This document discusses several ethical issues in marketing, including product safety and pricing. It examines the evolution of products liability law in the US from caveat emptor to strict liability. Strict liability holds producers responsible for injuries caused by defective products even in the absence of negligence. The document also discusses ethical issues around pricing, such as price gouging, monopolistic pricing, and predatory pricing. Overall, it provides an ethical framework for evaluating issues in marketing and considers how marketing activities may respect consumer autonomy while balancing other values like health, safety and fairness.