ideas, but uncertain on issues on preparedness, adaptation, and awareness on the risks inflicted by these natural hazards. Low perception on disaster risks are evidently observed among students. The responses of the students could be based on the efficiency and impact of the integration of DRR education in the senior high school curriculum. Specifically, integration of the concepts about the hazards, hazard maps, disaster preparedness, awareness, mitigation, prevention, adaptation, and resiliency in the science curriculum possibly affect the knowledge and understanding of students on DRR. Preparedness drills and other forms of capacity building must be done to improve awareness of the student towards DRRM.
The study further recommends that teachers and instructor must also be capacitated in handling disaster as they are the prime movers in the implementation of the DRRM in education. Preparedness drills and other forms of capacity building must be done to improve awareness of the student towards DRRM. Core subjects in Earth Sciences must be reinforced with geologic hazards. Learning competencies must also be focused on hazard identification and mapping, and coping with different geologic disaster.
The 1857 war was a watershed moment in the history of the Indian subcontinent. The battle has sparked academic debate among historians and sociologists all around the world. Despite the fact that it has been more than 150 years, this battle continues to pique the interest of historians. The war's causes and events that occurred throughout the conflict, persons who backed the British and anti-British fighters, and the results and ramifications, are all aspects of this conflict. In terms of outcomes, many academics believe that the war was a failure for those who started it. It is often assumed that the Indians who battled the British in this conflict were unable to achieve their goals. Many gains accrued to Indians as a result of the conflict, but these achievements are overshadowed by the dispute over the war's failure. This research effort focuses on the war's achievements for India, and the significance of those achievements.
Haryana's Honour Killings: A Social and Legal Point of ViewDr. Amarjeet Singh
Life is unpredictably unpredictable. Nobody knows what will happen in the next minute of their lives. In this circumstance, every human being has the right and desire to conduct their lives according to their own desires. No one should be forced to live a life solely for the benefit and reputation of others. Honour killing is defined as the assassination of a person, whether male or female, who refuses to accept the family's arranged marriage or decides to move her or his marital life according to her or his wishes solely because it jeopardizes the family's honour. The family's supreme authority looks after the family's name but neglects to consider the love and affection shared among family members. I have discussed honour killing in India in my research work. This sort of murder occurs as a result of particular triggers, which are also examined in relation to the role of the law in honour killing. No one can be released free if they break the law, and in this case, it is a felony that violates various regulations designed to safeguard citizens. This crime is similar to many others, but it is distinct enough to be differentiated in the report. When the husband is of low social standing, it lowers the position and caste of the female family, prompting the male family members to murder the girl. But they forget that the girl is their kid and that while rank may be attained, a girl's life can never be replaced, and that caste is less valuable than the girl's life and love spent with them.
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It is a known fact that a large number of Steel Industry Expansion projects in India have been delayed due to regulatory clearances, environmental issues and problems pertaining to land acquisition. Also, there are challenges in the tendering phase that affect viability of projects thus delaying implementation, construction phase is beset with over-runs and disputes and last but not the least; provider skills are weak all across the value chain. Given the critical role of Steel Sector in ensuring a sustained growth trajectory for India, it is imperative that we identify the core issues affecting completion of infrastructure projects in India and chalk out initiatives that need to be acted upon in short term as well as long term.
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Secondary sources such as reports, journals, papers, and websites were used to compile all the data. Current and relevant information were utilised to help understand the research goals. All the information is rationally organised to fulfil the objectives. The current research focuses on recommendations for enhancing India's Blockchain ecosystem so that it may become one of the best in the world at utilising this new technology.
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Create Shared Value - A Win-Win Business Model
1. International Journal of Engineering and Management Research e-ISSN: 2250-0758 | p-ISSN: 2394-6962
Volume-11, Issue-3 (June 2021)
www.ijemr.net https://doi.org/10.31033/ijemr.11.3.2
15 This Work is under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Create Shared Value - A Win-Win Business Model
Dr. S. Rajarajeswari1
and K. Srinivasan2
1
Assistant Professor & Head, Department of MBA, Sri Meenakshi Govt Arts College for Women(A), Madurai, INDIA
2
Research Scholar, Department of MBA, Madurai Kamaraj University, Madurai, INDIA
1
Corresponding Author: rajeswarimdu@gmail.com
ABSTRACT
Creating shared value is a framework created for
enhancing economic value for the organization while
simultaneously meeting the needs of the society and its
challenges. This paper aims in providing structural
framework of shared values and also key measures taken by
various organization. This articles emphasis on adoption of
shared values and its impact on enhancing the environmental
performance, Stakeholder’s health, nutrition, affordability in
meeting the basic requirements of stake holders and also
measures in improving societal wellbeing.
