This document provides an overview of ethical issues in business, marketing, and sales promotion. It discusses fundamental ethical issues like honesty and fair treatment of customers. It also covers diversity issues, the importance of equal opportunity and a diverse workforce. Decision making processes should consider protecting employee and customer rights. Ethical issues in marketing include truth in advertising, targeting vulnerable groups, and unfair pricing practices. Sales promotion requires addressing ethical concerns in all areas including trade and consumer promotions. The document was submitted by Syed Zeshan Hyder for a business ethics course.

1. Department of Management Studies BGSB
University Rajouri (j&k)
Presentation Topic
Ethical Issues In Bussiness,Marketing & Sales
Promotion
Name = Syed Zeshan Hyder
Roll.no.= 04-BBA-2012
Course Title= Bussiness Ethics
Course Code = BBA-501
Submitted To = Mamta Choudary
Date = 14-11-2014

2. Ethical issues in Bussiness
 In the complex global bussiness environment of
the 21st-century companies of every size, face
a number of ethical issues . Bussiness have the
responsibility to develop codes of conduct and
ethics that every number of organization must
aside by and put into action.There are various
ethical issues in bussiness
Fundamental issues:
 The most fundamental are ethical issues that
bussiness must face are integrated including
the idea of conducting your bussiness affairs
with honesty and a commentment of treating
every customer fairly.

3. Diversity Issues
 According to HSBC group the world is a rich
and diverse place full of interesting cultures and
people, who should be treated with respect and
from whom there is a great ideal to learn.
 An ethical responses to diversity begins with
recruiting a diverse work force, enforce equal
opportunity in all training programs

4. Decision making issues
 It is useful method for exploring ethical
delemmas and identifying ethical course of
action. Recognizes an ethical issues, get the
facts, evaluate alternative actions, make a
decision and tests it and reflects on the
outcome.
 Ethical decision making processes should
center on protecting employees and customer
rights, make sure all bussiness operations are
fair and justice.

5. Ethical issues in marketing:
 Marketing ethics deals with moral principles
behind the operation and regulation of
marketing.
 Possible fundamental frameworks of analysis
for marketing are:
1. Value oriented framework, ethical problems
on the basis of the values for example
honesty, autonomy and transparency.
2. Stakeholder oriented framework, analyzing
ethical problems in terms of the categories
used by marketing specialists for example
price, promotion, placement, specific issues in

6. Marketing research ethical damages points in
marketing research include invasion of privacy
 Market audience:
 Ethical danger points include targeting the
vulnerable for example children, the elderly
excluding potential customers from the market.
 Selective marketing is used to discourage
demand from desirable market sectors.
 Pricing ethics :
 List of unethical practices price fixing price,
skimming, price wars.
 Advertising and promotion:
 Ethical pitfall issues over truth and honesty
issues with violence sex and controversy

7. Ethical issues in sales promotion:
1) It is the function of marketing which feels to achieve
given objectives of adding the tangible value to a
product or service. It is a short time incentive means
devices, methods, apart from personal selling,
advertisement , public relations and publicity which
stimulates demand for products and services. It
concerns the making of a featured offer to a defined
customer group within a specific timelimit.
2) Ethical concentrations involved in all areas of sales
promotion including manufactured promotions
directed at the trade and to consumer.

8. THANK YOU FOR YOUR KINDATTENTION