Keywords-- Creating Shared Value, Business Models, Tata
Motor, Bendigo and Adelaide Bank, Britannia‟s Tiger
Biscuits, CSR vs CSV
I. INTRODUCTION
Shared value is a management strategy by
adapting to this companies find business opportunities in
social problems. „Giving Back‟ to the society is the main
focus of the corporates, while earning the profits. Through
the shared value, corporates focus to maximizing the
competitive value of providing a solution to the society
This concept was Coined in 2011 by professors
Michael E. Porter and Mark R. Kramer of Harvard
university This concept focuses on the thought “By
redefining their business purpose, companies could bring
business and society back together. This is done by
creating „shared value ‟or generating value during a way
that also produces value for addressing societal
challenges”. Porter, M.E. & Kramer, M.R. (2011).
When compared to the standard CSR model, the
businesses very often add plans committed actions in
everyday operations, shared value encourages businesses
to a more thoughtful approach from the get-go. In this
sense it's far more proactive, instead of reactive.
II. REVIEWS OF LITERATURE
In this research Author contributes to the concept
of making shared value (CSV) from corporate social
responsibility (CSR). This study provides a preliminary
outline for CSV analysis. CSR comes right down to
sharing the value created so as to create social value and
CSV is that the process of change of the relation between a
firm‟s outcomes and inputs that generates social value. In a
nutshell, this can be concluded as economic value creation
through creating social value. Author provides arguments
revealing the understanding of differences between the
notions of CSV and CSR requires adopting the concepts of
economic and social value. It is expected that the findings
of this study will function a reliable basis for further
discussion and CSV concept development. Dr Piotr
Wójcik (2016).
Author points out there are many innovative and
unique ways to incorporate a shared value business model.
Shared value can “drive subsequent wave of innovation
and productivity growth within the global economy
because it makes managers‟ to focus on immense human
needs that has got to be met and also large new markets to
be served. therefore, the internal costs of social deficits
also because the competitive advantages available from
addressing them” Renata Mrema (2018).
Researchers attempted to make conceptual
presentation regarding shared value strategies propagated
by Michael Porter and Mark Kramer. Authors analyzed a
case study. Author concludes that the case study does
qualify as a shared value strategy, more precisely as a case
of redesigning productivity in the value chain. In this case
study researcher creates some evidence for shared value
strategies; however, some more empirical research is
required to generalize the results. Finally, the socio-eco-
efficiency analysis offered by Fundac¸a˜oEspac¸o Eco
creates a differentiation strategy for BASF in Brazil. The
work enables BASF‟s clients to scale back negative
impacts while increasing their financial, social and
environmental performance. Heiko Spitzeck and Sonia
Chapman (2012)
III. OBJECTIVES
1. To explore the concept of the Creation of Shared
Values (CSV).
2. To identify its models and application
IV. RESEARCH METHODOLOGY
2. International Journal of Engineering and Management Research e-ISSN: 2250-0758 | p-ISSN: 2394-6962
Volume-11, Issue-3 (June 2021)
www.ijemr.net https://doi.org/10.31033/ijemr.11.3.2
16 This Work is under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Scope of the Study
1. Research articles emphasis on adoption of shared
values may enhance the performance of organization on
various parameters.
2. Researcher developed the article based on qualitative
method to deliver the concepts of Creating Shared Values
using business models.
V. SOURCE
The data source was secondary. The data and
information were taken from various website, video tapes
and research paper on Creating Shared Values.
VI. CREATING SHARED VALUE:
CONCEPTS AND PURPOSE
Creating Shared Value (CSV) Definition
Creating Shared Value concept, first begin with
Porter and Kramer‟s definition, “You create shared value
by enhancing the competitive position of a corporation
while at an equivalent time advancing the society in which
it operates”.
Shared Value strategy concept is looks at the
positive sum. In other words, certain strategic choices will
strengthen the business strategy and at the same time offer
benefits for society. When an organisation plans some
beneficial activities to the society they thrive in the society
and also gains in their business. Create share value looks
into the companies‟ activities that gives a competitive
advantage, through this support the society to improve
their standards.
Understanding the Purpose
Table: 1
MEASUREMENT
FOCUS WHAT TO MEASURE? WHY MEASURE? FOR WHOM?
Shared Value
Joint business and social value
creation
Grow the total shared
value created
Primarily for
management.
Communication to
external stakeholders
Sustainability
The use of input factors and
improved product and community
impacts.
Reduced negative
externalities and enhance
positive influences
Management
Obtain a license to
operate
Communicate
withperipheral
stakeholders
Impact Assessment
The long term social and economic
development impacts of operations
and/or philanthropy
Track progress on social
and economic
development impact
Communication to
external stakeholders
Maintain a license to
operate
Reputation
How societal impacts contribute to
company reputation
Manage reputation Primarily for management
Compliance
Compliance with laws and voluntary
policies, standards, and codes
Ensure adoption and
compliance
Management
Maintain a license to
operate
Communication to
external stakeholders
VII. DIFFERENCE BETWEEN CSR &
CSV
CSR is doing good, whereas CSV is being good.
Companies could bring business and society back
together if they redefined their purpose as
creating „shared value‟ generating economic
3. International Journal of Engineering and Management Research e-ISSN: 2250-0758 | p-ISSN: 2394-6962
Volume-11, Issue-3 (June 2021)
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17 This Work is under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
value in a way that also produces value for
society by addressing its challenges. Compared to
the standard CSR model where businesses very
often add responsible actions into their everyday
operations, shared value encourages businesses to
require a more introspective approach from the
get-go. In this sense it's far more proactive,
instead of reactive.
CSV provides positive approach to business in
society where as CSR gets regularizing stance.
CSR detached from strategy framework in
contradict shared values involves strategy
analysis.
CSR indirectly shouldering by sacrificing the
profits in the social interest by sharing the
economic value created. On the other hand, CSV
includes those social concerns (issues) which
relate to the company‟s core business in the
business model (creating economic value through
creating social value)
Social Responsibility drives company‟s actions
are by externally (i.e., by external pressure),
whereas the social value company‟s actions are
driven internally (i.e., managers are economically
motivated to seek for uncontested space of social
issues to address)
Pros and Cons of the Shared Value Concept
Any concepts or a model there will be two paths
like strengths and weaknesses. Both has to be critically
examined and measured equally before applying in the real
time scenarios. By doing this organisation can expect the
shortfall or positive outcomes. Here are some of the
strengths and weakness discussed –
The Strengths of the Shared Value Concept
The shared value concept has clear strengths as a
concept competing for attention amongst the practitioners
and academics. One of its critical strengths‟, an
unequivocal elevation of social goals to a strategic level.
CSV has a clear strength towards the business and society
field. A responsible behavior is pronounced to the
government. And also, adds rigor to ideas of „conscious
capitalism‟ and provides an umbrella construct for loosely
connected concepts
The Weaknesses of the Shared Value Concept
Despite its strengths, the shared value concept
and its framing is undermined by a number of critical
shortcomings. Revealing the lack of novelty of CSV.
Finally, CSV not as a solution to problems of
entrepreneurial, but as a symptom of an approach to
management scholarship that is itself endemic to the
current failings of the capitalist system.
Level of Shared Value Illustrated by Results
Table: 2
LEVELS OF SHARED VALUE BUSINESS RESULTS SOCIAL RESULTS
Reconceiving product and markets: Increased revenue Improved patient care
How targeting unmet needs drives incremental
revenue and profits
Increased market share Reduced carbon footprint
Increased market growth Improved nutrition
Improved profitability Improved education
Redefining productivity in the value chain: Improved productivity Reduced energy use
How better management of internal operations
increases productivity and reduces risks
Reduced logistical and operating
costs Reduced water use
Secured supply Reduced raw materials
Improved quality Improved job skills
Improved profitability Improved employee incomes
Enabling cluster development: Reduced costs Improved education
How changing societal conditions outside the
company unleashes new growth and productivity
gains
Secured supply Increased job creation
Improved distribution infrastructure Improved health
Improved workforce access Improved incomes
Improved profitability
4. International Journal of Engineering and Management Research e-ISSN: 2250-0758 | p-ISSN: 2394-6962
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18 This Work is under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Pragmatic Approaches for Measuring Shared Value
Measuring shared value builds on well-
established practices in business that connect strategy to
execution and performance management. Need to capture
community results and the impact on business results. This
also adds additional complications and challenges.
Organizations are moving towards the realistic approaches
to handle these challenges.
• Challenge #1: Social Issues Could Be Addressed and
Measured. Identify and measure the high-priority social
results that the shared value strategy needs to be addressed
• Challenge #2: Determine social outcomes early in the
product development process and select measurable social
outcomes.
• Challenge #3: Business Value Accrues on a Different
Timeline Than Social Value Measure intermediate social
outcomes.
• Challenge #4: Using proxy indicators to track business
Results and Measuring Business Value for Cluster
Investments
• Challenge #5: Determining a Company‟s Attribution
When Strategies and Activities Require the Efforts of
Many Partners and Focus measurement of social results on
contribution, not attribution.
• Challenge #6: Management Desires an Aggregation of
Social Impact, Data Aggregate results selectively and only
for the same social outcomes.
Business Model for Shared Value Creation
A business model for shared value (BMFSVC)
describes an organizations‟ value proposition to its
stakeholders. How value proposition is created and
delivered, and how it captures economic value while
maintaining or regenerating the different capitals of the
communities it operates.
“We cannot solve our problems with the same level of
thinking that created them,” Einstein said.
With every innovation effort, business model design starts
with idea generation and opportunity recognition.
Image 1: Traditional Image of Organisation
To act on such opportunities, orgainsation‟s need
a different level of thinking, than that used in the
traditional business models. Traditional understanding of
business models relies on an image of the organisation that
is rooted in the assumptions of the old industrial economy
and that understands value as the delivery of benefits to
customers and monetary returns to the organisation.
Shared value challenges some of these ideas. (1)
value beyond benefits to customers and monetary rewards
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19 This Work is under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
to the company; (2) sharing value, beyond customers and
the company.
VIII. CASE STUDY
Tata Motors
Tata Motors Limited one of the Indian owned
largest automobile manufactures. They are the fourth
largest truck and bus manufacturer worldwide, in India
Tata Motors are pioneers in the commercial vehicle
segments.
Situation
Across the country industries faces many
challenges, among them the common issue is the skilled
labours, Tata Motors is not exempted from this. The
trucking industry also faces immense challenges in the
form of skilled labours. Finding and retaining reliable,
persons are the key challenges. Adding pressure to the
situation the National Skills Development Corporation
(NSDC) also predicted the supply-demand gap to worsen
in coming years.
Currently over 20 lakh vehicles were idle due to
lack of drivers, at the same time the industry was in need
of over 50 lakh drivers from current decade (2010-2020) to
fulfill the requirements of the industry‟s growth. But the
situation here would be the Industrial Training Institutes
(ITIs) across India only produce 20,000 drivers per year.
Even the numbers are very less the additional challenges
faced by the corporates were, the shortage of resources and
also the lack of skills and safety measures towards the
drivers are alarming. Due to the undertrained drivers, they
can face frequent accidents and due to this they often face
fatal.
India has the highest road fatalities in the world
with 120,000 deaths annually. Seventy-eight percent of
these deaths occur due to driver error, with the largest
number of fatalities (24%) involving commercial trucks.
Tata Motors identified the supply of trained drivers as a
vital link in their value chain as their customers‟ future
growth depends on the ability to find qualified drivers and
not on purchase of additional trucks. Tata indicates that the
driver shortage could slow down the growth in commercial
vehicle sales from 25% to 20% - at a time when expanded,
improved highways systems should bring booming growth
to the industry.
To reduce road accidents and fatalities and
positively impact society, Tata has decided to improve the
quality and safety of drivers. To meet the needs, they have
to produce better trained drivers, Tata set the aggressive
target to train 3.4 lakhs drivers a year for next ten years.
Approach
In order to avoid fatal and provide safety for the
truck drivers and initiate awareness towards roadside
safety across India, Tata designed and implemented a fee-
based driver training course. This initiative was the first
program that was closely aligned with Tata‟s business of
manufacturing trucks and built the cluster surrounding the
industry of truck manufacturing, shipping, and logistics.
The fee-based driver training was designed as
part-time across 45 days‟ time to allow trainees to maintain
employment during training. Tata developed the course
was deployed in the format of train the trainer. In order to
scale and achieve the desired target in a decade, Tata
partnered with its dealers, the government, and non-profits
to implement the program across co-branded training
centers.
This has worked particularly well with the 21
government ITIs Tata adopted and provided trainer
trainings to improve the program quality. They targeted an
additional 100 ITIs for adoption in the coming years.
Implementation Lesson Learned
This is one of the private sector‟s largest
contributions to skills development in a relevant, quality
training program. However, private companies oftentimes
lack the resources to scale quality programs on their own.
With the support of government and NGOs to enhance the
program content of existing ITIs, Tata successfully
leveraged its core competency of relevant content
development and achieved scale by building on the
existing ITI infrastructure.
Results
As a result of the program Tata first trained over
500 students in driving and motor mechanics, with
capacity being expanded to handle 25,000 students over
six years (2012-2015). Tata‟s model illustrates that in
order to solve workforce development issues at a national
level, efforts must be jointly led by the private sector,
government, and NGOs. By providing funding and its
industry knowledge to develop a high-quality curriculum,
Tata is actively building upon the foundation of existing
ITIs to improve the quality and scale of their offerings. As
skills shortages are faced across many industries in India,
this public-private partnership model for training is
becoming a win-win solution: industry gets appropriately
trained workers and many defunct ITI centers are
successfully turned around or further scaled up.
Bendigo and Adelaide Bank
Community Bank model can quickly announce its
presence in the society through the effective
implementation of shared value.
The Opportunity
In 1998, thousands of branches were closings in
rural areas and small suburban communities by banks
across Australia. In the name of „the Community Bank‟,
Bendigo and Adelaide Bank partnered with local
communities to create a new “shared value” model. This
model gives local communities a new opportunity to start a
6. International Journal of Engineering and Management Research e-ISSN: 2250-0758 | p-ISSN: 2394-6962
Volume-11, Issue-3 (June 2021)
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20 This Work is under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
community owned company that will operate a branch in
partnership with Bendigo and Adelaide Bank.
The primary aim of the corporate is to create, the
Shareholders of the community company are required to
have a “close connection” with the serviced community,
and broad-based ownership is encouraged to individual
interest to maximum of 10%. Through this model, the
Bank started to leveraging with the bank‟s infrastructure
and expertise for the self-selecting communities to run
their own branches as franchisees model. Branches started
gain through communities‟ reinvestment from the revenue
for their long-term growth. They begin to provide financial
services to the community members.
The bank‟s unique Community Bank model is,
created with the slogan of, “Good for business, Good for
community”. Banks adapted new approach to commence
any new branches, they also fixed criteria for the
investment, sustainability assessment and potential growth
by looking at initiatives among the community, and
support from the community to the local branches with
their contributions along with the support to the business.
This is the way they started to become leading example of
CSV in practice.
The Strategy
The Community Bank model is an idea of
creating an alternative approach for providing financial
services to rural and smaller metropolitan communities.
The main aims of the Community Bank model
implemented by the Bendigo & Adelaide Bank are -
Participating communities to get branch banking
services.
They should manage the capital generated locally
in a better manner and should serve for the
growth of the local economy.
Share the rewards to the shareholders by the form
of dividends and
To avoid the closure of branches in rural areas
and small suburban communities.
Each branch was named as “Bendigo Bank” and they
allowed to operates as a franchise of Bendigo and Adelaide
Bank, using the system of operations of Bendigo and
Adelaide Bank. With this mode of operation, they wish to
provide returns to shareholders through dividends
promoting long term growth. The model has been highly
successful for Bendigo and the franchise model is easily
replicated and scaled. The bank could sustain through this
model and expand their venture over 860,000 customers in
over 320 community-led branches across Australia. The
main high light of the success is 20 percent of the branches
are in areas where there is no other such branches or
banking form of business presence available.
Lessons Learned, Challenges and Outlook
The core essence of the model and concept is
sharing the responsibilities and rewards between the
community and the bank. Across Australia communities
started showing interest in supporting banks with initial
capital, for the branch success.
When this concept was interduce, the curiosity
creeped, how the Community Bank concept has secured
face-to-face banking services for local communities.
Stimulation and confidence among the local leaders
enabled due to high concentration towards the commercial
activities.
Results
Social Outcomes
Across Australia 860,000 and more customers in
over 320 community-led branches. The main high
light of the success is 20 percent of the branches
are in areas where there is no other such branches
or banking form of business presence available.
Volunteer Directors of local community
companies were over 1950 across the 1590
branches.
Reinvested $229 million in Australian
communities since 1998, including more than $24
million in the year 2018-2019, through leveraged
funding more than doubled, bringing the total
value of community projects to almost $58
million
75,000 local shareholders earned about $58
millions of dividends
Business Outcomes
Community Bank branches generated over $39.2
billion in total business at the end of FY2019
Since the year 2015 the average growth rates was
6.7 percent.
Britannia’s Tiger Biscuits
Britannia is a large biscuits and other food
manufacturing company in India with annual turnover of
118.8 billion INR.
Situation
Estimations specifies, nearly two out of every
three Indian young population hurt with anemia. This
results in fading energy and ability to focus in school. Due
to deficiency of iron contents is not a visible sickness.
These problems are not aware, among the parents and
educators, hence these diseases are not treated properly.
Malnutrition, along with vitamin and mineral deficiencies,
can become costly to India leading to healthcare costs of 2-
3% of GDP and costs of low productivity of 3% of GDP.
Shared Value Approach
Britannia created its Tiger product line to act on
the health issues. In this response Britannia introduced
Tiger biscuits, the main aim of these plans is low-cost,
designed to appeal to children, and fortified with iron.
Britannia complements the product line with
advertising and public health campaigns to improve
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awareness and increase the social and business
performance of Tiger products.
Rural villages often lack access to mass media, so
Britannia supports local efforts to educate rural
populations on childhood iron deficiency. The mass-media
promoting, more weighted toward issue awareness than
brand promotion.
Implementation Lessons Learned
The Research & Development of Britannia in
partnership model with the Naandi Foundation and the
Global Alliance for Improved Nutrition (GAIN). These
organizations together aim to target 150,000 children in the
state of Andhra Pradesh through Naandi‟s midday meal
program.
Results
From the beginning of 1997 the largest
production of Britannia was Tiger biscuits and this is
India‟s second most known biscuit. Tiger biscuits yield
only fewer margins in compare with other Britannia
products. They accept lower margins to achieve higher
volume, increase access to Tiger biscuits, to penetrate
market.
Since the year 2009, a pilot survey started in
North Delhi, between Britannia and the Navjyoti India
Foundation found that consumption of fortified Tiger
biscuits, in combination with treatment for hookworms.
This help to raise the iron levels more of more than 300
anemic children by an average of more than 25 percent in
90 days.
IX. CONCLUSION
The purpose of creating shared value, not just
profit per se. Most of the companies around the world
unaware of the opportunities that shared value provides in
the improvement in their business. Despite its
complexities, the pathway to shared value measurement is
proved through the examples stated above. The following
methodology if it is adopted by organisation may derive
the next wave of innovation and productivity in global
economy. The first and foremost duty of companies is to
emphasis on integrated shared value process and focusing
on measurement activities and validates the results and
improvise shared value strategies. The next step is to
establish a direct link between social needs and the
business needs and understand the methods to unlock
additional value creation. Third, measurement should
assess the cost efficiency of current and future efforts.
Fourth, organisation must clearly distinguish shared value
measurement in terms of compliance, sustainability, and
impact assessments. The last step, companies must adopt
pragmatic approaches to steer the shared value
measurement challenges. Positive changes of such
practices will also reshape the relationship to society, and
legitimize business again as a powerful force.
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